Statistics have found that viewers who watched ad videos on YouTube were 23 times more likely to subscribe to that brand’s channel or share the video. The significance of these figures for businesses in Singapore lies within the fact that YouTube has over 1.9 billion users logged in each month, with users spending more than 1 billion hours watching YouTube videos every day, which is practically more than Facebook videos and Netflix videos combined. These numbers mean one thing to those who are keen: marketing potential. With the number of users watching for all these hours, a good YouTube marketing strategy that includes SEO, great video content and proper advertising could propel your business from obscurity to worldwide popularity.
YouTube Marketing Options You Should Know
There are many routes that can be employed when marketing on YouTube, yet many business owners are not aware of the best way to optimise the popular social channel. Apart from the conventional marketing strategy of putting out a small picture-based ad, there are a number of interesting but underrated options available as well. For instance, you can choose to place an ad on live YouTube TV broadcasts, which will help you tap into their viewership. Alternatively, you can choose to purchase a sponsored link among the topics that are trending. You could also ask to advertise on a channel with a lot of subscribers as their show runs or buy the designated spot before a popular video starts. Regardless of how you choose to do your marketing, it is essential to learn how to apply SEO principles to YouTube videos if your marketing campaign is to be successful.
Use Keywords in Your Title
Because YouTube is predominantly a video-sharing site, most of the content uploaded will be in this format. What this means is that, unlike in writing web articles, there is less creative playroom to insert keywords. However, this does not mean that you can’t insert keywords at all: it simply means that you must learn how to creatively insert keywords in YouTube titles. One of the easiest ways to do this is to take advantage of the auto-complete feature on YouTube. This will give you a general idea of what people are searching so you can tailor your title accordingly. Closely related to this is to employ the use of keywords in the definition section of the video. As this is usually a bit larger to work with, you can insert more keywords than you use in the title so as to capture a diversity of interests.
Utilize YouTube Keyword Tools
There are a number of keyword tools that you can use to make your keyword search more effective. Different tools play different functions with some indicating how likely it is that your selected keyword will rank among the top 20. Other tools will help you find the right tags for videos as well as show you the ranking of a video, the views it has by the hour and the average watch time. Keyword software on the market are numerous, so it’s up to you to decide which ones best suit your preference in addition to offering the most features.
SEO marketing is important everywhere and is equally, if not more, important on YouTube. Employing SEO while sharing your content makes a world of a difference when it comes to boosting your Youtube video marketing strategy.