How to Create an SEO Strategy That Can Withstand Algorithm Updates


In the current wake of frequent Google search engine algorithm updates, it is imperative to rethink your SEO approach to continue dominating the Singapore online market and reaping maximum profits. The first step to achieving this goal is to understand the difference between a tactic and a strategy. Most internet marketers in the country use these two terms interchangeably not knowing that they have different meanings.

A strategy is a plan to help you achieve a specific set of goals or objectives while a tactic is a method that you use to achieve the goals. Let us proceed and look at the specific steps that you need to take to create an SEO strategy that can withstand the current and future algorithm updates.

Create your Industry’s Hub

One of the sure-fire ways of becoming recognized as a hub in your niche is by setting up another website and filling it with top-notch content that resonates with the needs of your customers. This move will give you unlimited opportunities to get onto the 1st page of You can use the site to link to your primary website to improve the latter traffic and conversion rate.

However, be extremely careful when linking from this site to avoid being penalized for using black hat linking practices. Instead of focusing on your services and products in the secondary website, strive to provide information such as industry news, laws that govern the industry, interviews with industry gurus, trade publications and other related forms of content.

Become an Influencer

Becoming an influencer in the competitive social media realm is not easy, but it is doable. Put in the time and effort that your competitors are not willing to become recognized as a leader in your niche. Once you become an influencer, you will not need to break a sweat or spend thousands of dollars to give your brand much-needed exposure and acquire backlinks. Instead, the target market will help you to promote your brand thereby saving you a substantial amount of resources. Use your influencer title to also publish trade publications and white papers to enhance your credibility further.

Start Focusing on Ancillary Services and Products

Ancillary products and services are needed by the target customers to use your merchandise or services. Ask yourself, do the customers need to install a particular tool to benefit from your product? Do your products require other devices to function properly?

Identify these specific ancillary services and products and write content about them. Doing so will give you a whole new set of keyword phrases that are relevant to your brand. Since the companies that offer the ancillary products are not competing with you, they are most likely going to share and link to your articles thereby giving you more exposure online.




About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other

Social Media




Most viewed Articles

Other Similar Articles