What Are Some Common Advertising Platforms

Are you searching for common examples of digital marketing? When searching for the best digital marketing agency to help you in online advertising, you need to know what your target audience is and what goals you want to achieve. That will enable you to choose the right channels. This post gives you 3 examples of online digital advertising platforms.

Facebook Advertising

One type of an online advertising platform is Facebook. It offers you the ability to target your audience depending on their interest, lifestyles and hobbies. It relies on users’ likes to know these preferences. It makes it easier for you to sell products such as electronics, shoes, clothing and Smartphone apps.

LinkedIn Advertising

LinkedIn Advertising provides your business with the opportunity to target audiences according to their job titles, companies, degrees and job functions. It’s a form of native advertising that can drive online sales for products and services, growing your Facebook following and promoting your local business.

Paid Search Advertising (Google)

Paid advertising allow you to target active users who are searching for goods or services. It enables you to find them by appearing higher in search engine results. The main benefit is that you are paying for the top search results, which increases the probability that they will buy from you, not your competitor.


The above informative article on the best online digital advertising platforms should make it easier for you to succeed in digital marketing. Check your business budget estimates and contact digital marketing agencies for the best results.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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