Best Practices for Responsive Website Design in Singapore

Best Practices for Responsive Website Design in Singapore

Are you planning to create a responsive website design in Singapore? This article will teach you the best practices you should follow to get ahead of the curve. Singapore has the highest smartphone penetration in the world. Most adults have more than two smart mobile devices and use them to access the internet. If you are to succeed in online marketing here, you need to have a responsive website design. A professional web design company can do this for you at an affordable price.

Notably, most of the WordPress themes are responsive but basic and so it is recommended to hire a professional web design to create a custom theme for your Singapore business. Responsive web design is not just about stretching and squeezing web pages to make them visible across mobile devices. It is about delivering your Singapore website in many ways depending on the size of the screen of device used to access it by the user.

Only an expert website designer in Singapore can responsively code a website. Here are the best practices for responsive website design in Singapore.

Horizontal Swipeable Menus

One of the important aspects of a Singapore responsive website design is navigation. Poor navigation will make render your responsive business website useless, as potential customers will not be able to navigate it. Another excellent way to display menus on smaller screens is by keeping it visible but set the content in such a way that it overflows off the edge of the screen. Displaying part of the cut off text shows the visitors that they can swipe to view the rest of the content.

responsive website design in Singapore

A good example of a website that uses this strategy is The Guardian. It uses a horizontal scroll menu that is clear and laced with a CTA to see “All”. This website also makes maximum use of the available space by displaying the drop down menu only when pressed.

Make Links and Buttons Larger

One of the mistakes that most businesses make when designing a responsive website in Singapore is making the buttons and links smaller on mobile due to the space limitation. This is wrong; instead, you should make them larger to make it easier for the target website visitors to see and click on them.

Text links should also be larger to improve web usability especially if your Singapore website has a grid of news headlines. A large text link such as “Read More” will encourage the website visitors to click on it to read the hidden sections of the news article. Alternatively, you can make the whole content block a link so that the readers can click anywhere to view the whole article.

responsive website design in Singapore

Both improvements will greatly improve user experience.

Balance Font Sizes and Weights

When creating a responsive website design in Singapore, it is imperative to make sure that font weights and sizes are well balanced. Large headers do not appear well on mobile especially when stretched over a few lines. The size ration of the paragraph text and headers should be expertly balanced.

Simply put, you should request your preferred Singapore website designer to make sure that everything is properly resized. Remember that screens of the latest mobile devices have a high resolution that makes the text easier to read.

responsive website design in Singapore

There is no harm in making the text smaller on mobile screens but make sure that you increase the font size when the website is viewed on a larger display.

Optimal Reading Widths

The main goal of investing in a responsive website design in Singapore is to reach out to a larger audience and make it possible for potential customers to access your website across multiple websites. Even as you embark on creating a wider layout for larger screen, you should consider the line length of your website content.

If the line of text is too long, a majority of your audience will have a problem reading it as it is difficult to follow line-to-line. In addition, sentence lines that are too short complicates the reading process by breaking the rhythm as the eyes will be forced to move back and forth often to understand the intended message.

Important Information Should be placed on Top of the Page on Mobile

Important information should be placed above the fold. This is the section of the page that is displayed on the screen immediately the website loads. The user is able to view the content placed here without scrolling the page. Contact information, telephone numbers, buy now, and other CTAs should be placed at the top on mobile.

Remember, online shoppers want to find the information they are looking for quickly and conveniently. Make sure that your website achieves this goal by placing all the important information on top of the page. For example, if you have an e-commerce website in Singapore, place “Add to Cart” button at the top of the mobile version of your website. You can also list your “best sellers” (products that record the highest sales) on this section of the website.

Hide Content on Smaller Screens

You can simplify the layout of your Singapore mobile website by hiding some of the content. However, make sure that the content is visible on larger screens. You can easily do this by using accordions and tabs. This move can actually de-clutter the web page when viewed on small screens and allow website visitors to view all the important information, with options to view more content if they wish.

Show More Content on Wider Screens

As mentioned earlier, most Singaporeans own more than three smart mobile devices and use them to access the internet. Each has different screen sizes and this determines the amount of content displayed. One of the benefits of a wider screen is that it allows businesses to display more content further up the screen.

That is, more content will be visible to the website users straight away before they start scrolling down the page. Select a layout that is expandable and can accommodate more columns.

Reduce the Number of Images

Most of the aesthetic effects such as button hover and background gradients can be achieved through pure CSS and HTML. This improvement will increase the mobile pages load speed and save time that would have been spent creating graphics. It is a proven fact that too many images reduce load time.

One way of reducing the number of images on your Singapore mobile website is by using fonts for icons. The beauty of fonts is that they have cleaner edges, ideal for retina display, and are scalable.

Responsive Videos

As you work on creating a responsive website design in Singapore, you should not forget to optimize videos for mobile users. Simply put, a responsive video will adjust to different screen sizes automatically thereby making it possible for the user to view it. The width and height of the video should be optimised accordingly for this to happen.

You can easily make your videos responsive by adding a few lines of CSS especially if the videos were inserted directly on the web page.

Final Thoughts

Creating a responsive website design in Singapore is possible; you just need to hire a professional website developer in Singapore who has the necessary skills and expertise. Be sure to test each element on multiple devices to know if any tweaks are needed.

Get in touch with us today for professional website design services in Singapore.





Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.

April 24, 2019

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