Having a website is a necessity to doing business. Your business website is a combination of business card and advertisement, enabling prospective clients to instantly and easily learn about your business. Even with local businesses, consumers are 72% more likely to perform a search online for the products or services they’re looking for. But if you’re business doesn’t have a website, you will miss out on these consumers who are looking for the products and services you provide.
What Makes a Website Practical?
In constructing a website, it is important that your website be practical. What that fundamentally means is that your business website provides key information and is easy to navigate. Practical navigation is achieved through a clearly visible menu bar with succinctly titled pages that instantly tell you what information can be found on that page.
Minimum Pages your Website Must Have
How many pages your website has will depend on your specific business needs. However, there are four pages that your business website must have in order to be practical and of value to consumers.
- Home. The home page of your website is the starting point of your website. It is usually the first page that visitors see. It should provide insight into what visitors can expect to find on your website but it should also spark their interest in your website and compel them to learn more about what your business has to offer.
- Blog. Your blog is a way for you to regularly post content to share with consumers by promoting it through social media and your email marketing campaign. Suitable content for blog posts includes backstory and history of your business, how to best use your products, highlights on new products and services, and company news.
- About. This page tells visitors about your business and exhibits your company values. It should clearly show your company’s personality and your commitment to your customers.
- Contact. Listed on this page should be a variety of ways to contact your business. At minimum, there should be a contact form, email address, and phone number. If you have a physical location, your address, interactive map, and business hours are also useful to post.