Email marketing is an effective and powerful way to increase your audience and maintain your customer base. It allows you to remain in contact with the people who are most interested in what your business provides in products and services. In this way, you can implement highly targeted content that best plays to your audience interests and most effectively delivers a call to action. Email marketing provides consistent ROI and should be the cornerstone of your digital marketing strategy.
Setting up your Email Marketing Profile
Setting up a profile in an email marketing application is a relatively simple process. Many applications, such as Mailchimp, immediately ask you a series of questions upon signing up that will fill out most of your profile information. There is some information that you will want to have on hand when creating your profile, as this information is required in order to send mass email campaigns.
Here is some of the information that you need to have on hand, as well as some things to keep in mind when filling out your profile:
- Physical address. In order to comply with International Anti-SPAM laws, your business must provide a physical address. This address must be listed on each email marketing campaign to be in compliance. If your business is home based but you want to keep your home address private, it is necessary to acquire a post office box.
- Names and email addresses of contributors. if there are other members of your team or business who will be working on email campaigns, it will save you time by inputing their information and granting access when first creating an account.
- Sending email address. It is wise to have a dedicated email address from which your email marketing campaigns will be sent. This allows you to most effectively reply to email responses to your campaigns and helps to keep your personal email address private. Ideal sending email address will be hosted at your business’ domain (i.e. newsletter@mybusiness.com)
