In an email marketing, most people talk about designs, campaigns, messages code, templates among other things.In this article I’m going to look at templates and campaigns.You use templates to create a campaign.With this article you will get more information on templates and campaigns.
A template is a layout that you use to create your campaign on.On the template step for campaign building you will have to use a template. Choose a suitable template to use before you move to the design step in order to add content.You can choose from the available templates or you can create a template to match the brand you have.You can also add used images recurring content or logos in the template you choose in order to reuse it in coming campaigns.
A campaign is an email message that is designed and sent to subscribers. Select a template and design your campaign ontop.When designing the campaign you can duplicate,rearrange content,image blocks and deletequickly.You can customize the look of the campaign by dragging and dropping the content blocks. Mix and use different content blocks in order to create a different and unique look for your email.
When creating an email campaign template you can use different steps.The following are the steps to follow:
- Open an email marketing application and select the template tab.
- Click new template
- Add a display name for your template
- Choose the template type
- Click to save
- Set the required properties but remember it’s optional.
Then write the opening and closing HTML code for the email in the header and footer.
Email marketing is one of the best ways of staying in touch with existing customers and engaging with prospects. It is no secret that you want to improve your Singapore email marketing campaigns in 2019 and beyond to continue reigning supreme.
Your competitors are probably also warming up to revamp their campaigns as well so let us get down to business and look at nine actionable tips that you can use to enhance your email marketing strategies.
The truth is that every business wants to start on a clean slate at the start of the New Year. This is the right time to hit the reset button for all your email marketing campaigns in Singapore that are not performing as expected or need to be rewired.
The best way to do this is to run a re-engagement campaign. This campaign will serve two purposes:
- Clean up your mailing list
- Boost your metrics
People who have been receiving our emails and not reading them or responding to them should be removed from the list. This simple but bold move will give you more time and resources to concentrate on target customers who are interested in your brand and what it offers.
Invest in Custom Responsive Templates
A beautiful email template will enhance the open rate and encourage potential clients to take the desired action. Thanks to technological advancements, there are many templates that you can experiment with to find one that suits your brand and the objectives of your email marketing campaign in Singapore.
Make sure that the template you choose is responsive so that clients can view all the details contained in the email from any mobile device. Custom responsive templates will give your business a higher cutting edge in the market. A custom footer, header, and three content modules will make every email you send out unique. The recipients will also be able to relate and connect with your brand better.
Loyalty and Frequent Purchaser Program
An expertly created loyalty and frequent purchaser program work magic for businesses in virtually any industry. There is no better way to motivate first-time customers to make regular purchases than with a loyalty program that is customer oriented.
Research shows that 81% of consumers agree that loyalty and frequent purchase programs in Singapore make them more likely to continue shopping or doing business with a brand. Once they sign up for the program, more than half of the members will be on the lookout for deals such as discounts and coupons.
Consider Monetising your Newsletter
The first thing that you need to note is that your email newsletter is your bread and butter. You commit time and effort to curate the best content, design, and images to make it stand out from the crowd and resonate with the audience every week.
Go an extra mile and monetize it to get more returns for the time and efforts that you put into creating it. This can be done through advertising, premium content, and affiliate marketing. You can use one or all three to enhance your Singapore email marketing strategies.
Custom Preference Centre
In any successful email marketing campaign, the subscribers are considered a top priority. In 2019 and beyond, give your brand an upper hand in the market by creating a custom preference centre. This centre will give your subscribers an opportunity to decide when they want to get an email from you, the kind of content they want to receive, and how often.
This improvement to your strategy will enhance their responsiveness and engagement with the emails you send out and at the same time eliminate the risk of your emails been marked as spam. Just make sure that the content is relevant to the audience.
Post Purchase Automation
Automation is crucial to your email marketing program in Singapore, as it will save you time and money. Numerous studies have proven that following up with first-time buyers/purchasers is the best way to convert them into loyal customers who will feel comfortable purchasing your products over and over again.
Keep in mind that a client’s value does not come from the first purchase but all the future purchases. Post-purchase automation will increase the net profit associated with each client significantly.
Anniversary Campaign Automation
We all love to celebrate especially if the celebration is accompanied by a discount on the next purchase we make in the online store.
Anniversary campaign automation will give your Singapore email marketing campaign the power to retain existing customers and attracting new ones. Automate it to send an email after a specific period, maybe a year after they joined your mailing list.
This particular email should contain a special message and tailor-made discount for it to be successful in motivating the recipient to visit your store and make a purchase. Anniversary campaign automation is also a professional and straightforward way of gaining brand recognition and showing subscribers that you care about them.
Automated Lapse/Never Purchased Campaign
This is a little-known email marketing automation strategy that is powerful nonetheless. As the name suggests, it entails sending a special email to a potential client who left items in the shopping cart or never made a purchase after visiting the store.
It is important to stay in the mind of this specific segment of your target audience. The lapse/never purchased campaign is meant to encourage the recipients to go ahead and complete the purchase. If properly executed, it can transform them into repeat customers.
Note that it is never too late to reach out to disengaged subscribers.
Revamp the Unsubscribe Confirmation Page
If your unsubscribe confirmation page is boring, generic and dull, this is the right time to step up and revamp it. Why give attention to this seemingly unimportant landing page? After all, it is meant for people who have decided to get out of the mailing list.
The most successful businesses not only in Singapore but also in other parts of the world have a branded unsubscribe confirmation page. Even though these subscribers have decided to leave your email marketing list, they can still engage with your brand.
Take the time to customize this page and add links to your social media pages and homepage. This is your chance to prove your value and re-spark interest instead of just letting them go.
There are plenty of things that you can do to improve your Singapore email marketing campaigns, but these nine wise nuggets will give you a head-start, redefine the manner in which you engage with the target audience, and increase the profitability of your business.
MediaOne can help you create an ideal email marketing campaign for your Singapore business today. Call us today at +65 6789 9852 or click here to send us an email.