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How to Create Engaging Social Media Content


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Social media is one of the most important outlets for any promotional campaign. It is vital to recognise the importance of social media so campaigns can garner the attention you are hoping for. These tips will ensure your campaign is a favourable one.

In any digital marketing campaign, social media has become key. As of now, there are 1.86 billion people that use Facebook each day. The key to tapping into this great market is to make sure you research your competitors and see what content they are posting that is getting the most attention. Start from there and work up your own method of engaging your audience across various social media platforms.

One of the most effective tools you can use on social media sites is videos. According to statistics, Facebook users watch over 100 million hours of video on the social media site every day. Videos are an excellent way to start a discussion and get people to share.

In addition to videos, images attract attention more than words. Most people who are on sites like Facebook want instant gratification and do not want to have to read through a dialogue. Put up an engaging photo that makes people smile, makes them laugh, or makes them talk and you will be amazed at how much attention it gets.

Everyone likes to win and competitions are an excellent way to engage an audience and keep them coming back for more. It is vital a company offers a good prize and a clean design to their contest promotional material.

One of the biggest mistakes companies make is letting their social media pages go stale. Just like dry, moldy bread, no one wants to be served old content. If you are not regularly engaging your audience with new and inviting content, you might as well give up your social media accounts because they are not going to be effective at helping you gain attention and brand your company.


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