What Is Content Marketing And What It Means For Singapore Digital Marketing

What Is Content Marketing And What It Means For Singapore Digital Marketing

It’s easy to assume that the most effective form of advertising is paying for ads. With just a few clicks and a fraction of your budget, you can accumulate a lot of traffic within a short period of time. However, not everyone who clicks your ad becomes an actual customer. This is why many marketers have turned to internet marketing. Unlike ads, this form of marketing helps you to target an audience that converts.

What Is Content Marketing?

Content marketing is a marketing strategy of providing content that is most relevant to a clearly defined audience. This is done with the goal of turning readers into customers. Content marketing usually comes in the form of infographics, books, videos, podcasts and etc.

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What Content Marketing Focuses On

Content marketing is based on value. In order to be effective at this form of subtle advertising, business owners must ask themselves, “What type of value can I provide to my readers? How can I help them?” When your content provides something useful to your audience, you ensure that they keep returning to your website for more information. If you want your content marketing to be effective, then you have to focus on providing value.

What Makes Content Marketing Different

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Sure, ads bring in a lot of traffic, but a lot of these visitors will view your product or service, leave and forget all about your business. With content marketing, you create a following. You see, it’s not enough to provide a quality service or product anymore. Customers are interested in companies who can offer helpful advice–something they can use to improve their lives. And when they identify a company that is able to do this consistently, they feel a sense of loyalty to the brand and they recognize it as a credible source.

How Does Content Marketing In the Singapore Context Work

Singapore is a small market. Therefore it is not as competitive as large markets like USA, UK and other First World countries. It is therefore easier to perform content marketing by using local terms and references – then being able to score high on search engine rankings. The way to do this is to engage a competent SEO services firm in Singapore in order to raise the Domain Authority of the website. Then research quality and meaningful keywords to weave articles around. Finally perform adequate page optimization to get these articles ranked.

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Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

May 01, 2017

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