Content Curation Basics For Singapore Digital Marketers

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Do you want to become an expert in content curation? You are in the right place. In this post, we will give you information on how to author and share outstanding content that the audience will comment on, like and share with others on social networks.

What Does Content Curation Mean?

It is including your voice and worth to a chosen set of content collected from various sources that focus on a particular topic. The material then gets published and shared with your audience.

6 Content Curation Benefits

  1. Remain Informed

Content curation and sharing keep your company active. Using your time searching, evaluating, and studying posts across the internet for your business assists you to discover more about your company.

  1. Expand Your Business

If you have anything worth mentioning, generated or curated, you have won the consumers’ attention. You attract more customers when you share content on a regular basis. You can use the material as a way to generate your email lists by requesting visitors to subscribe.

  1. Expand Your Network

People tend to help back when you help them. Content curation and sharing can assist you to form connections with industry influencers and leaders. Also, it sparks conversations between you and your social media audience.

  1. Reveal You Are Part of The Play

When you share reliable content frequently, it makes your followers notice that you are still in the game every time they come across your post. But don’t make your content all about you. Post less of your stuff and more of helpful content to the audience.

  1. It Is Simpler Than Developing Fresh Content

Curating content is crucial for a successful content marketing strategy. Making videos or creating blog posts is consumes much energy and time. It allows you to share quality content that has been developed for you to keep the conversation active.

  1. Be Known as A Professional

You develop your business impression through what you show to others. So, be certain of the way you want your audience to imagine your brand. Be it on Facebook, LinkedIn, Twitter, Instagram, and all others. Content curation is one element that you should consider if you want to become a professional in your industry.

What Is the Correct Way to Curate Content?

You will undoubtedly require to choose the topics to share with the audience and then search for articles that discuss those topics.

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Consider the following when determining the articles to share:

  • Who are the consumers?
  • Why is the content useful?
  • Is the source trusted?
  • Is the content unique?
  • Will it attract the attention of the reader?
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After doing that, you can now schedule the posts.

Here are some of the best content curation practices:

  • Understand your audience

Let’s say that you have come across an article that offers excellent tips on how to make your website mobile-friendly, and you like it very much. Before you schedule the post, ask yourself the above questions.

The article is about your consumers, not you. You will share the post because it is helpful to the users.

  • Share what matters only

You should share only the useful, interesting, and relevant content promptly.

  • Be consistent and personal

For instance, you can schedule ten posts every week per each social media platform. As you plan each article, consider creating an ad that summarises the major takeaway or key points to assist the audience in identifying with your post and associating it with your brand.

  • Market yourself

Sharing curated content is a chance to display your breadth. Other people will notice your efforts to become the best in your industry. Sharing created content is also crucial since it develops your brand trust.

  • Mix up your content

Most business owners make the mistake of posting too much of similar material. You should share content from diverse topics from your industry that can assist your audience to improve how they work every day. Focus on sharing clear and organised content that makes people excited and informed.

  • Give credit

Acknowledging the creator of your curated content is an excellent thing because it feels right for them. So, ensure that you tag the creator of any of the material that you share.

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  • Schedule your posts

Scheduling your posts ensures that your curations get seen over a regular time interval. You can use a social media calendar to prioritise your posts. Then utilise a tool like Hootsuite in Singapore to schedule the posts. However, avoid scheduling posts a long way off the posting date.

  • Use social listening

Social listening allows you to determine the strategies that are working, those that are not and those that require some changes.

Best 10 Software and Tools for Curating Content

For Professionals

  1. PublishThis

PublishThis collects content that is relevant and helpful for the consumers. It is an excellent way of saving the time needed for daily content curation. The tool can gather material from your partners, workers, freelancers as well as from you, combine it, and share it across various platforms like social media and email.

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Their plans start from free packages to $399 per month.

  1. Curata

This tool determines your areas of interest, finds related content and then shares it with your audience automatically. However, you should add your effort to finetune and review the sources. You should also repurpose the curated content across various online marketing platforms.

Their cost is mysterious, but you can contact them to get a quote.

For Intermediates

  1. Scoop it

The software allows you to gather and organise topics in a home page. Then you can publish the content to other digital content marketing platforms like blogs.

The cost begins from free to $67 per month.

  1. Feedly

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Feedly allows you to keep an eye on your favourite posts under one spot. The tool also allows you to track when your brand gets mentioned online as well as internal information. You can then share the information later.

The price starts from free to $18 each month.

  1. Hootsuite

This software allows you to handle all your social media networks from one unified platform. You can analyse, monitor, schedule, and share your content using social streams.

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Getting started is free.

  1. Instapaper

Instapaper is a content curation tool that allows you to save articles that you like on the internet for sharing later.

Signing up for an account is free for beginners.

  1. Newsletters

Probably you subscribe for blog posts and newsletters. You can set up your email to identify your incoming subscriptions. That creates a repository for sharing a great deal of helpful content.

This service is free.

  1. Pocket

This tool allows you to save stories, videos, and articles from any platform, app, page, and from any device. Pocket saves all your posts on a single platform.

Its price begins from free to $4.99 per month.

  1. Twitter Lists

Twitter lists can be utilised to share content and respond to the public regardless of their number. The listings will assist you to organise and group the followers so that you can attend to them in bits.

This service is free.

  1. Buzzsumo

Buzzsumo enables you to find the content that has the most shares on the internet for various topics within a specified period. It also provides you with the information that top industry influencers are sharing.

The cost ranges between $79 and $559 per month. The price reduces if you choose an annual subscription.

With this guide, you are now ready to search for content to share, schedule your posts, and monitor your success – all from a single dashboard.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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