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If you are planning to create or design your website in Singapore for the first time, there is a possibility that you don’t have a clue about where to begin. There are dozens of resources online, which can help you create a simple website. You do not need a web developer or coding knowledge to build a great-looking and functional website.
Before you even think about creating a website, you must first choose a platform that your site will be built on. WordPress is the most recommended web builder for beginners. After selecting your platform, you should get a domain name for your website. This will help people access your site.
The domain name that you choose for your website should not only be relevant and catchy. It shouldn’t contain any special characters or numbers since this will make it difficult for Internet users to remember the name. Choosing a domain name for your website should take less than five minutes.
Once you have settled on a particular domain name, you should go ahead and set up your site. This will involve choosing a theme that suits you best, as well as customising the design. This task takes around 50 minutes.
Step 1: Choosing Your Platform
Once you start planning to create your website in Singapore, one of the first decisions to make is about the platform that your site will be built on. There are dozens of content management systems (CMS) to choose from. You should prioritise selecting the most suitable CMS.
Undoubtedly, you do not want to start creating your website on a platform only to find out later on that it isn’t the right CMS for you. Creating a functional website is quite easy even if you’re a novice. Even so, you can still end up with a dismal site if you do not choose the most appropriate website building platform.
Some of the platforms that you will come across require you to have basic coding and CSS/HTML knowledge. Therefore, you should only choose such platforms if your code language capability is above average. If you are a beginner, you should stick to WordPress since it is the most comfortable platform to navigate.
WordPress, Drupal, and Joomla are three of the most popular content management platforms on which most websites are run. 30% of websites on the Internet run on WordPress. 2.2% run on Drupal, while 3.1% of websites run on Joomla. This attests to the popularity of these platforms, and why you should choose them to create your website in Singapore.
Despite the abundance of website builders, WordPress is recommended for the following reasons:
It’s User-Friendly and Newbie-Friendly
WordPress is a highly intuitive platform, and therefore, easy to use more so if you know how to use Microsoft programs like Excel and Word. If you know how to use these programs, you can publish content on the website that you are about to start building.
Another impressive feature of WordPress is that you can easily customise it with plugins. This means you can tailor-make your website to look and function the way you want. For instance, you can create a small business website as well as a complex e-commerce store with dozens of products.
WordPress is Powerful
You won’t find a website builder that is as powerful as WordPress. This CMS can run most website types. The fact that WordPress is the trusted platform for notable websites attests to the fact that it can handle almost anything.
Responsiveness and Mobile-Friendliness
More people are accessing Internet content via mobile devices. Therefore it’s vital to ensure that your website is responsive to the digital demands of present-day Internet users. WordPress features mobile-friendly themes. Consequently, you shouldn’t hesitate to use the CMS to create your website in Singapore.
Creating Websites is Free
When using WordPress to build your website in Singapore, you won’t need to pay a website developer or coding expert. Creating a WordPress website is a DIY undertaking. You will only be required to purchase your domain and hosting, and your site will be up and running.
Plenty of people have WordPress websites. Moreover, the platform has an active and helpful community of users and developers. This means that should you get stuck with anything that relates to your WordPress website, you can easily find help.
Step 2: Choosing Your Domain Name and Host
Your domain name is what identifies your website. One of the benefits of choosing WordPress as your CMS is the fact that you get a domain name and host for free. The hosting service that WordPress will give you might be a bit slow, but this doesn’t have a significant impact on your website.
WordPress will also give you a free domain name. Since it’s a sub-domain, your site may look somehow unprofessional. Again, this isn’t something that you should worry too much about.
You can choose to pay for a domain name as well as your site’s hosting. With a personalised domain name and your own host, you will have your own web property instead of a website that is owned by WordPress, and you are only renting it.
How Much Does Domain Name and Web Hosting Cost?
Typically, the cost of hosting ranges from 4 SGD to 8 SGD per month. This might look a little expensive, but it’s worth it. If you are serious about building a website that can convert visitors into paying customers, you must be ready to purchase your own domain name and hosting.
You should not always go for the lowest-priced hosting plans since their functionality is likely to be limited compared to more expensive hosting plans. With an advanced hosting package, you will have access to more features including the capability to host two or more websites on one account.
An advanced plan also guaranteed a free domain name, which is worth up to 20 SGD. You also get a reliable and high-quality web hosting provider, a free site builder, and one-click WordPress installation with 24/7 support. Similarly, you are guaranteed unmetered website space and bandwidth, and unlimited email accounts and email storage.
Therefore, an advanced hosting plan should be your go-to option if you want to create your website in Singapore. The extensive capability that such a hosting package assigns your domain name can come in handy.
How to Choose a Domain Name
The domain name that you choose should be unique, catchy, and easy to remember. The following tips can help you come up with a domain name that suits you best.
Consider Your Keywords
When choosing a domain name, you should think of terms or keywords that describe your site in a nutshell. Once you have several of those terms/keywords, start putting them together, or even adding suffixes and prefixes to come up with a unique name that will identify your website.
Have a Unique Domain Name
The rule of thumb as you create your website in Singapore is that you shouldn’t buy a domain name that can get confused with another site. Without a unique domain name, your site will fall flat even before it becomes functional. Avoid buying domains that are merely plural, misspelled, of hyphenated versions of domain names that are already in existence.
Choose Top-Level Local Domains
There is an abundance of domain extensions. Even so, very few of them are worth having. Dot.com domains come in handy if you are looking to build a brand.
If you are targeting a worldwide audience beyond Singapore with your site, you should go for .com, .org, or .net. Local domains like .co.sg are also preferable. Nonetheless, avoid domains such as .sg.com.
Make Your Domain Name Easy to Remember
Internet users tend to find websites through branded searches on Google. However, it is essential that you make your domain memorable and easy to spell and type. If your domain name needs a lot of effort to type, you will undoubtedly lose potential visitors to your website.
Choosing short domain names is advisable. Sort names are easy to remember and type onto browsers. Similarly, avoid incorporating numbers or hyphens to domain names since memorising them might be difficult.
Step 3: Setting Up A Professional Website
Arguably, this is the most exciting phase as you create your website in Singapore. Once you have secured your hosting and domain name, you should make your site function. With WordPress, your website can come alive in a matter of minutes. You should first install WordPress on your PC. Most web hosts have the 1-click installation incorporated into their dashboard.
Find a Suitable Theme before You Create Your Website in Singapore
Once WordPress is installed, you should start customising your site by choosing a theme that suits it best. Typically, WordPress automatically installs a basic theme to get users started. The default theme is simple and also has a clean design. Even so, you should browse through the available templates to find one that makes your website look great.
There are thousands of free themes on WordPress. These are accessible via the “Appearance” icon found on the left side of the user dashboard. There are lots of handy filters like “Most Downloaded,” “Featured,” and “Latest.” These can help you narrow down to the best theme for your website.
If you are looking for something more professional and design-led, you should opt for premium themes. These are advantageous over free themes due to their superior support and reliable codebase. If anything goes wrong, help will be at hand.
Adding Content and New Pages
Once you have chosen your preferred themes, you should proceed to add content and new pages to your WordPress site. Adding pages is quite straightforward. If you want to add an “About Us” page to your site, for instance, you simply need to go to the WordPress dashboard sidebar to look for a “Pages” section. You should then click on “Add New.”
The screen that will open is likely to have a striking resemblance to a Microsoft Word document. It is easy to add shortcodes, video, images, and text to the blank sheet. After adding your content, click on the “Save Draft” icon and then on the “Preview” icon to see how the page will appear after your website goes live.
Creating Blog Post Pages
“Posts” are those web pages where you will publish content to the site via your blog. If your website has a blog, you should publish the blogs at the “Posts” section. With posts, it’s easy to categorise blogs easily within WordPress as you create your website in Singapore. Once your site starts functioning, it will be easy for visitors to find your blogs including the older ones.
Installing a WordPress Plugin
Plugins are meant to help you get the most out of your WordPress website. They increase the capability of the site by adding new tools, features, and usability. Besides this, plugins help you add functionality especially in situations that would have forced you to create another website from scratch.
For instance, a plugin can turn a basic WordPress website into an online store. Similarly, plugins can bring you up to speed as far as your site’s SEO is concerned. You can also add anything to your website including forums and photo galleries.
To install a plugin to your WordPress site, you should scroll down to the dashboard’s “Plugin” section and then click “Add New.” You should then use the search icon to find the plugin that you want to incorporate into your site. There are more than 30,000 plugins, and therefore, you should add something that gets updated regularly and can enhance your site’s functionality.
You can keep adding new plugins to your website as a need arises. Some of the useful plugins that you should consider incorporating into your WordPress website include Yoast SEO, Site Kit By Google, and Contact Form 7.
Just like its name suggests, the Yoast SEO plugin helps funnel organic traffic to your website. Site Kit By Google enables you to access info from Google Analytics, Google Search Console, PageSpeed Insights, and Google AdSense.
Such information helps you make necessary adjustments to enhance your site’s performance. Contact Form 7 enables you to create and manage several contact forms. Similarly, it helps you customise form fields.
Steps for Creating a Professional Website in Singapore
If you want to venture into an online business in Singapore, developing a website is essential. A website plays a crucial role in boosting your online business presence. It can also help you attract new customers and retain the existing ones.
Already, we have discussed the basic steps of creating a website in Singapore, but we feel that it’s important to discuss the topics in length to guide you through the process successfully.
Nowadays, more than 80% of consumers check for product information online before buying. As a result, many businesses in Singapore have opted for websites as a marketing tool. Therefore, if you want to stay ahead of your competition, ensure you have a website that markets your business effectively.
However, building a website from scratch can be a daunting task. To create an effective website, you have to do enough research. You have to know the cost of website development in Singapore and also the cost of maintaining it.
Most importantly, you have to know the type of website you want for your business. Each business has unique needs, and you have to consider them. If you want to avoid making mistakes, you may consider hiring professional website designers in Singapore to assist you.
Before we look at website development steps, we need to understand the importance of website development in Singapore, the cost of website development, and the type of websites available.
Importance of Website Development in Singapore
If you are running a business in Singapore, having a website should not be a subject of debate.
Below are reasons why you should create a website for your business.
Many customers Are Found Online
A recent Temasek report showed that 90% of businesses in Singapore admitted that websites made it easier for customers to find their businesses. Due to the advancement in technology, many people spend a lot of time on their smartphones and computers searching for information about the products they want to purchase. If your business has a website, it will be easy to find it.
Google has updated its algorithms to reward sites that provide meaningful information to users. Therefore, for your business to show up in users’ searches, quality content is essential. Otherwise, you will lose potential customers.
It conveys credibility
If you want people to trust your business, it is essential to have a website. Most consumers in Singapore believe that a business with a website is more credible than one that does not.
You can publish articles on your website and customer reviews to convince new customers that you are legit. By doing so, you will also convince them that you are experts in your niche.
Helps You Grow Your Business
If you are a small business and want to reach new customers, a website will serve you best. Websites help businesses to pass information to potential clients. Nevertheless, you will be able to reach clients from different geographical locations.
It Will Give You a Competitive Advantage
Due to stiff competition among businesses in Singapore, you do not need a website that passes information about your business. You need a website that effectively passes information and transforms leads into sales.
Increases Brand awareness
Promoting brand awareness among potential customers can be beneficial to your business. It would be best to establish who you are and what your business stands for to increase the chances of customers buying from you.
Increase Organic Traffic
If you have an SEO-optimized website, you have a good chance of showing up on Google’s search results. Therefore, if someone searches for a product or service you provide, your website may appear in the search results, thus increasing your chances of expanding your customer base.
Types and Costs of Website Development in Singapore
The type of website you want for your business will depend on the nature of your business. Businesses have different needs, and so the types of websites used also vary.
The prices of websites also play a crucial role in choosing web designs. If you also want certain features to be included in your website to customize it, the price will differ.
Here are the standard website designs in Singapore and their prices.
Photo credits: grinev.software
These are websites designed to provide customers with information about certain things. Therefore, it is not after converting customers. It aims to provide people with information about certain organizations and impact people with knowledge about specific topics.
They are created for hospitals, law firms, learning institutions, restaurants, and travel organizations to relay important information to target audiences. As a result, they will lack some captivating and interactive design elements and integration with other applications.
Basic websites mostly have five to ten pages. These pages have information about them, the services they offer, and their contacts. Some of them also have blogs where they post information on trends in the industry and business-related issues.
To get a basic website in Singapore, you have to pay between S$2,000 to S$10,000. The price varies according to the number of pages you want to be included in your website and other additional features.
Photo credits: fiverbee.com
As the name suggests, community websites are websites that have a large community regularly checking the websites. These websites are designed to communicate to specific target audiences. They focus on encouraging interaction and engagement of the target audiences.
One distinguishing characteristic of this website is that it has account sign-ups where users upload their photos and engage with the business personally.
Website designers in Singapore charge anything from S$15,000 to S$50,000. The cost depends on the features you want to be included in your website. If you also have a business app and you ant it integrated with the website, it will cost you more.
Photo credits: hostinger.com
An e-commerce web design is a much more complicated website than a basic website. This type of website implies a high level of customization, functionality, and flexibility to suit your business.
Each product on your website has its related content, which generally consists of images, texts, and sometimes videos. If your website has a lot of information and many subpages, it will be complicated to build. Generally, this website is costly compared to others.
E-Commerce websites should allow your customers to log in and go through all your products quickly until they find what they want.
This type of website in Singapore costs between S$10,000 and S$50,000.
Qualities of Good Website Designs in Singapore
Quality web designs are essential for businesses to succeed since websites are the most effective marketing tools. Before embarking on the website development journey in Singapore, take time until you find the best web designers.
It is important to keep in mind that your website is the face of your business. It is also the one that will point a difference between you and your competitors.
Below are the qualities of a good website that you should look out for.
It is the most incredible quality of a good website that is often overlooked. Many designers try to put fancy designs on websites and squeeze in a lot of information, thinking that it will be effective. However, this is not the case. Such websites are counterproductive and repelling.
The primary purpose of websites is to pass information to consumers. Including unnecessary images and words on your website will make it difficult for them to obtain the information they need. Simple designs with fewer elements make navigation easier.
Responsiveness is the primary factor that will determine if customers will stay on your website or leave. Nowadays, people are busy. So, they need to find information quickly. If your website responds slowly, customers will be irritated.
Loading time is also another major issue. The loading time of your website should be short so that people can be interested in staying on your page. If people enjoy their experience on your website, search engines will rank it on search results.
After designing your website structure, you should not leave it there. Creating content for your website is essential for attracting attention. Aim at creating content that effectively communicates about your business in few words that are easy to understand.
When creating content, avoid poor writing habits and duplication. Poor writing and duplication will lower the quality of your website, and it may never be ranked on search engine results.
Most people use mobile devices nowadays. Therefore, a good website should provide the same experience on mobile devices as it does on others.
Most mobile devices have small screens. Therefore, your website should adjust automatically to fit these screens. Websites nowadays have tools like WordPress that have mobile optimization features.
Security is one of the factors that search engines consider when ranking websites. A good website should secure all communications and exchanges that take place within. Modern web browsers can determine the security status of a website. At times when you visit an unsecured website, you might see a security warning.
Steps of Website Development in Singapore
Before developing a website, you have to plan for it. Below are some of the steps you can follow to ensure your project is a success.
Obtain and register a Good Domain Name
Photo credits : data-flair.training
A domain name is also known as the website address. It is the one that is used to access your website. Therefore, you should be careful when choosing it because it determines users’ first impression.
When choosing a domain name, ensure it has the same name as your business so that buyers are not confused. It should also reflect the products and services offered by the business so that users can find your website easily on search engines. You can also use the domain name on your emails to look professional.
To register your domain name, you have to find accredited registrars in Singapore to do it for you at a fee. Once you have registered it, you have to renew it often so that it doesn’t expire. Expired domain names make your business vulnerable to cybercriminals.
Here are tips for coming up with domain names.
- Make it Easy to Spell
When choosing a domain name, avoid using slang or complex words. Choose words that are simple and easy to spell.
- Keep it short
If the domain name is short, it will be easy for people to remember and type correctly
- Use the Proper Domain Extension
Try making the extension a .com. unless it is appropriate, then you can use other extensions like .org and .gov
- Avoid numbers and Hyphens
Word-only domain names are easily memorable. Hyphens and numbers can be forgotten easily, and they may be misunderstood when vocalizing the domain name.
- Broaden the Address to Accommodate Future growth
When choosing the domain name, leave some room for growth in the future. At some point, you may decide to expand your business to other fields. Therefore, do not mention the specific business you are dealing with now in your domain name.
- Create an SEO-Friendly URL
Try coming up with an SEO-friendly website that has keywords and specific geographical locations.
- Research the Name
After choosing a domain name, research it online to see if any business uses the same name to avoid copyright issues.
Purchase a Web Hosting
A web host is a company that provides the necessary technology and services for your website to be seen online. You have to link your domain name to your hosting provider. Therefore, when users visit your website address, they will be shown the website stored in your hosting account.
Website hosting in Singapore costs between S$2 to over S$100 per month. The cost depends on how big your website is or how many visitors you get.
Here are some of the website hosting plans you can choose from.
- Shared Server
It is the cheapest web hosting plan. A shared server means that you are sharing the server and its resources with other customers.
However, it is not advisable to use a shared server because it can affect the performance of your business. It also put your business at risk because if the other businesses are hacked, the server may be infected.
- A dedicated server
It is the most expensive plan, but it will make your website perform optimally. A dedicated server plan means the physical server machine is fully dedicated to your site. As a result, your resources are secure.
- Virtual Private Server (VPS)
It is a relatively affordable server for both small and large businesses. A VPS is a single system that is partitioned to function as several machines. It gives the same affordability as shared hosting while still providing the same security and performance as a dedicated server hosting package.
Provide a Description of Your Business
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It is essential to let people know what your business deals with to ensure your potential customers are not confused.
Ensure your primary homepage banner and other banners in the entire website are visual representations of your service. You can also have a text snippet at the top of the page that defines who you are and what you do.
Additionally, make sure that the “About Us” page links are clear in both your main and footer navigation menus so that visitors can click them and learn more about your company.
Select a Content Management System (CMS)
Photo credits: reachfirst.com
CMS is software used to create and manage digital content. A good CMS will help you manage your website, and you do not need to be an expert to use it. However, you should choose a system that suits your business needs.
Some of the factors that you should consider when choosing a CMS are user-friendliness, extensibility, and cost.
Examples of content management systems include
Select a Reputable E-commerce platform
Photo credit: audiotheme.com
If website development in Singapore is for selling goods or services, you need to choose the right technology to help you as an e-commerce platform. An e-commerce platform allows online businesses to manage their website marketing, sales, and operations.
The e-commerce platform serves as an essential initial point of contact for clients. It also allows businesses to give personalized interpretations of their current content while also allowing them to work quickly.
Some of the popular e-commerce platforms include
- Shopify plus
- Business Squarespace
- GoDaddy Online Store
Create an Interesting and Engaging User Interface
If you want website development in Singapore to be successful, create an interface that leaves a positive impression on users and generates leads. These leads may turn into sales, thus growing your business.
To create an attractive user interface, use beautiful graphics and readable fonts. Ensure the graphics are compressed and optimized for fast loading. If your website is slow, Google will penalize you by not ranking it at the top of users’ search results.
At times, you can look at the websites of your competitors to get ideas. Research on the design of their websites and how they have optimized them. You should then pick components that are suitable for your business. It is also good to research your target audience and know what they expect from you.
Most importantly, stay consistent on branding throughout your website. Consistency will make customers trust your business. The Web designs should also have an intuitive navigation system to access the pages they want quickly.
Optimize Your Website for Search Engines
Search Engine Optimization (SEO) is a necessary process for website development in Singapore. SEO will enable you to outrank your competitors and make a good profit since your website will appear at the top of users’ search results.
Some SEO practices include keyword research and implementation, optimal website code, and fast loading. It also includes having lots of positive comments online and having quality backlinks that lead people back to your site.
Having a secure and mobile-friendly website is also one of the most important SEO practices.
Regularly Create and Publish Quality Content
Creating quality content and renewing are some of the practices recommended by website designers in Singapore. Think about what your target audience will want to know about your business and create content that suits them.
Quality and fresh content will make your website appear at the top of users’ search results. As a result, you will attract new customers and retain the existing ones.
At times, you can ask your customers for testimonials after using your products or services. These testimonials can be part of your content. Post them on your website for other people to read. They will help potential clients trust the credibility of your business and increase sales.
You can choose to create the content by yourself or hire a professional content writer since there are many of them in Singapore.
Install Webmaster Tools
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After designing a website, you should install tools that track its performance. Such tools include Google Analytics, Google Search Console, and Bing Webmaster Tools.
These tools will track the number of visitors to your website daily, weekly, and monthly. They will also show you the number of views per page and the bounce rate.
You will also be able to know the average time spent on your website by people, broken links on your site, backlinks to your site, web page download time, and the keywords that lead people to your site.
Create a Website Maintenance plan
After creating a website, it does not necessarily mean that it will do well. You have to put in place maintenance practices to ensure it continues running smoothly and update it if necessary. Maintenance practices also ensure the website is safe from hackers.
Some tips for maintaining a website include checking webmaster tools regularly, using traffic data to learn more about your audience, and ensuring the software is up to date. Other tips also include running security scans, using performance data to optimize and fix warning errors, and ensuring your website is backed up in multiple ways regularly.
You can also continue checking your competition to see other new elements they have introduced in their websites and see if they can work for your business. It is also good to allow website users to give you feedback. Their feedback is essential since it will help you know areas you can improve on.
With the help of professional web design services in Singapore; you can easily create a good website. However, to have a competitive edge over other like businesses and for your website to rank high in search engines, you need to avert some specific errors.
These errors can cause your website to rank low in search engines. If your website ranks low in search engines, your content will not be easily available to potential customers.
Here are the ten errors that will never happen in a good website;
Grammar Related Errors
You need to have great and professionally written content in your website. With the help of appropriate web design services in Singapore, you can easily master what type of S.E.O friendly content to put in your website and the specific key words to use.
However, no matter how much informative your content is; it will end up being useless if it contains grammatically related errors and typos. In fact, any potential customer will not be impressed with the presence of these errors in your website, but instead; they will leave your website to look for a more professional one.
If you want to have a good website, then avoid stuffing it with unnecessary animations and GIFs. GIFs and animations will do more harm than good to enhance the quality of your website. When you engage in website stuffing, the pages of your website will load more slowly; and an impatient browser will quickly close your website and look for faster loading pages.
Always capitalize on using proper fonts and displaying nice, attractive images instead of GIFs and animations. If you do this, you will improve your website’s user experience and therefore, your website will be ranked high on search engines.
In some instances, you may have moved files from one location to another in your website. This can result to broken links; something which a good website should not have. To prevent having broken links in your website, avoid moving files unnecessarily. If it is necessary for you to move files from one location to another, make sure you remove the links which lead to these files.
It can be quite frustrating for a user to find the 404 error page while browsing in your website yet that user thought that he had finally found the information that he was looking for. A sure way to prevent having broken links in your website is to use appropriate web design services in Singapore. With the help of these services, you can have your own 404 error page or your own automatic online link checker.
Lack of Social Media Sharing Links
Which website owner wouldn’t want to take advantage of attracting potential customers through social media? This is why you need social media sharing links in your website.
A good website will not lack these links; no matter the cost. These links will enable your readers to share any type of content they have gotten from your website; therefore, increasing your traffic and attracting more clients and customers for you. If you have a hard time in creating these links to your web pages, kindly contact appropriate web design services in Singapore.
No browser will willingly want to download content from a plug in, unless the said browser is really desperate of having that content. If you keep it in mind that there can be hundreds of websites offering the same content as you, then you will avoid the use of plug-ins as much as possible.
Plug-ins are totally unnecessary; but if you must use them, then consider installing a flash plug-in in your website. However, if you install a flash plug-in in your website; make sure that you have a non-flash version of that site. Plug-ins will increase the bouncing back rates of your website; therefore, driving away potential customers.
Lack of Contact Details of the Website Author
Typically, a user will visit your website to gain more insight and information on a particular topic. If the user is impressed with your content, then the user can contact you in an effort to seek your services or to acquire more information.
With this in mind, it can be quite distractive to lack contact information on your about-us page. Therefore, make sure to place appropriate contact information in your website; including your email address, postal address and your phone number.
Page Is Still Under Construction
It can be quite frustrating for a browser to visit your website in a bid to acquire information on a specific topic and finds the message, ‘Sorry, this page is still under construction.’ This is not a characteristic of a good website. While we understand that sometimes you may need to edit, add or modify the pages of your website; you should avoid having this well-known phrase during such times.
One way to do this is to tell your browsers to bookmark your page and to come at a specific time when the page will be available. Or, you can just decide to maintain your current content while notifying your website users of an upcoming and a new website design or an updated website content. In all these action points, you will need efficient and reliable web design services in Singapore.
Low Loading Speed
A good website should load in a record time of just five seconds. In essence; the higher the loading speed, the more the traffic and vice versa. When your website takes a longer time to load, a browser will automatically lose interest in reading your page.
A low loading speed will increase the bounce back rate of your website and automatically lower your traffic. In fact, no browser will be willing to spend an extra one minute to wait for your website to load when there are thousands of competing websites with almost the same content in the search results.
Well, you need to place adverts in your website which can generate a considerable amount of income to you. Even though adverts may be quite essential to you, they should not be too many. Instead, you should only place adverts in a web page which has related content to the advert; and these adverts should be of a considerable number. Usage of many adverts will lead to boredom to all your site’s visitors, as well as distract them from the content that you are offering on your website.
Lack of Updates
If the content of your website lacks updates over a specific period of time, then your content creators are not doing their work well. Moreover, it can be quite difficult to convince your favorite website’s readers that there have been no changes to the content that they had read in the past over a specific period of time.
The world is dynamic – and there are always new trends and new ideas. What was trendy and stylish in 2018 may seem to be useless and ugly in 2019. A good website will never lack updates on their previously created web pages. What’s more – these web pages can be a great source of internal links and reference materials!
Web Design Services in Singapore
To avoid these errors that can make you to lose potential clients and customers and a large number of traffic, you need a perfect web designer. Despite the fact that there are many web design services in Singapore, our web design service is unique, reliable and efficient. Our team is made up of highly talented, passionate, and creative web designers.
Even though these errors may seem minute to you, they have a great impact on the performance of your website. Call us today at +65 6789 9852 or send us an email for a free and no-obligation consultation session.
There’s the unfortunate stigma floating about, and which is attaching itself to the concept of outsourcing vital business operations to external contractors and agencies, particularly in regards to web design, web development and online marketing.
The truth is web development isn’t as easy as it’s preached. Neither is it half of the things people associate it with. In our experience, we’ve heard all sorts of theories about develop website that is nothing close to the truth.
To protect you from the misconceptions, we prepared a list of some of the most widespread myths self-proclaimed web developers and preacher of the net ferry around without sparing a second to learn more about them and whether or NOT they hold any significant amount of truth.
Read on to find out about them:
Myth 1: You Build a Great Website on Your Own
With the explosion of content management systems (CMS) and web development platforms such as Wix, it’s now possible even for those who can’t lay down a single line of code to create their own websites. All it takes to pull one from scratch and get it all set up are a few YouTube tutorials and you’re good to go.
But come to think of it, the effort you apply won’t be the same as that applied by the professional developer you hire to do it for you. For someone on the lookout for a more professional website with a stronger conversion impact on the visitors it attracts, then there’s NO way you’d want to haphazardly develop your own website.
Professionals have the required skillset and can literally pull anything up from scratch instead of relying on canned themes and plugins. If you can visualize a great site, then you can be sure they have the capacity to get it up.
So while you’re likely to spend way less by creating your own website, you’re at risk of ending up with a site that misses the unique factor and it’s at the same time NOT optimized enough for a better ranking and conversion, both of which translate to a lower revenue stream.
Here’s a number of possible reasons hiring a professional developer can be the best thing you can ever do to your business:
- Web development requires a better grasp of the industry standards and regulations. So unless you’ve been in the industry long enough to wrap your head around them as they roll, there’s a good chance you’re NOT in a favorable position to fully implement them on the site you’re developing.
- Professionals don’t just rush to the developing bit. They have to first profile the nature of your business, the industry at large and the kind of audience you’ll be targeting through the site. Meaning, there’ll be a greater amount of planning involved before they can finally get to the actual web development work.
- A professional agency offers a lot more than web development. In most cases, they’ll also be the right people to consult for integrated marketing solutions.
You certainly don’t want to end up with a great site that attracts no one by the end of the day. That’s likely to be the case considering canned themes and web programs often produce regurgitated codes that are far likely to hurt your ranking in the SERPs.
To be on the safe side, start by doing some thorough research on the best web development agency you’re likely to find. Come up with a set of the right questions to ask, and which should help you make the right choice.
This is particularly the case with hiring a web development agency in Singapore. If you’re lucky, then the little research you do should lead you to a web development agency such as MediaOne, which on top of designing a great site for your business, happens to also offer on-going maintenance support to clients.
Myth 2: The Site Doesn’t Necessarily Need to Optimised for Mobile
There’s a small section of misinformed individuals that will be quick to debunk the fact that mobile optimization is one of the most crucial ranking elements today.
Well, do yourself a favor by NOT believing in anything they say.
Everything aside – from a cursory glance, you might have noticed that a huge section of the population surf the net using their mobile devices, as opposed to laptops and desktops. Now imagine the amount of traffic you’ll be losing when your site loads just fine on the desktop but gets all jumbled up upon loading it up on a mobile device.
Here are the possible reasons you’d want to optimize your site for mobile:
- Mobile devices attract a different kind of customers, most of which will be after quick information and should they encounter something that strikes their fancy, they’ll also be quick on making an impulse decision to buy.
- A responsive website can be translated to mean good user experience. You want your visitor to load up your site on the fly, without being forced to head home or to their office to try it out on their desktops or laptop. Then find a way to make it responsive enough to load on virtually any device out there.
- Unresponsive sites register a higher bounce rate which is likely to have an adverse effect on your search engine ranking.
Myth 3: Writing is the Easiest Part of Managing Your Site
A great majority of site owners treat content creation as an afterthought. That’s because they don’t see great value in investing much of their time and effort in drafting great content for their site when they can just whip up one in a matter of minutes.
But the truth is, content creation is one of the most taxing parts of managing your website, considering you don’t just need content, but a constant supply of well-researched and really interesting and useful content for your online visitors.
Here’s why you should start investing in great content:
- The content you post offers a great opportunity to interact with your online visitors. That way, you get to develop a better understanding of the people you attract so you can calibrate your marketing strategies for better conversion results in the future.
- Writing great content takes time. You have to research on the content you write, find out more about what your target audience prefers, and figure out the right way to communicate to them.
- Great content should have value, a convincing call to action and most importantly it should be well optimized for search engines. Speaking of which, you can’t simply pull this off with only a few minutes of your time.
- Poor quality content fraught with fluff and redundancy could hurt your bottom line.
Myth 4: Barraging Your Site with More Features is What Attracts More Visitors
While your site needs all the necessary features to function properly, there comes the risk of slowing it down or creating unnecessary confusion when the features are over the roof.
Other factors held constant, you’re better off with the simplest of the site you can find than a feature-laden one for a number of reasons:
- Unnecessary features are a security risk. You’re likely to end up with loose codes that could make your site vulnerable to attacks.
- Redundant features will eventually do your business more harm than good.
- Simplicity is always advocated for in web development. You want your visitors to have an easy time finding your products, then it’s important that you clear the limited space you have on your site for a clear view of the products you’re offering.
Myth 5: A great Website Can Generate Traffic on Its Own
Lots of business owners in Singapore labor under the misconception that a great website can on its own generate good traffic. Nothing can be further from the truth, considering there’re lots of other factors that together determine how much of a traffic magnet your site can actually be.
Here’s a list of them:
And so forth.
Yet to invest in a dedicated website for your business or company? Then there’s a whole lot you’re missing in terms of new business.
Your Facebook page is important, but that doesn’t make it a replacement for a nicely designed website that snugly matches your brand.
Think of your website as your digital home. That’s where every single one of the online visitors you attract converge to transact with you or learn more about your business.
This post covers some of the best web design practises to observe and make sure you’re heading in the right direction. If you happen to already own a website, then use the points highlighted as a checklist of the things to improve on.
Here goes the list:
Simple and User-friendly Navigation
Online branding is all about telling your story in the simplest way possible. Users who visit your site have limited time on their hand and in the event that your site ends up loading like terrapin or is too complicated to navigate to a section they’re interested in, then you shouldn’t be expecting them to try that hard. Instead, they’ll simply hit the exit button or try replacing it with something else.
Reachable and Easy-to-spot Contact Information
It’s simple logic – your online visitors will one day want to contact you. And if this is the case, then they shouldn’t have a hard time locating your contact information. Even more importantly, when they do, they should be sure of at least getting a response from you.
But how can they get a response from you if you’re unreachable via the contact information you’ve provided? Mind you, any time you fail to respond to an inquiry, you risk losing new businesses. Worse is the effect a poor response rate has on your credibility and trust.
Good Design for a Better Impression
While your site’s aesthetics aren’t as important as its overall functionality and simplicity of use, it does play a big role in determining how users view your business. You certainly want your site to have a good impression on the people who visit it for the first time, so why NOT work on the graphic and overall site structure to strike that appeal?
Establish Yourself as a Real Pro or Expert in Your Area of Specialization
Share what you know with your online visitors and they’ll learn to trust you. The point is to position yourself as someone who understands what you do. Speaking of which the easiest way you can do this is by including a blog section to your site, where you’ll be supplying your visitors with original and informative content for them to read through and learn something entirely new. It’s also important that you respond to their questions so they can learn to trust you and view you as the authority voice you are.
Install Google Analytics
Google Analytics allow you to keep track of your site’s performance so you can come up with sound ways to improve it. With the tool installed on your site, you can know the number of people that visit your site, which page do they frequent the most, and from which corner of the world.
Invest in SEO
SEO is all about positioning yourself favourably in the search engines so you can start attracting an insane amount of organic traffic via search engines.
When people visit search engines to search for your products or services, how easy is it for them to find you?
As per the latest research findings, by dropping down to the second search engine result page, then you’re likely to experience a 25% drop in the number of people who click through the results shown to visit your site.
You have the option to learn about SEO and bootstrap or consider hiring a real professional to analyze your site and help you figure out the best way forward.
Search engines also rank videos. Users are presented with YouTube videos every time they hit search engines with their search queries. YouTube thumbnails will be among the results presented in the SERPs.
Among the content you provide, consider creating video to appeal further to search engines and in extension your online visitors. The video don’t have to be that complicated. They can be simple how-to videos or vlog of what your business is all about.
What is important is for you to optimize the video titles for Search Engine Optimization by capitalizing on a list of keywords you wish to rank higher on. Keep in mind that users tend to warm up more to video content compared to text. So you can expect them to share your content around even more for a more widespread reach.
The style and colour palette you choose for your website should be consistent across all online platforms and promotional materials. Those visiting your site should be able to tell from first glance that they’re dealing with the right business or company. In addition to that, a consistent branding also helps to show that your business is well organized and professional enough to be trusted.
It’s NOT a must that you Sign Up with Every Social Media Channel Out there
Social media marketing is NOT easy. It’s NOT just about making regular posts on the various social media platforms and expecting everything to magically fall in place. There’s a lot to work on, which takes a great deal of determination and hard work on your part.
So instead of targeting every social media network out there, then why NOT pick on a few to dedicate a good chunk of your online time and effort on? This will ensure that you get to reap the most from the little effort you apply instead of directing a long list of random channels on a humble.
Make a Point to Reach Out To Prospects
While it’s advisable to work on attracting prospects to you, there’s no harm in reaching out to them via email or ad spaces. The links you post on these channels of communication will direct your prospect to your homepage or landing page, which is a good starting point to direct someone on what you wish to see them do.
Just having a digital presence isn’t enough in the super-competitive marketplace we operate in. You need something that can help you capitalize on the opportunities that pop up, captivating real and live human readers that get to digitally interact with you.
What you need is a nicely optimized, fully functional, interactive website that makes it all possible and easy for you.
The sad bit is that in the oversimplified world of digital marketing, where people are driven to derive their jollies from being the jacks of all trades, the internet is swarmed with poorly designed websites that fall short in almost all the vital aspects that make a great design. Worse yet, web developers and clients alike play part in the delinquent outbreak of bad designs.
This post strives to put an end to the poor designs overrunning the blogosphere. It does this by dishing out some of the best practises that web developers and clients can adopt to steer their designs in the right direction instead of churning out haphazard sites that end up doing the World Wide Web more harm than the expected good.
Online marketers just plunge into marketing without directing much thought to branding. More specifically, they’re just NOT aware of how branding influences their marketing effort and conversions.
Among the brands to take a cue from there’s Apple at the very top. No company can actually stand and say they’ve done a better job mastering the nuances of branding as this big player in the tech industry.
The off-the-wall logo aside, every element Apples applies on the site conveys unique brand values – that is, useful tools, elegance, and sleek design, which reflects in almost every single one of the products flowing through their pipeline.
Among the things you notice when you first visit their site are:
- A visible logo that’s strategically placed so as NOT to come off as overwhelming to the people checking the site out.
- A succinct headline and compressed subhead that communicates the goals of the brand.
- A photo image of a sleek product.
You must have noticed that every single one of the highlighted features represent Apple’s core values. They’re the first thing that crop up a consumer’s mind every time someone mentions Apple or any of its products.
So as you make an effort to brand your business through your website, don’t make the mistake of robbing it of its aesthetic value. Start by focusing on storytelling. What story does your branding tell about your business? Is the story right? Does it evoke the right feeling?
Which is basically to say, web designing is all about telling the best story you can about your business. Based on the values and beliefs you represent as a company, that’s the mental picture your target audience will be painting every time someone mentions your brand or any product that happens to flow in your pipeline.
Don’t Make Your Website too Cluttered
Your website needs some room to breathe, which can be achieved using the white spaces between elements.
You can do this by avoiding to group elements so close together. The people visiting your site don’t want to be overwhelmed with content. They want a breather, not a block-like and cluttered smorgasbord of different elements and web content.
The internet is filled with cluttered sites, and one thing you’d all agree on is that they’re among the sites that register the highest bounce rate.
To avoid overwhelming your visitors with muddled up content and web elements, first consider using margins and padding to increase the space between your web elements, images, and written content.
Reduce the Number of Options You Offer
When your visitors are presented with so many options, they experience what’s widely referred to as analysis paralysis. First, they have to dedicate an overwhelming chunk of their time deciding from the options they have which one suits them most.
However, if you really have to offer them all the choices, then make an effort to suggest a course of action or recommendation.
For instance, say you have an option of 20 products to suggest to the visitors you attract to your site. Instead of lining up all the 20 items and waiting for the customer to decide which one of them is best suited for their needs, then why NOT use your experience to select just one of the products and offer it as a recommendation.
The product don’t have to necessarily serve the same function. What you’re doing is selecting the most selling product in your pipeline and using it to represent the values of your company.
A classic example of a company that understands this simple trick is Apple. Instead of lining up their iPads, MacBook laptops, Desktops, and iPhones, the company has a single screenshot of a sleek iPhone on their site to represent all their products.
The Rule of Thirds
The rule of thirds would still work on web design the same way it works on photography and fine art. With the rule, first you have to make an equally spaced overlay of two vertical and two horizontal lines.
The rectangular box formed at the centre represents the centre point where the eye drifts every time people look at the scene – whether in web design or landscape photography.
That makes it the ideal spot to place the most vital message or information you intend to pass across – like the CTA button. But even while doing this, try to work out the design in such a way that all the elements surrounding the section don’t appear forced without a natural flow.
Compress the Images You Use to Increase Load Time
The ideal load time for sites that want to appeal to search engines for an elevated rank is 3 seconds. However, a great majority of sites making up the web happen to load way slower than that.
You’d want your site to load faster because online users are thought to have short attention spans. They just can’t retain their concentration on your web content for longer periods of time. Now, imagine a scenario where they have to keep on staring at a blank page for 5 seconds or so as they await it to load.
Before you know it, most of them would have subconsciously hit the exit button or replaced the link with something else.
To boost conversions, try coming up with tested ways to make the site load faster. One way to do this is by making the site less bulky.
Start by compressing the images you use on the site. Make sure they aren’t bigger than what’s demanded by your screen size.
You’re also allowed to compress them after uploading. For WordPress users, that shouldn’t be much of a tough task considering there exists scores of plugins that are specifically designed to help you with that.
A good example is Smushit. Not only can the plugin help you to compress your images without getting them pixilated, it’s also lightweight enough NOT to affect the load time. Works even better if you operate a site with lots of images, and you’d want them to quickly load without dragging the rest of the site down.
Your website is your virtual map leading up to lots of disparate destinations. Your visitors are dropped off at different destinations based on the link they got.
Breadcrumbs are like the signs that clue them in on their present location. They’re the signs that informs them about their current page, besides helping with the site’s navigation.
They also help your visitors to retrace the previous post, find similar content, or uncover what’s coming up next.
Breadcrumbs are even more important when they’re added on an ecommerce site. You know, those sites that boast hundreds of nested categories and subcategories. You want your online visitors to be directed to a page they like, without getting lost along the way.
Use Colour and Contrast Where Applicable
Contrast enhances the clarity of your web content, making it stand out from the rest of the elements.
So in case you have a piece of content you want your visitors to see without fail, then it would make more sense for you to apply this one important trick to the designing bit of your web development process.
Use great contrast for your CTA, and watch your conversion rate increase. The whole idea is to increase the odds of your visitors clicking through the CTAs. And one way to get this done is to make sure the CTA is conspicuous enough so as not to escape an eye.
Animate the Top Bars and Popups
This is a fine line to tread on – given it can either make or break your conversions. The reason being, if your visitors find the popups and animations annoying, they’d most likely exit the site without bothering to find out what it’s all about.
However, if handled properly, with the subtleties they deserve, they can be really resourceful in the manner at which they draw attention to your CTA and boost up your conversions.
For WordPress users, you have the option to use the hello bar, which comes with an option to animate the CTA. Here, you can animate the entry and exit of the bar for an even more attention-grabbing CTA.
Lump Similar Elements into one Group
When your visitors glance over your site, they can tell where to find a piece of content they’re looking for based on menu titles and related items.
Find out how the different elements play into each other and come up with sound ways on how to arrange or rearrange them on the site. A common example is CTAs and testimonials, which create an even bigger impact when juxtaposed.
The two may be totally different, but they just happen to fall on the same side of the spectrum, in a way. If anything, after a visitor is done reading through the testimonials on site, and it just so happens that they’re impressed enough, then first thing they’d be thinking is taking action. So it makes sense when they don’t have to hover to a far off spot to find the CTA button.
Use People’s Faces where Applicable
Human faces have been found to evoke emotions. People look at someone’s face and empathize with it. Whether it is sadness, happiness, or excitement, the emotion the person conveys through their face is somehow contagious.
That’s because humans are programmed to read faces and find ways to relate with them. The expressions then get to influence how they end up feeling.
Let’s say the images on your site are those of happy people, then the visitors you attract will automatically learn to associate your brand with happiness. And if happiness is what they get when they check you out, then they’d want to try out your products or services for a taste of the happiness in real time.
Leverage on Familiarity
What are your customers already used to? Are they used to seeing things handled in a certain manner?
Let’s take for instance that majority of the visitors you get are used to shopping online. They’ve probably bought an item on Amazon or any other ecommerce store you happen to know.
They’re used to seeing the ‘Add to Cart’ button placed below the products they’re contemplating on buying. So why NOT design your site along the lines so they’ll have an easy time figuring out how to proceed with anything.
That way, when the customers see the button, they’ll have an easy time figuring out what they’re expected to do as opposed to being presented with something entirely different.
The Add to Cart button you used shouldn’t be much different from that of Amazon or any renowned ecommerce store around you.
Follow the Path of Less Resistance
Don’t bombard your visitors with too many options than they can navigate through or take a more complicated approach than they can crack.
It’s also important that you try adopting business practices that best cultivate the desire to shop with you. The idea is to work around a design that best gets majority of the visitors you attract to take action.
For instance, try making the ‘buy now’ button conspicuous enough so it doesn’t escape the eye of an online shopper. You can also design a simple buy now form that alerts the sales team when someone makes an attempt to buy something on your site.
In summary, anything that simplifies the buying process is highly welcomed, and anything that tries to complicate how your visitors get to interact with your site shunned like the turn off it is.
Get Yourself into the Mind of Your Visitors
Imagine yourself as one of the visitors that happens to have landed on your site. Which navigation path are you likely to take? Also, how do you plan to interact with your site?
Another trick would be to try using a mouse recording tool to find out how your users move their cursors around your site. With the tool, you should be able to see how they scroll through the site and get to interact with the various CTA elements on your website.
The information provided should also hint you on the pages that generate the highest conversion. That way, you should be able to figure out what to improve and move around for a better site experience in the future.
A website is the platforms which every tech astute individual these days use to interact with different people and products, from every part of the world. website design is the most crucial aspect of designing a customer-friendly website. An appealing, unsophisticated and effective website ensures users relate to them, to convince them to click on that download icon.
Singapore might be a small country but, the Asian country is positioning itself as a technological hub by funding digital connection of the entire country. Ensuring the whole country is connected to the internet grid makes it rank among the few countries in the world that provide this necessary infrastructure to its citizens. This article discusses the key components that will make your Singapore website kick ass.
Simple, relatable icons are the go-to if you are interested in the development of a simple website that any person, either tech-savvy or not to can operate efficiently because the icons and prompts on your page are easy to use. The ability of a website to be used by any person is the most critical consideration in the development of any web platform. Google and Apple adopting Material Design and Flat Design respectively, will influence the look of your website on the most important mobile platforms.
Social media capabilities
Social media is the gateway to the heart of any internet user these days. Social media are platforms provided on the internet that enable us to interact with people in every part of the world. With advancement in technology, social media tools like Facebook, have become the new modes of advertising and interacting with different cadres of customers, everywhere around the world. Enhancing your social media presence requires fusing of social network prompts on your website, to enable visitors of the website exchange information on your product and improve your online presence on social media networks.
It is considered one of the core elements of web designing. The ability to create a running theme for your website to increase customer engagement by the collective narrative to draw and keep the concentration of a user. Interactive storytelling brings the curiosity of a visitor and maintains it in the website, influencing the ability to consume your product. It is therefore paramount, to develop the best storytelling design for seamless communication of your website’s theme.
Human beings are known to be visual beings. The effect of a picture is so massive that we can remember memories of our childhood, things that happen many years ago when we are fully grown adults. A reasonable budget permits you to sort the services of professionals for quality, exceptional images for your website. Quality imagery on your website improves the legitimacy of your product.
Technological leaps have seen a change in the manner which buyers think when shopping. Modern devices like mobile phones have enabled people to access the internet and markets at the pleasure of their houses, workplace, and institutions of learning. Mobile devices have limited screens which is why, features like hidden menus are developed for definite, organized websites. What this property helps keeps your website spotless and tidy.
Distinct contact page design
A sound website design ensures incorporation of the functions of the layout and contact-abled website. An attractive website is one which constitutes the ability of a website visitor to reach the owner of business smoothly. A quality website should provide the following prompts: your email address, phone contacts, fax number, the location of your business if you have a physical address. In the event this information is required to fill query form on your website, ensure your website is customized for mobile phone screens and call-to-action prompts are visible.
Choose a layout that works for your website theme
The arrangement of a website spurs the interest of your target market. The aesthetics of your website design provides the basis which your clients interact with your business on the internet. Therefore, the typography should be in tandem with the theme of your website. For example, a toy website layout should not be the same to that of a corporate web page. It is paramount, to have your target population in mind when designing your website.
Cohesion on all pages
Maintaining consistent web pages for your website with the exemption of your homepage which should have compelling typography to seize the attention of your visitors. The other pages of your website should be by the homepage to forge consistency when browsing through your website. It is essential to apply the same label, colors, and typography for the entire website. The use of like components on the website enhance readability and consistency.
The ability to pass relevant information in a few words is necessary for communicating the company’s information to the intended markets. It is vital to maintaining a clutter-free website to make the website relatable with the expected clients. Maintenance is done by, using whitespace, preferring ghost keys and, ensuring harmony between words and pictures.
Practical colour schemes
The main elements of an aesthetically-sound website are a relatable color combination by the website designer. Selection of appropriate color combinations should complement the main components of a website like a logo, graphics. There are two central color schemes to use in designing a website. The color schemes are analogous and complementary colors. Complementary colors are antagonizing or opposite colors in the color wheel. It is advisable to use this color scheme to develop an audacious color variation on your website. Analogous colors are colors that are bordering each other on the color wheel. It is used to add beauty and appearance to your website.
To conclude, development of your website with the discussed criteria, you are assured of a kick-ass website to penetrate any markets in Singapore.
The Take Away
As discussed above, website development in Singapore is not a walk in the park. You have to dedicate your time and resources if you want to get incredible website designs. However, it is worth the shot since many people nowadays are embracing technology.
Therefore, if you want your business to succeed in the competitive digital business world, consider developing a website for your business. Implement the steps above, and you will be delighted with the results.
MediaOne Marketing is best known for offering exceptional website development services in Singapore. Our services are competitively priced to suit your budget and business needs. Contact us today for a free and non-obligatory consultation session.