When conducting SEO, there are little or no limitations of theory and best approaches. The best runway is to undertake experimentations that eventually keep this business at growth. However, what we experience today as perfect practices, are the result of past encounters that includes failures and success – its the same thing with SEO.
Even with the fact that Google can reveal little information concerning a certain subject, they never reveal to us all content on how to improve our SEO from an average startup into becoming a standout corporation. Therefore, below are six examples of SEO experiments you can conduct to improve your ranking bearing in mind the latest Google algorithm.
Check whether Organic Search Click Through Rate Matters
Machine learning, which includes Google RankBrain has been changing the face of SEO ranking for some time. At present, Google uses RankBrain during their search something that has continued to raise questions daily. People tend to ask whether RankBrain affects ranking and if so how does it happen.
To answer the above questions, when you compute Click-Through-Rate against Organic Search Ranking in a graph, the top-ranked sites always have the largest CTRs. Similarly, this is what you observe from a machine-learning algorithm. It revolves around providing the best answers based on highest user engagements that mean fewer persons have to scroll down and click the lowest results. Ideally, organic search CTR matters a lot when it comes to improving Google.com ranking.
Check if Organic CTR is an Organic Search Ranking Factor
What we must ask ourselves is whether CTR and organic search ranking have any relationships in particular. People working with Google say that they use the click-through rate for ranking purposes. Ideally, this means they do, only that they do not use it as a direct signal. The question to ask is whether clicks possess an indirect outcome on Google search result.
Designing an experiment that tries to find out if CTR controls SEO ranking is the best towards answering the above question. However, the challenge that hampers such an experiment is separating CTR from ranking itself. The only way to do is to try to extract the natural relationship that is between CTR and rankings. The process revolves around taking the difference present between organic searches CTR observed less the expected CTR.
Typically you will find out that on average, pages that overcome the desirable standard organic CTR in any position are ranked among the top four. These are what we refer to as unicorns.
A page that overrides the desirable CTR for a set position with over 20% always appears the leading. Pages that underscore from the set organic search CTR scores positions that are above 6 in position. Based on all these rankings outcomes, you can easily deduce that CTR influences organic search ranking.
Can rewritten title boost CTR?
If you target to be rewarded by having the highest click-through rate, you need to consider the best way to raise your CTR. You might be having good content say in your website, but if your headline is not catchy, few people will click on it to try to read through. People using social media nowadays are worlds apart from those who first dabbled in social media ten years or so ago. However, they are all similarly attracted to appealing titles.
MediaOne is working internally and with client campaigns to move away from falsely heightened SEO titles. If for instance, your blog title is ‘Guerilla Marketing: 20+ Examples and Strategies to Stand Out’ and you opt to change to ‘20+ Jaw Dropping Tactics for Guerrilla Marketing’, you should receive increased human traffic who want to read your blog. After people visit your page and you had been ranked say position ten you may see the page raising to position three or two instantly. Remember the text content, links, images or any other thing in the write up is untouched, but the CTR ranking has increased. This tells you when numbers are used as the first characters in a blog to increase the number of people visiting your blog.
The above fact proves that you can improve your CTR by having an appealing title. So avoid uninspiring titles.
Check if Website Engagement Rates influence Organic Search Rankings
If you have a website, it is vital to have headlines that one can easily like. Ideally, the target is not for just people to like but also have a fruitful engagement.
The amount of time people stay on your website and what they do at the time matters a lot. Google uses the total time people stay on a website as well as ascertains the click-through rates (CTR). These metrics help Google to make assumptions as to whether users of a website feel that a web page is particularly useful for the search term or not.
When you obtain high CTRs for your website, you will get great conversion rates. This happens because once someone gets motivated fully to click on what you are offering, the motivation can make him or her either buy it or sign-up.
Therefore, high CTRs with good engagement rates, and conversion ranking results in more leads and sales.
Check if Engagement Metrics influence selection of Featured Snippets
Snippets, which are a feature of Google that appears in organic search results usually contain useful text, images, list, charts among others that Google feels provides the best answers the search query. Those ranked on top – so-called rank zero are featured snippets.
Websites ranked high by Google gets snippets frequently. Google features a snippet from across top ranked positions in the ranking. Snippets depend on websites position, and the higher your website is ranked, the more snippets you receive.
When pages on your website are clear, and on point, it forms a very big plus into getting high CTR. However, how long the page content does not help in raising the CTRs since any reader is tempted to get tired while reading through.
It is therefore important to note that clear engagement rates have a vital role in how featured snippets of Google are selected.
Check what is the relation between Organic Ranking and Social Shares
Maybe you have heard about the popular high relation between social shares and the organic search ranking that has lasted for almost five hours now. People assume those social shares are avenues for ranking signal though Google normally downplays these assumptions.
If you test the relationship that is present between organic ranking and social media using Facebook as an example, you will realize that Facebook post with the highest engagement rates previously had an organic search CTR that exceed expectations. This means if you have Facebook engagements that are 4x above-set standard, you will definitely have an organic search CTR that is also 4x higher than the set standard.
The reason for this phenomenon is driven by people’s emotions. How people are connected to the post and content, they make in social media makes them click those post now and then especially when they see the post in SERPs. This also applies for headlines that receive unusually high CTR.
The relation between unicorns, i.e., those posts with content that receive a drive of 10-100x human traffic and that with a low number of the click is incomparable. When a post has clear content, high social engagement rates, good heading, and subheading, it gets the highest CTR while the vice versa remains true.
So, it is true to say that high social engagement rates relate directly to high CTR. If your post is much engaging, it receives more clicks and shares where you end up receiving high CTR.
What all the above means
If you follow all the above experiments keenly, you will notice SEO is evolving positively to reward your pages and site depending on how people engage with your content. This is not something that happens only in Singapore but across the world social networks. Ideally what this means is that it is vital to optimize all engagements to increase access for all.
You can attract more visits to your website by having web headlines that drive them to click your content. Once they click, ensure they get a reward. Only reward by publishing more meaningful and memorable content that makes people always stay on your website to read your content and share with friends.