The colours in landing pages play a huge role on the conversion process of your generated leads. However, most businesses are oblivious to this fact and they keep wondering why their marketing campaigns are do not yield the intended results. The bottom line is that colours have a powerful effect on how your potential clientele. The colours in landing pages have been seen to influence decision-making abilities, elicit emotions, and they also affect the impression you give off.
Several online sources among them psychologists have indicated that colours have a profound effect on whether a project will be successful or not. Statistics show that the level of influence stands at 60%. According to research whose findings were published on Kiss Metrics, 92.6% of the respondents of the study said that the visual appeal of a landing page influenced their buying decision.
With that said, it is, therefore, necessary that when planning for an ecommerce website design in Singapore, use different colours to your advantage. In this article, we will look at the effect colours have and how to leverage them to build more effective landing pages. Read on to the end of the article for the aspects you need to consider when designing your landing pages for different types of clientele.
Tips for Using the Right Colours in Landing Pages
Choosing colours for your landing pages will be a tough ordeal, but we will help you identify the things you need to consider when designing your landing pages. However, the most important thing is to determine your target audience and learn how colour affects their purchasing decisions
Designing for Age
If your site caters to a specific age group, you ought to choose the colours in your landing pages very carefully. According to the Colour Assignment conducted by Joe Hallock the results of the study were as follows, children and youths prefer bright and warm colours since they associate them with high energy and positivity. The colours in your landing pages when you are targeting younger visitors include red, pink, yellow, and orange.
However, some colours were seen to elicit feelings of negativity and sadness such as purple, brown, and blue. For older and more mature people, there was a shift of preference where the study showed that they preferred cool shades. The adults showed more preference for blue as it gave them a sense of calmness.
The adults also indicated that black gave them a feeling of grief. They associated red with feelings of passion, alarm, or intensity. The study concluded that when designing for this specific segment of customers, the most powerful factors that come into play is the symbolism and colour psychology across different age groups.
Designing For Gender
Gender plays a significant role in virtually all industries, and different colours have an appeal to different genders. This makes it all the more important to consider the colours that will drive your targeted gender into making a purchase.
According to research, women find purple, brown, and green to be the most appealing and they will increase their chances of purchasing while grey, orange and brown are the least appealing and in most cases, they will leave your site without taking any action.
For men, on the other hand, they prefer black, blue, and green and they detest purple, orange, and brown. To make your landing page a success with the male users, consider these colour choices in your buttons, CTAs, and in the overall landing page design. The bottom line when designing for men is that they prefer bold colours with black added to them while women prefer softer colours with white added to them.
Designing For Emotion
In most times, you will find that your users are of different ages and your products or services appeal to both men and women. This will put you in a bit of fix when choosing the colours in landing pages. However, the best way out of this dilemma is to design the landing page with the aim of eliciting a specific emotion.
You can achieve this by combining a well-written copy, carefully selected graphic elements, colour, and smart design. According to 99 Designs, different colours elicit different emotions. Here is an overview of their research.
Red
This colour is associated with a multitude of emotions, right from anger, passion, love, and danger. It is a polarising colour, and it can increase the heartbeat rate as well as generate excitement. For some people, red has been shown to increase appetite.
Yellow
This colour is associated with laughter, sunshine, and hope. It will give gentle energy to your landing page, and it will make your site feel optimistic and cheerful. With that said, your web developer in Singapore ought to use it in moderation since it can irritate the eyes when used in excess leading to decreased conversions.
Orange
It is a colour often associated with happiness and vitality, and it expresses energy as well as drawing attention. Unlike red that elicits different emotions, orange is more inviting, and you will be able to grab the attention of your users. For these reasons, it is the perfect colour to use on your CTAs.
Blue
It is a calm colour, and most people, especially adults associate it with security and trust, it is the reasons why it is the most popular colour for brand logos. Psychologists suggest that the colour blue stimulates the body to release chemicals to the brain that soothes the viewer into a state of calmness and relaxation.
Since it is among the most favoured colours in the world, it is deemed as being more professional when compared to the other available colours. This is one of the main reasons why professional website company in Singapore prefer using it when creating sites.
Green
It is a colour associated with health, rebirth, wealth, life, and growth. Many companies prefer to add the colour green alongside colour blue to signify growth, possibility, and financial health.
Purple
The colour purple is associated with royalty, creativity, wealth, as well as nostalgia. Depending on the shade you choose, purple can be intriguing and soothing, and you will find it on sites that deal with romance and luxury items or services.
Conclusion
While these are only the primary colours, there are a million of ways that you can play around with colours to suit the age and gender demographic as well as eliciting the necessary emotions to push the customer into buying.
With the analysis of colour in landing pages, you can go ahead and build one that will result in your target audience. To ensure that you have the proper colour combination on your landing pages, conduct research via A/B testing. Use the feedback you get to make the necessary adjustments.
A simple change in colour can have a profound effect on your users and visitors and thus boost the success of your landing page. You can learn on how colour affects conversions as well as get insights on how to make the proper changes.
Save time and money by hiring our team of website developers in Singapore to optimise your landing pages with the best colours and content for your audience. We will work with to ensure that every goal is achieved and you get tangible results.
