Create a Trustworthy YouTube Channel for Your Business

How to Create Trustworthy YouTube Channel for Your Business

A recent report shows that more than 500 million hours of videos are watched on YouTube every day. This year, it is estimated that more video content is uploaded on the platform in 30 days than most major television networks have developed in 30 years. These statistics are proof that it is an ideal platform for marketing your products in Singapore.

Well, guest-posting, traditional blogging, and other text-based formats are great, but they have some limitations when compared to videos. Ideally, videos generate more engagement and spur interaction better than text.

To get the most results from YouTube, you need to have a trustable and credible profile. Here are the specific things that you need to do to improve your channel.

Invest in a Customised Banner for your Brand

Ideally, the banner should be related to your brand and should give the viewers an idea about your business. Companies whose YouTube profiles have professional and fully customized banners get more views and subscribers than their counterparts. The banner not only needs to look great but also capture the essence of your company.

About Section

The about section helps people who come across your profile an idea about the channel especially the first-time visitors who have never heard about you or don’t know what you do. Strive to succinctly and quickly say what the channel is about in a few sentences. This description has to be spot on if you are to succeed in getting subscribers and video views.

Create an “Explainer Video”

As mentioned earlier in this post, people respond better to video content than text. Most of the people who come across your profile may not be motivated enough to go to the “about” section. So, how do you explain yourself to this audience? An explainer video that provides a brief overview of the channel, the subject matter, theme, and goal will do the trick.

Make sure that this video looks and sound professional to spark interest, build initial trust, and grasp the attention of the viewer.

Record the Videos in HD

In the online video marketing realm, the presentation is everything. Low quality and grainy videos get minimal attention and views on YouTube. One of the guaranteed ways of giving your videos the muscle they require to rival the already established channels is by making sure that you record them in HD (high definition).

A recent study that analyzed 1.3 million videos posted on this platform and discovered that 68.2% of all the videos that appear on YouTube first page are in HD. This statistic means that quality is one of the ranking factors that are used to determine which videos are listed on the first page. If you expect the audience to take you seriously, make sure that the videos are in HD.

Ensure Your Videos Doesn’t Exceed 15 Minutes

One the most common questions that new YouTubers ask is the ideal length of videos. Some people prefer quick snippets while others opt for length videos. Research shows that the average length of videos that are listed on the first page is 14 minutes, 50 seconds.

However, this result does not mean that this is the ideal length for everyone. There are channels with short videos but still get thousands of views and new subscribers per day. Just make sure that your videos do not exceed 15 minutes. Also, focus on discussing the topic in-depth and building trust and a connection with your audience.

Upload Fresh Content Every Week

Treat your YouTube channel like your Facebook page. The more you post and respond to comments the higher the results you will get from it over time. Most experts agree that uploading at least one new video per week will ensure that you do not lose your connection with the audience. Subscribers will not hesitate to click the “Unsubscribe” button if they realize you are not providing fresh content.

Finally, apart from video quality, YouTube uses comments as a ranking signal. So, encourage viewers to leave a comment after watching the videos. The comments will not only boost the ranking of your videos but also provide ideas for the next videos as well as help you to know if the videos resonated with the audience needs and expectations. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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