Look at the sheer number of Singapore businesses running successful blogs, while leveraging content marketing for new businesses. One thing you’ll agree on is that the effort pays off.
While the world of blogging is already swarmed with all sorts of businesses, it’s easy to get intimidated when you think of taking a plunge into the game of content marketing.
The competition is stiff. The institution itself is already supporting thousands of web owners and followers, all experimenting with content marketing. It may therefore seem like the niche you’re planning to dive in has already been covered.
But the truth is – it’s never too late to start your own blog. Plus there’s plenty of room to accommodate almost every single web owner out there.
Why do You Need a Blog?
First, operating your business without a blog means that your SEO will plummet. Plus you’ll have absolutely zero content to share on social media for promotion.
A blog is even more crucial if you’re looking to establish yourself as an online authority. You want to gain online influence to generate leads and win customer’s trust, then dedicate a whole page to blogging. In other words, this is the page that proves your prowess or that you’re fully knowledgeable of what it is that you do.
Don’t let petty excuses hold you back from cashing in on the rife benefits of blogging. May be you’re convinced that you don’t have a knack for writing. But even with this there’s still plenty of ways on how to navigate all the hurdles you encounter along the way in your journey as a blogger.
What’s a Blog?
A blog is simply a shortened term for a ‘web log’. Started in the early 1990s, the whole concept of blogging was introduced as form of online journal where individuals published their stories and thoughts.
The posts made would then be shared with other online users.
While starting out, blogs were a lot personal and diary-like. Most of the posts people made were a lot like people’s minutiae made around their lives and the overheated rumination about the same.
It was until later on that people started taking a more abstract direction. And as we speak there all sorts of blogs covering all walks of life. We have people and organisation sharing invaluable analyses, criticism, instructions, and detailed observations in their area of operation.
Meaning, you have no excuse NOT to blog. As a matter of fact, it’s possible to come up with something to blog about every single day. Here’s some ideas on what you can blog about:
- How-to Posts
- List Based Posts
- Curated Collection Posts
- News jacking Posts
- Slide share Presentation Posts
Blogging is both easy and hard. Easy in the sense that so long as you have a better understanding on any given subject matter, you can always whip up something around it and pass it as a blog post. But it’s hard in the sense that you have to find a way to strike out from the rest of the bloggers you’re in competition with. And one way to do this is to focus on offering real value.
You have to start by heavily researching on what you intend to write about. Scour the internet and available tomes for every useful piece of information and may be test them before dishing them out to your readers.
How to Write a Killer Blog Post
Learn About your Target Audience
Before you even think about what to blog about, it’s important to take some time off and study about your target audience. Find out what they’re interested in. Find out about their pain points and which type of content resonates with them best.
It’s for this reason that you’re advised to consider creating buyers personas. Find out what you know about your buyers and their personas. It’s through the personas you create that you can come up with the topics to write about.
For instance, let’s assume the bulk of the readers you’re targeting are the millennials looking to take a jump into the world of business. While you’re allowed to supply them with almost any imaginable piece on information business ideas, you don’t need to provide them with an article on how to set up a social media account.
If anything, any millennial you know can walk their hands around social media with so much ease, unless otherwise. And while such information may benefits older people, odds are good the millennial you’re targeting is already running a social media account.
A much better approach would be to supply them with loads of information on how they can adjust their social media strategies for better engagement and more productivity. You’d also want to advise them to adjust their interaction and take a more professional approach with a special focus on networking and conversion.
It’s through this that the kind of content you post gets to stand out from the generic content already floating around.
Come Up with a Blog Domain Name and Register it
You need to come up with a domain name for your blog. An alternative would be to add it as a page to your website. Just open a new page and name it ‘blog’ and that’s it.
But for those without a website and are looking to venture into the world of blogging, then you have to start by coming up with an appropriate domain name for your blog.
Once you have the domain, the next thing would be to go ahead and pick a web host. But first, they’ll have to decide on which content management system to use.
The next thing you’ll be doing is registering the domain name you came up with. You’re also required to purchase some hosting space.
Your domain name is simply the name that exists between the two periods of your site’s URL. It’s what online visitors use to find your business. So it’s important that you make the domain name relevant to what it is that you do. The domain name should also be easy to remember and spell.
An alternative would be to create a blog as a subdomain. Just add the word blog at the beginning of your company site’s URL and that’s it. Something like blog.yourcompany.com. In which case, the subdomain is nothing but an extension of your website.
For hosting services, you have options aplenty. With some hosting providers charging as little as $3 per month, then running a successful self-hosted blog shouldn’t be that much of a costly undertaking.
Here’re a few web hosting services you can use in Singapore: i) Bluehost ii) Dreamhost iii) Namecheap iv) Hostgator v) GoDaddy to name a few.
Install Your Preferred Choice of CMS, followed by the theme You Wish to Use
Once you have a domain name for your blog, and you’ve purchased some hosting space, the next thing you do is install the CMS you settled for.
Next, go ahead and install your preferred choice of theme and customise it. Essentially, the theme you choose should match your brand and at the same time reflect the type of content you post.
For instance, if your plan is to blog about sustainability or the environment at large, then common sense dictates that you settle for a theme with a green coloured design.
If you’re planning to run the blog alongside your website, then find a way to match it up with the site. In other words, there should be uniformity with your site and all the accounts you create online. From your social media pages, to your site and the blog, everything must reflect a similar brand.
Here are a number of things to work on:
Your business needs a logo. Your logo is basically a symbolic representation of your brand or business. It’s what people look at and get a feel of what your business is involved with without digging in for more info.
About Us Page
You must already have an about us page describing your business. But even with this, you still need a mission statement describing what your blog is involved with.
Come Up with Your First Topic
The first topic you write about matters a great deal because it’s what defines what direction you’ll be taking with the rest of the content.
The topic should be a little bit generic and introductory in nature. A good example is, if you’re looking to start a web development agency in Singapore, then the first blog post you come up with should introduce your blog. It can be something general like the state of web development in Singapore and where you fit in as a web development agency in Singapore.
Whatever you decide on, it’s important that you reserve topics that are specific in nature for subsequent posts.
Also, try avoiding ‘how-to’ articles. Another approach would be telling a successful story concerning what you do. This allows you to showcase your capabilities and knowledge level to a point that your followers will start trusting you for info right away.
Here are more examples on the approach you can take for your first blog article:
Curated collection like ’10 web design ideas to emulate in Singapore in 2019.’
- News post: ‘A New Study Reveals that a Great Majority of Singapore Websites aren’t Optimized Good Enough for Search Engines.”
- List Based Post: ‘Five Tested Ways to Improve Your Website’.
- Slide Share Presentation: ‘Old Modelled Web Designs Ideas to Completely Ignore.’
Be Creative with the Title You Choose
Apply your creativity on the titles you come up with. You can do this by coming up with possible variations of the title before settling on one that works best for the post.
For instance, assuming you want to talk about ‘a general overview of web development in Singapore.’ By coming up with a working title, you’re going to have an easy time figuring out what to focus on when you finally get down to writing.’
Here’s an example of a working title based on the topic above ‘Do majority of sites in Singapore Meet Industry Standards?’ This title sound more appropriate and well thought-out. But that doesn’t necessarily make it the final title you’ll be focusing on. As you get to writing, and discover yourself taking an entirely different artistic twist while writing, you can always adjust the title to make it more relevant and attractive enough to your target audience.
You simply start with a topic, then work it to a working title before editing it again until you’re finally able to come up with the final title.
Write an Awe-inspiring Intro
The intro you write is what will be capturing your readers’ attention. It’s what entices them to want to read the rest of the article. So it’s important that you let your creative juice flow and make the intro as captivating as you possibly can.
The point is to try and get the reader interested enough to want to read past the first few paragraphs. You don’t want to lose their attention. Otherwise they’ll be bored and fall out after reading the first few sentences of your articles. Which goes to imply a higher bounce rate for your blog or website.
Making the introduction captivating shouldn’t be that much of a hassle. All you have to do is come up with a really nice story or joke. You can also be empathetic by trying to fit into the situation of your reader.
Another approach would be to try and come up with a general overview or statistical fact of the topic you’re trying to cover.
Any of this can be followed by describing the reason for writing that piece of article. Why do you think that topic is of utmost important to your readers?
You can even explain about the pain points it addresses and the possible reasons the reader should continue reading all the way to end. How is the article going to improve their life? What important aspect of life does the topic address and to what benefit?
Outline Your Content
Don’t jump to the writing bit of the article without first organizing your content. You certainly have lots of ideas as to what you’ll be writing about. But at the same time, you don’t want to overwhelm your readers with unnecessary information. You also don’t want the post to be too stilt and block-like for your readers to read it all through to the end without getting bored along the way.
There numerous ways as to how you can organize the post. For instance, you can begin by arranging the content you have into subsections, breaking them into lists and bullet points where applicable. Whatever you do, just make the article easy for the reader to read it to the end without losing interest along the line.
Write the Post
At this point you’re allowed to go ahead and write the article. Use the outline you wrote in the previous step to structure your content and belabor on the main points.
But what’s even more important is the editing bit, considering you don’t want you article to sound amateurish and unprofessional, shrouded in poor grammar and careless mistakes.
So you make an effort to edit the article. You start by reading it loud, polishing it through until you’re finally able to come up with a refined copy with little to no grammatical mistakes.
If possible, try running the article through a premium grammar checker such as grammarly. This should run the final polish on the article and help you correct the little mistakes that escaped your eye.
It’s a Wrap
With this information you’re now equipped and ready to get down to the blogging business. You have no excuse not to excel in the field like any successful blogger you have in mind, thanks to this simple step-by-step guide.
Got something to ask? Well, just contact MediaOne today with your query for a free SEO and blogging consultation.