5 Interesting Commercial Facts About the Times Square Ball Drop

5 Interesting Commercial Facts About the Times Square Ball Drop

Welcome to our blog post on “5 Interesting Commercial Facts About the Times Square Ball Drop”.

As the clock strikes midnight on New Year’s Eve, people around the world tune in to watch the iconic Times Square Ball Drop, a tradition that has been celebrated for over a century.

While the event is widely known for its festive atmosphere and countdown to the new year, there are several fascinating commercial facts behind the scenes that have contributed to the event’s success.

In this post, we will delve into five interesting commercial facts about the Times Square Ball Drop, from the cost of the ball to the value of the sponsorship deals, and how they have contributed to making the event one of the most lucrative in the world.

So let’s dive in and explore the business behind the New Year’s Eve celebration in Times Square!

The arrival of a brand new year heralds the start of new beginnings and clean slates for everyone. It is time to say goodbye to the year that has passed and welcome the year that will start fresh.

Celebrations are held in various people’s honour during this period.

The festivities are spectacular and extravagant everywhere, but maybe nowhere more so than in the middle of New York City. At this location, the New Year is ushered in with the spectacular dropping of the ball in Times Square. That is a sight that must be seen to be believed. A site not to be missed.

Because of this, thousands of people travel to the city each year in the hopes of catching a peek of the performance and taking part in the biggest celebration that has ever taken place anywhere in the world. Everyone to bid farewell to the year that has passed and to welcome the year that is to come.

The Times Square Ball Drop from the POV of Advertising

The Times Square Ball Drop from the POV of Advertising | MediaOne Marketing Singapore

The largest New Year’s Eve party should be held in New York City, often known as the Big Apple. This city is the most appropriate setting for such an event.

The city has a population of around 9 million people, making it a melting pot of many cultures, ethnicities, and religious views. All communities co-exist in harmony.

The city’s colourful nature renders it so alive and brimming with vitality. It is only fitting that the Metropolis that Never sleeps would play host each year to an event that is well worth seeing.

The New York City Times Square ball drop is the icing on the cake for a flashy and fun-filled event that has been maintained for years and has now become a tradition that is etched in people’s imaginations.

The event takes place at the stroke of midnight on New Year’s Eve. Not only people living in New York, but people from all around the world.

These are 5  interesting advertising facts about the ball drop in Times Square.

Advertisers’ dreams come true in the middle of New York City’s Times Square.

The number of people that travel to work each day in what is known as the “advertising capital of the world” is unrivalled.

There is, however, nothing that can compare to the kind of visibility that brands received during the ball drop in Times Square.

Here are 5 interesting tidbits regarding the dropping of the ball in Times Square that advertisers should keep in mind:

The amount of individuals involved.

The large number of people who go to Times Square on a daily basis is one of the aspects that is one of the most notable aspects of New York City in general and Times Square in particular.

New York is known as a centre for finance. In addition to this, the majority of the world’s largest corporations have their headquarters in this area.

This indicates that individuals from every walk of life and all around the world can be found residing in the City. That is a perfect illustration of the “American Dream.”

In the same way that tenacity and toil are essential to realising the American Dream, so too is a firm grasp of the fundamentals of capitalism.

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Because of this, a major city junction known as Times Square functions as a giant hoarding for advertising any kind of goods or service imaginable.

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On a typical day, Times Square is visited by somewhere in the range of 300,000 to 460,000 individuals.

On December 31, the number of people who crowd the streets around Times Square to watch the ball drop could reach one million.

This does not even take into account the millions more people that are able to watch the event live all across the world thanks to widespread broadcasting. Any advertisement that is located close to where the ball will drop will, as a consequence, receive millions of views in a few seconds.

This degree of exposure has never been seen before and is only equivalent to huge events such as the Super Bowl, where advertisements during the halftime show can incur substantial expenses for each second that they are broadcast.

Are you having fun reading about the advertisements that were displayed in Times Square on New Year’s Eve?

You might also be interested in checking out some of our extra articles about advertising in Times Square, which includes the following:

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The 3  Simple Steps to Take When Purchasing a Billboard in Times Square

A custom that has been practised for many years.

The dropping of the ball in Times Square to mark the beginning of the New Year has become an iconic tradition.

That has become a long-standing custom at this point. The idea that one should “drop the ball” does not have a historical precedent. It is essential to go over some history in order to provide context for the significance of the tradition as well as its continued existence.

The custom of dropping a ball to indicate a specific date may be traced all the way back to the middle of the 19th century in England. Few people at the time had the financial means to purchase timepieces so they could tell the time.

The contemporary custom of dropping a ball at midnight in Times Square began in 1907 and has been observed annually ever since, with the exception of 1942 and 1943, in which there was no ball drop.

This particular aspect is not only interesting to consider, but it also highlights the significance of Times Square as a central location.

This is a position that Times Square has held for well over a century, and there is no indication that it will give up this position anytime soon. The vitality and historical relevance of Times Square have been preserved. As a result of this, it continues to be significant as a hub for advertising.

The expense associated with advertising

Putting up an advertisement for your company in Times Square is a significant business move. Given that the region plays host to a million travelers and visitors each year, doing so makes perfect sense from a marketing point of view.

This enables the highest possible visibility and is wonderful marketing in general. Times Square is home to an incredible number of billboards, and only the most successful and well-known companies can afford to have their advertisements shown there.

The annual price tag for a single hoarding might be anywhere from $1.1 million to $4 million. In addition, it is believed that the hoarding displays on the One Times Square building just bring in a total of $23 million in revenue throughout a single year.

Because of the fluctuating volume of foot traffic in the city throughout the year, the cost shifts according to the season. It just seems sense that the price of a hoarding would be at its greatest during the dropping of the ball in Times Square.

A hoarding exhibit in Times Square may give the impression of being unreasonably pricey and not being worth the money spent on it.

Although it costs more than any other hoarding ad in the world, there are other marketing channels that attract the same or less customers for a fraction of the price.

The halftime show during the Super Bowl is a good example.

It is possible to spend upwards of $3.8 million on a 30-second commercial advertisement. When compared to the level of visibility provided by a hoarding that stays in place for at least a few days, this option is far more expensive.

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Indeed, the thirty-second commercial is seen to a significantly larger audience than the previous one. Yet, due to the fact that it is only visible for a brief period of time, its influence may be diminished.

The Times Square Ball Drop is an event that brings in a lot of money.

The Times Square Ball Drop is an event that brings in a lot of money | MediaOne Marketing Singapore

Underneath all of the marketing, glitz, and luxury is the question of how much it will cost to organise and put on the show.

The major celebrations begin with the dropping of the ball in Times Square in New York City and the New Year’s Eve party. one that is quite pricey to boot.

According to the findings of the research conducted, the organisers spend close to $2.4 million per year to put on the spectacle.

A celebration that will only last a few hours should not cost that much money.

The celebrity guests offer entertainment in the form of scripted acts, as well as the installation of the ball and the lights; the total cost of all of these elements is significant.

The next morning, there is the laborious chore of cleaning up the location, which is made difficult by the fact that the streets are covered in trash, which includes everything from flowers to empty beer bottles.

Yet, contrary to the expense involved in acquiring the hoarding, the money will not be wasted. The organizers of the event make a total of $2.5 million from its proceeds.

This more than compensates for the expenses that were incurred. The dropping of the ball in Times Square is something that everyone can enjoy.

People are able to have fun while celebrating the start of the new year, and the organisers of the event are able to make a profit.

Advertising on billboards in Times Square has the potential to be quite imaginative.

When we think of billboard, we picture large, stationary signs that provide information about a company’s product or service. The billboards in Times Square do not operate in this manner at all.

Because of the high expense of a single advertisement, firms are motivated to go to great lengths to ensure that their displays are as imaginative and powerful as is humanly possible.

The cost of renting out exhibit space on a hoarding in Times Square is an expense that needs to be recovered.

In order to be seen among all of the flashing lights in Times Square, the companies that advertise there need to step up their game.

It is not uncommon to come across brands that utilise either interactive display or advertisements that are animated. Many companies promote their products by employing well-known celebrities in these roles.

Some people even use the room for an attention-grabbing display by hiring many screens and billboards and using them in conjunction with the space.

The screen at 1535 Broadway spans 125,000 square feet, making it both the largest and most expensive hoarding in Times Square. It is also the most visible to pedestrians passing by. Because of its enormous size, we can be certain that millions of people will view it.

Finally, the Time Has Come for the Bonus: Another Year, Another Ball Drop

During the years, the custom of dropping the ball in Times Square at midnight persisted, even in the wake of tragic events like the September 11 terrorist attacks or the global pandemic that rendered human interaction nearly impossible in the year 2020.

The dropping of the ball in Times Square, which has become an iconic event, is more than simply a spectacle or a show; it serves as a reminder that the difficult times will eventually be behind us.

It is a chance to put the hardships of the past in the rearview mirror and anticipate a fresh chapter.

Times Square is a symbol of the American Dream, and the dropping of the ball at midnight on New Year’s Eve marks the pinnacle of that dream.

People from various walks of life congregate and bond during this period. It embodies the very essence of New York City.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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