How to Construct a Practical Website for your Business

Having a website is a necessity to doing business. Website for your Business is a combination of business card and advertisement, enabling prospective clients to instantly and easily learn about your business. Even with local businesses, consumers are 72% more likely to perform a search online for the products or services they’re looking for. But if you’re business doesn’t have a website, you will miss out on these consumers who are looking for the products and services you provide.


What Makes a Website Practical?

In constructing a website, it is important that your website be practical. What that fundamentally means is that your business website provides key information and is easy to navigate. Practical navigation is achieved through a clearly visible menu bar with succinctly titled pages that instantly tell you what information can be found on that page.


Minimum Pages your Website Must Have

How many pages your website has will depend on your specific business needs. However, there are four pages that your business website must have in order to be practical and of value to consumers.


  • Home. The home page of your website is the starting point of your website. It is usually the first page that visitors see. It should provide insight into what visitors can expect to find on your website but it should also spark their interest in your website and compel them to learn more about what your business has to offer.
  • Blog. Your blog is a way for you to regularly post content to share with consumers by promoting it through social media and your email marketing campaign. Suitable content for blog posts includes backstory and history of your business, how to best use your products, highlights on new products and services, and company news.
  • About. This page tells visitors about your business and exhibits your company values. It should clearly show your company’s personality and your commitment to your customers.
  • Contact. Listed on this page should be a variety of ways to contact your business. At minimum, there should be a contact form, email address, and phone number. If you have a physical location, your address, interactive map, and business hours are also useful to post.
ALSO READ  How to Accept Credit Card Payments as a Small Business in Singapore

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other

Social Media




Most viewed Articles

Other Similar Articles