Sure, on-page optimisation is important, but if you’re relying solely on this method, then you’re not reaching your full potential. A successful SEO plan involves a significant amount of off-page SEO as well. This ensures that search engines like Bing, Google, and others know which sites trust you. So what is off-page SEO, why is it so important, what are its benefits and how can you conduct it? Let’s discuss these elements.
What is Off-Page SEO?
Off-page SEO is any method that can be used to improve your site’s position in the search engine results. This activities typically take place outside of your website. While many Singapore business owners associate off-page SEO with link building, there is much more to it. It requires a diverse amount of advertising strategies.
Why is Off-Page SEO important?
The prime goal of the search engines is to provide the user with the best results possible. And the best way to do this is to take into account your on-page and off-page SEO. Off-page SEO is a good indication of how much authority you have because it often signals that other people are talking about your brand. Search engines understand that high quality websites are more likely to have more links from other sites than those that are low quality. This includes social media likes, tweets, and pins.
What Are the Benefits?
There are several benefits to off-page SEO. First, if done correctly, you will see a noticeable increase in your rankings. Your website will likely be on the first page of most search engines which means an increase in traffic. Second, you will notice a change in PageRank. This is the metric that Google assigns to websites to denote their level of importance and relevance. Lastly, your brand will experience greater exposure. The higher you are in the rankings, the larger your audience and the greater your number of social mentions.
One of the most popular forms of off-page SEO is link building. Whenever an external link is pointed to your website, it acts as a vote. Let’s say that someone found one of your articles helpful so they posted a link to it from their own blog or website. This tells the search engines that the information is valuable. And this adds to your credibility. The more external links you have, the more “votes” you have. And the more votes you have, the higher you appear in the search results.
However, it’s important to note that link building is about more than quantity, it also requires quality. Google is more concerned about where your links are coming from. The more authoritative a website is, the more weight the search engine will give to that vote.
The best way to build links is to do it naturally, meaning allow website owners to link to posts they actually like. This requires your publishing excellent content. Another great way to build links is to guest post on relevant blogs.
Social media is a key part of off-page SEO. And that’s because social media can bring a considerable amount of dark traffic to your site. It’s also a great venue for forming connections and getting recognition.
Many SEO experts will advise their clients to spend time nurturing lasting relationships on these platforms. Reach to the top influencers in your brand. And follow up by meeting with them in person, at events and through online chats. These interactions can ensure that you are on their radar and they will be more likely to share your content. It also opens the door for future collaborations for your two sites.
There are several things to keep in mind when using social media for on-page SEO. First, you need to continuously monitor your account. Answer questions and respond to as many comments as possible. You should also strive to make a connection. Be human in your responses and interactions. Finally, you need to be proactive. Try to be a resource for your community.
Forums and Comments
If you want to laser target your audience, then it’s important that you know where they hang out. And for most industries, this means that you should take the time to visit forums and discussion boards. Want to get noticed by your desired audience and the influencers they follow? Go to industry-specific message boards and leave thoughtful comments. Participate in the discussions and provide helpful answers. The more value you provide, the more likely the audience there will take an interest in your profile and website.
Another great way to get your audience’s attention is to leave comments on related websites. Just as is the case with forums, you can always visit a popular blog related to your niche and leave a thoughtful comment. You can even comment on sites like Quora and Reddit. Not only can this strategy catch the eye of your audience, but also the site owner and influencer.
Video and Images
Off-page SEO also requires experimenting with different types of content. Instead of focusing on text, try incorporating video. Research shows that by 2019, videos will account for over 80% of the content that is shared online. Videos and images work well for off-page SEO because they can be a low-investment and offer a high return in the form of awareness and traffic. It’s also great for enhancing your reputation.
Try posting tutorials on Youtube. Recap your most recent events on Facebook Live. Share funny office moments on Snapchat. Create image albums on Flickr, Imgur, and other photo-sharing sites. Tweet videos of the most interesting parts of your day.
The best thing about using videos and images for your off-page is that they are an excellent way to show your personality and make your brand more human. This helps you to form a deeper connection with your audience. The more people see your videos, the more they learn about your brand.
Social bookmarking is nowhere as near as popular as they used to be. However, it can still be a great way to get more traffic to your site. The sites you use will largely depend on what niche you’re in. However, most industries can benefit from signing up to Stumbleupon, Reddit, Delicious, and Scoop.it.
While on-page SEO is a valuable part of connecting with your audience, off-page SEO is just as important. A successful SEO campaign requires the use of both methods. The techniques you use will depend on your niches, goals, and preferences. No matter what SEO agency you work with or tips and techniques you choose, make sure that it something that engages your audience. And most importantly, make sure that your website features a great design and quality content so that the audience that you attract won’t be disappointed when they are led to your page.