If you are planning to create or design your website in Singapore for the first time, there is a possibility that you don’t have a clue about where to begin. There are dozens of resources online, which can help you create a simple website. You do not need a web developer or coding knowledge to build a great-looking and functional website.
Before you even think about creating a website, you must first choose a platform that your site will be built on. WordPress is the most recommended web builder for beginners. After selecting your platform, you should get a domain name for your website. This will help people access your site.
The domain name that you choose for your website should not only be relevant and catchy. It shouldn’t contain any special characters or numbers since this will make it difficult for Internet users to remember the name. Choosing a domain name for your website should take less than five minutes.
Once you have settled on a particular domain name, you should go ahead and set up your site. This will involve choosing a theme that suits you best, as well as customising the design. This task takes around 50 minutes.
Step 1: Choosing Your Platform
Once you start planning to create your website in Singapore, one of the first decisions to make is about the platform that your site will be built on. There are dozens of content management systems (CMS) to choose from. You should prioritise selecting the most suitable CMS.
Undoubtedly, you do not want to start creating your website on a platform only to find out later on that it isn’t the right CMS for you. Creating a functional website is quite easy even if you’re a novice. Even so, you can still end up with a dismal site if you do not choose the most appropriate website building platform.
Some of the platforms that you will come across require you to have basic coding and CSS/HTML knowledge. Therefore, you should only choose such platforms if your code language capability is above average. If you are a beginner, you should stick to WordPress since it is the most comfortable platform to navigate.
WordPress, Drupal, and Joomla are three of the most popular content management platforms on which most websites are run. 30% of websites on the Internet run on WordPress. 2.2% run on Drupal, while 3.1% of websites run on Joomla. This attests to the popularity of these platforms, and why you should choose them to create your website in Singapore.
Despite the abundance of website builders, WordPress is recommended for the following reasons:
It’s User-Friendly and Newbie-Friendly
WordPress is a highly intuitive platform, and therefore, easy to use more so if you know how to use Microsoft programs like Excel and Word. If you know how to use these programs, you can publish content on the website that you are about to start building.
Another impressive feature of WordPress is that you can easily customise it with plugins. This means you can tailor-make your website to look and function the way you want. For instance, you can create a small business website as well as a complex e-commerce store with dozens of products.
WordPress is Powerful
You won’t find a website builder that is as powerful as WordPress. This CMS can run most website types. The fact that WordPress is the trusted platform for notable websites attests to the fact that it can handle almost anything.
Responsiveness and Mobile-Friendliness
More people are accessing Internet content via mobile devices. Therefore it’s vital to ensure that your website is responsive to the digital demands of present-day Internet users. WordPress features mobile-friendly themes. Consequently, you shouldn’t hesitate to use the CMS to create your website in Singapore.
Creating Websites is Free
When using WordPress to build your website in Singapore, you won’t need to pay a website developer or coding expert. Creating a WordPress website is a DIY undertaking. You will only be required to purchase your domain and hosting, and your site will be up and running.
Plenty of people have WordPress websites. Moreover, the platform has an active and helpful community of users and developers. This means that should you get stuck with anything that relates to your WordPress website, you can easily find help.
Step 2: Choosing Your Domain Name and Host
Your domain name is what identifies your website. One of the benefits of choosing WordPress as your CMS is the fact that you get a domain name and host for free. The hosting service that WordPress will give you might be a bit slow, but this doesn’t have a significant impact on your website.
WordPress will also give you a free domain name. Since it’s a sub-domain, your site may look somehow unprofessional. Again, this isn’t something that you should worry too much about.
You can choose to pay for a domain name as well as your site’s hosting. With a personalised domain name and your own host, you will have your own web property instead of a website that is owned by WordPress, and you are only renting it.
How Much Does Domain Name and Web Hosting Cost?
Typically, the cost of hosting ranges from 4 SGD to 8 SGD per month. This might look a little expensive, but it’s worth it. If you are serious about building a website that can convert visitors into paying customers, you must be ready to purchase your own domain name and hosting.
You should not always go for the lowest-priced hosting plans since their functionality is likely to be limited compared to more expensive hosting plans. With an advanced hosting package, you will have access to more features including the capability to host two or more websites on one account.
An advanced plan also guaranteed a free domain name, which is worth up to 20 SGD. You also get a reliable and high-quality web hosting provider, a free site builder, and one-click WordPress installation with 24/7 support. Similarly, you are guaranteed unmetered website space and bandwidth, and unlimited email accounts and email storage.
Therefore, an advanced hosting plan should be your go-to option if you want to create your website in Singapore. The extensive capability that such a hosting package assigns your domain name can come in handy.
How to Choose a Domain Name
The domain name that you choose should be unique, catchy, and easy to remember. The following tips can help you come up with a domain name that suits you best.
Consider Your Keywords
When choosing a domain name, you should think of terms or keywords that describe your site in a nutshell. Once you have several of those terms/keywords, start putting them together, or even adding suffixes and prefixes to come up with a unique name that will identify your website.
Have a Unique Domain Name
The rule of thumb as you create your website in Singapore is that you shouldn’t buy a domain name that can get confused with another site. Without a unique domain name, your site will fall flat even before it becomes functional. Avoid buying domains that are merely plural, misspelled, of hyphenated versions of domain names that are already in existence.
Choose Top-Level Local Domains
There is an abundance of domain extensions. Even so, very few of them are worth having. Dot.com domains come in handy if you are looking to build a brand.
If you are targeting a worldwide audience beyond Singapore with your site, you should go for .com, .org, or .net. Local domains like .co.sg are also preferable. Nonetheless, avoid domains such as .sg.com.
Make Your Domain Name Easy to Remember
Internet users tend to find websites through branded searches on Google. However, it is essential that you make your domain memorable and easy to spell and type. If your domain name needs a lot of effort to type, you will undoubtedly lose potential visitors to your website.
Choosing short domain names is advisable. Sort names are easy to remember and type onto browsers. Similarly, avoid incorporating numbers or hyphens to domain names since memorising them might be difficult.
Step 3: Setting Up A Professional Website
Arguably, this is the most exciting phase as you create your website in Singapore. Once you have secured your hosting and domain name, you should make your site function. With WordPress, your website can come alive in a matter of minutes. You should first install WordPress on your PC. Most web hosts have the 1-click installation incorporated into their dashboard.
Find a Suitable Theme before You Create Your Website in Singapore
Once WordPress is installed, you should start customising your site by choosing a theme that suits it best. Typically, WordPress automatically installs a basic theme to get users started. The default theme is simple and also has a clean design. Even so, you should browse through the available templates to find one that makes your website look great.
There are thousands of free themes on WordPress. These are accessible via the “Appearance” icon found on the left side of the user dashboard. There are lots of handy filters like “Most Downloaded,” “Featured,” and “Latest.” These can help you narrow down to the best theme for your website.
If you are looking for something more professional and design-led, you should opt for premium themes. These are advantageous over free themes due to their superior support and reliable codebase. If anything goes wrong, help will be at hand.
Adding Content and New Pages
Once you have chosen your preferred themes, you should proceed to add content and new pages to your WordPress site. Adding pages is quite straightforward. If you want to add an “About Us” page to your site, for instance, you simply need to go to the WordPress dashboard sidebar to look for a “Pages” section. You should then click on “Add New.”
The screen that will open is likely to have a striking resemblance to a Microsoft Word document. It is easy to add shortcodes, video, images, and text to the blank sheet. After adding your content, click on the “Save Draft” icon and then on the “Preview” icon to see how the page will appear after your website goes live.
Creating Blog Post Pages
“Posts” are those web pages where you will publish content to the site via your blog. If your website has a blog, you should publish the blogs at the “Posts” section. With posts, it’s easy to categorise blogs easily within WordPress as you create your website in Singapore. Once your site starts functioning, it will be easy for visitors to find your blogs including the older ones.
Installing a WordPress Plugin
Plugins are meant to help you get the most out of your WordPress website. They increase the capability of the site by adding new tools, features, and usability. Besides this, plugins help you add functionality especially in situations that would have forced you to create another website from scratch.
For instance, a plugin can turn a basic WordPress website into an online store. Similarly, plugins can bring you up to speed as far as your site’s SEO is concerned. You can also add anything to your website including forums and photo galleries.
To install a plugin to your WordPress site, you should scroll down to the dashboard’s “Plugin” section and then click “Add New.” You should then use the search icon to find the plugin that you want to incorporate into your site. There are more than 30,000 plugins, and therefore, you should add something that gets updated regularly and can enhance your site’s functionality.
You can keep adding new plugins to your website as a need arises. Some of the useful plugins that you should consider incorporating into your WordPress website include Yoast SEO, Site Kit By Google, and Contact Form 7.
Just like its name suggests, the Yoast SEO plugin helps funnel organic traffic to your website. Site Kit By Google enables you to access info from Google Analytics, Google Search Console, PageSpeed Insights, and Google AdSense.
Such information helps you make necessary adjustments to enhance your site’s performance. Contact Form 7 enables you to create and manage several contact forms. Similarly, it helps you customise form fields.
Steps for Creating a Professional Website in Singapore
If you want to venture into an online business in Singapore, developing a website is essential. A website plays a crucial role in boosting your online business presence. It can also help you attract new customers and retain the existing ones.
Already, we have discussed the basic steps of creating a website in Singapore, but we feel that it’s important to discuss the topics in length to guide you through the process successfully.
Nowadays, more than 80% of consumers check for product information online before buying. As a result, many businesses in Singapore have opted for websites as a marketing tool. Therefore, if you want to stay ahead of your competition, ensure you have a website that markets your business effectively.
However, building a website from scratch can be a daunting task. To create an effective website, you have to do enough research. You have to know the cost of website development in Singapore and also the cost of maintaining it.
Most importantly, you have to know the type of website you want for your business. Each business has unique needs, and you have to consider them. If you want to avoid making mistakes, you may consider hiring professional website designers in Singapore to assist you.
Before we look at website development steps, we need to understand the importance of website development in Singapore, the cost of website development, and the type of websites available.
Importance of Website Development in Singapore
If you are running a business in Singapore, having a website should not be a subject of debate. Below are reasons why you should create a website for your business.
1. Many customers Are Found Online
A recent Temasek report showed that 90% of businesses in Singapore admitted that websites made it easier for customers to find their businesses. Due to the advancement in technology, many people spend a lot of time on their smartphones and computers searching for information about the products they want to purchase. If your business has a website, it will be easy to find it.
Google has updated its algorithms to reward sites that provide meaningful information to users. Therefore, for your business to show up in users’ searches, quality content is essential. Otherwise, you will lose potential customers.
2. It conveys credibility
If you want people to trust your business, it is essential to have a website. Most consumers in Singapore believe that a business with a website is more credible than one that does not.
You can publish articles on your website and customer reviews to convince new customers that you are legit. By doing so, you will also convince them that you are experts in your niche.
3. Helps You Grow Your Business
If you are a small business and want to reach new customers, a website will serve you best. Websites help businesses to pass information to potential clients. Nevertheless, you will be able to reach clients from different geographical locations.
4. It Will Give You a Competitive Advantage
Due to stiff competition among businesses in Singapore, you do not need a website that passes information about your business. You need a website that effectively passes information and transforms leads into sales.
5. Increases Brand awareness
Promoting brand awareness among potential customers can be beneficial to your business. It would be best to establish who you are and what your business stands for to increase the chances of customers buying from you.
6. Increase Organic Traffic
If you have an SEO-optimized website, you have a good chance of showing up on Google’s search results. Therefore, if someone searches for a product or service you provide, your website may appear in the search results, thus increasing your chances of expanding your customer base.
Types and Costs of Website Development in Singapore
The type of website you want for your business will depend on the nature of your business. Businesses have different needs, and so the types of websites used also vary.
The prices of websites also play a crucial role in choosing web designs. If you also want certain features to be included in your website to customize it, the price will differ.
Here are the standard website designs in Singapore and their prices.
Photo credits: grinev.software
These are websites designed to provide customers with information about certain things. Therefore, it is not after converting customers. It aims to provide people with information about certain organizations and impact people with knowledge about specific topics.
They are created for hospitals, law firms, learning institutions, restaurants, and travel organizations to relay important information to target audiences. As a result, they will lack some captivating and interactive design elements and integration with other applications.
Basic websites mostly have five to ten pages. These pages have information about them, the services they offer, and their contacts. Some of them also have blogs where they post information on trends in the industry and business-related issues.
To get a basic website in Singapore, you have to pay between S$2,000 to S$10,000. The price varies according to the number of pages you want to be included in your website and other additional features.
Photo credits: fiverbee.com
As the name suggests, community websites are websites that have a large community regularly checking the websites. These websites are designed to communicate to specific target audiences. They focus on encouraging interaction and engagement of the target audiences.
One distinguishing characteristic of this website is that it has account sign-ups where users upload their photos and engage with the business personally.
Website designers in Singapore charge anything from S$15,000 to S$50,000. The cost depends on the features you want to be included in your website. If you also have a business app and you ant it integrated with the website, it will cost you more.
Photo credits: hostinger.com
An e-commerce web design is a much more complicated website than a basic website. This type of website implies a high level of customization, functionality, and flexibility to suit your business.
Each product on your website has its related content, which generally consists of images, texts, and sometimes videos. If your website has a lot of information and many subpages, it will be complicated to build. Generally, this website is costly compared to others.
E-Commerce websites should allow your customers to log in and go through all your products quickly until they find what they want.
This type of website in Singapore costs between S$10,000 and S$50,000.
Qualities of Good Website Designs in Singapore
Quality web designs are essential for businesses to succeed since websites are the most effective marketing tools. Before embarking on the website development journey in Singapore, take time until you find the best web designers.
It is important to keep in mind that your website is the face of your business. It is also the one that will point a difference between you and your competitors.
Below are the qualities of a good website that you should look out for.
It is the most incredible quality of a good website that is often overlooked. Many designers try to put fancy designs on websites and squeeze in a lot of information, thinking that it will be effective. However, this is not the case. Such websites are counterproductive and repelling.
The primary purpose of websites is to pass information to consumers. Including unnecessary images and words on your website will make it difficult for them to obtain the information they need. Simple designs with fewer elements make navigation easier.
Responsiveness is the primary factor that will determine if customers will stay on your website or leave. Nowadays, people are busy. So, they need to find information quickly. If your website responds slowly, customers will be irritated.
Loading time is also another major issue. The loading time of your website should be short so that people can be interested in staying on your page. If people enjoy their experience on your website, search engines will rank it on search results.
After designing your website structure, you should not leave it there. Creating content for your website is essential for attracting attention. Aim at creating content that effectively communicates about your business in few words that are easy to understand.
When creating content, avoid poor writing habits and duplication. Poor writing and duplication will lower the quality of your website, and it may never be ranked on search engine results.
Most people use mobile devices nowadays. Therefore, a good website should provide the same experience on mobile devices as it does on others.
Most mobile devices have small screens. Therefore, your website should adjust automatically to fit these screens. Websites nowadays have tools like WordPress that have mobile optimization features.
Security is one of the factors that search engines consider when ranking websites. A good website should secure all communications and exchanges that take place within. Modern web browsers can determine the security status of a website. At times when you visit an unsecured website, you might see a security warning.
Steps of Website Development in Singapore
Before developing a website, you have to plan for it. Below are some of the steps you can follow to ensure your project is a success.
1. Obtain and register a Good Domain Name
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A domain name is also known as the website address. It is the one that is used to access your website. Therefore, you should be careful when choosing it because it determines users’ first impression.
When choosing a domain name, ensure it has the same name as your business so that buyers are not confused. It should also reflect the products and services offered by the business so that users can find your website easily on search engines. You can also use the domain name on your emails to look professional.
To register your domain name, you have to find accredited registrars in Singapore to do it for you at a fee. Once you have registered it, you have to renew it often so that it doesn’t expire. Expired domain names make your business vulnerable to cybercriminals.
Here are tips for coming up with domain names.
Make it Easy to Spell
When choosing a domain name, avoid using slang or complex words. Choose words that are simple and easy to spell.
Keep it short
If the domain name is short, it will be easy for people to remember and type correctly
Use the Proper Domain Extension
Try making the extension a .com. unless it is appropriate, then you can use other extensions like .org and .gov
Avoid numbers and Hyphens
Word-only domain names are easily memorable. Hyphens and numbers can be forgotten easily, and they may be misunderstood when vocalizing the domain name.
Broaden the Address to Accommodate Future growth
When choosing the domain name, leave some room for growth in the future. At some point, you may decide to expand your business to other fields. Therefore, do not mention the specific business you are dealing with now in your domain name.
Create an SEO-Friendly URL
Try coming up with an SEO-friendly website that has keywords and specific geographical locations.
Research the Name
After choosing a domain name, research it online to see if any business uses the same name to avoid copyright issues.
2. Purchase a Web Hosting
A web host is a company that provides the necessary technology and services for your website to be seen online. You have to link your domain name to your hosting provider. Therefore, when users visit your website address, they will be shown the website stored in your hosting account.
Website hosting in Singapore costs between S$2 to over S$100 per month. The cost depends on how big your website is or how many visitors you get.
Here are some of the website hosting plans you can choose from.
It is the cheapest web hosting plan. A shared server means that you are sharing the server and its resources with other customers.
However, it is not advisable to use a shared server because it can affect the performance of your business. It also put your business at risk because if the other businesses are hacked, the server may be infected.
A dedicated server
It is the most expensive plan, but it will make your website perform optimally. A dedicated server plan means the physical server machine is fully dedicated to your site. As a result, your resources are secure.
Virtual Private Server (VPS)
It is a relatively affordable server for both small and large businesses. A VPS is a single system that is partitioned to function as several machines. It gives the same affordability as shared hosting while still providing the same security and performance as a dedicated server hosting package.
3. Provide a Description of Your Business
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It is essential to let people know what your business deals with to ensure your potential customers are not confused.
Ensure your primary homepage banner and other banners in the entire website are visual representations of your service. You can also have a text snippet at the top of the page that defines who you are and what you do.
Additionally, make sure that the “About Us” page links are clear in both your main and footer navigation menus so that visitors can click them and learn more about your company.
4. Select a Content Management System (CMS)
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CMS is software used to create and manage digital content. A good CMS will help you manage your website, and you do not need to be an expert to use it. However, you should choose a system that suits your business needs.
Some of the factors that you should consider when choosing a CMS are user-friendliness, extensibility, and cost.
Examples of content management systems include
5. Select a Reputable E-commerce platform
Photo credit: audiotheme.com
If website development in Singapore is for selling goods or services, you need to choose the right technology to help you as an e-commerce platform. An e-commerce platform allows online businesses to manage their website marketing, sales, and operations.
The e-commerce platform serves as an essential initial point of contact for clients. It also allows businesses to give personalized interpretations of their current content while also allowing them to work quickly.
Some of the popular e-commerce platforms include
- Shopify plus
- Business Squarespace
- GoDaddy Online Store
6. Create an Interesting and Engaging User Interface
If you want website development in Singapore to be successful, create an interface that leaves a positive impression on users and generates leads. These leads may turn into sales, thus growing your business.
To create an attractive user interface, use beautiful graphics and readable fonts. Ensure the graphics are compressed and optimized for fast loading. If your website is slow, Google will penalize you by not ranking it at the top of users’ search results.
At times, you can look at the websites of your competitors to get ideas. Research on the design of their websites and how they have optimized them. You should then pick components that are suitable for your business. It is also good to research your target audience and know what they expect from you.
Most importantly, stay consistent on branding throughout your website. Consistency will make customers trust your business. The Web designs should also have an intuitive navigation system to access the pages they want quickly.
7. Optimize Your Website for Search Engines
Search Engine Optimization (SEO) is a necessary process for website development in Singapore. SEO will enable you to outrank your competitors and make a good profit since your website will appear at the top of users’ search results.
Some SEO practices include keyword research and implementation, optimal website code, and fast loading. It also includes having lots of positive comments online and having quality backlinks that lead people back to your site.
Having a secure and mobile-friendly website is also one of the most important SEO practices.
8. Regularly Create and Publish Quality Content
Creating quality content and renewing are some of the practices recommended by website designers in Singapore. Think about what your target audience will want to know about your business and create content that suits them.
Quality and fresh content will make your website appear at the top of users’ search results. As a result, you will attract new customers and retain the existing ones.
At times, you can ask your customers for testimonials after using your products or services. These testimonials can be part of your content. Post them on your website for other people to read. They will help potential clients trust the credibility of your business and increase sales.
You can choose to create the content by yourself or hire a professional content writer since there are many of them in Singapore.
9. Install Webmaster Tools
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After designing a website, you should install tools that track its performance. Such tools include Google Analytics, Google Search Console, and Bing Webmaster Tools.
These tools will track the number of visitors to your website daily, weekly, and monthly. They will also show you the number of views per page and the bounce rate.
You will also be able to know the average time spent on your website by people, broken links on your site, backlinks to your site, web page download time, and the keywords that lead people to your site.
10. Create a Website Maintenance plan
After creating a website, it does not necessarily mean that it will do well. You have to put in place maintenance practices to ensure it continues running smoothly and update it if necessary. Maintenance practices also ensure the website is safe from hackers.
Some tips for maintaining a website include checking webmaster tools regularly, using traffic data to learn more about your audience, and ensuring the software is up to date. Other tips also include running security scans, using performance data to optimize and fix warning errors, and ensuring your website is backed up in multiple ways regularly.
You can also continue checking your competition to see other new elements they have introduced in their websites and see if they can work for your business. It is also good to allow website users to give you feedback. Their feedback is essential since it will help you know areas you can improve on.
The Take Away
As discussed above, website development in Singapore is not a walk in the park. You have to dedicate your time and resources if you want to get incredible website designs. However, it is worth the shot since many people nowadays are embracing technology.
Therefore, if you want your business to succeed in the competitive digital business world, consider developing a website for your business. Implement the steps above, and you will be delighted with the results.
MediaOne Marketing is best known for offering exceptional website development services in Singapore. Our services are competitively priced to suit your budget and business needs. Contact us today for a free and non-obligatory consultation session.