What Should I Consider When Choosing a Content Management System (CMS)

 

Content Management Systems are software applications that manage digital content such as web content, blog posts, and emails. There is a variety of these systems, from open source CMS to in-house CMS, where creative web design tailors a CMS to suit the digital content needs of your business.

Choosing the right CMS boils down to the specific requirements of a business or site owner. Consider the following key features.

Functionality

Functionality is a question of what you need your website to do. The primary functions of a CMS software are editing, deleting, and organizing content. You need to evaluate some of the other features you need, such as multilingual support, SEO, newsletter sign up, social media sharing, and e-commerce among others.

A CMS that is limited in functionality is easy to use, and in some cases (such as a simple weight loss blog) such an application is adequate. But an e-commerce website needs a lot more features. Business owners need to consult a reputable web developer Singapore to discuss what they need in a CMS.

User Interface

CMS software id used by journalists, bloggers, and online marketers; these are people who have no coding language knowledge. They should be able to update content at any time without having to consult the IT guy. So, the CMS software should be more like a word processing tool so that anyone can use it. Updating, and adding content to a website should be an easy task.

Integration

In the case of a business website, some systems need to work in harmony. The CMS system should integrate with the CRM (Customer Relationship Management) system, the ECM (enterprise content management) systems, and the e-commerce website, for example. Such integration saves the time needed to compile, analyze, and share data relevant to business.

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Future

What are the future plans for your business? You should choose a CMS software that works for you in the present and will adequately satisfy your needs in the foreseeable future. Choose a CMS that allows the addition of more features. Open source CMS are your best bet here as their functionality is always improved (thanks to a community of dedicated developers). So, if you need to add a shopping cart, there will be a plugin available to cater that need.

CMS is an essential element in web design. For this reason, you need to hire the best web design Singapore, who will assist you in not only choosing the best CMS but also optimizing your content for search engines.

 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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