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Are you finding it difficult to select a color scheme for a website? Selecting the color scheme for a website is often done impulsively by some business owners and web design teams. The choice is usually based on what looks cool to the owner; some even delegate the work to ‘someone with a good eye’ in the organization. This can be detrimental to the business as the color scheme for websites has severe implications on the buying decisions of clients.
According to research conducted, 85% of buyers base their decisions on the color while 93% say that the visual appearance of a new product will convince them to click on buy. Psychology backs this claim: it tells us that the first impression is critical. Luckily, a lot of research has been done on the impact of particular colors on individuals.
Therefore, you should choose the color scheme of your website should be a combination of colors that can have a significant impact on the business. There are certain things that you should keep in mind when selecting the color of your site. Note this is one of the factors that have a major impact on the success of the Singapore website design.
Some companies cater to a specific gender. If this describes your business, it is crucial to know that men and women love different colors.
For example, black will appeal to men as it communicates power and sophistication while pink will appeal to women as it conveys beauty and compassion.
It is vital to complement the color on your logo with the color scheme you choose for your site. A primary color on the logo could be complemented with a secondary color on the site.
A product can be associated with the colors used on it so much that whenever a client thinks about that particular product, the color comes to mind. This is commonly referred to as brand association.
The business owner can take advantage of this brand association by incorporating the colors on to his/her color scheme for the website.
Research done by Joe Hallock indicates that people will change their preferences for certain colors as they grow older. Businesses that rely on a specific age group thus cannot afford to make the mistake of choosing the wrong color.
These are the significant factors that influence a buyer’s decision to purchase a product. They all hinge on knowing information about specific colors to make an excellent choice for your site.
The following is the research carried out on various colors:
Green has been known to give users a calm and soothing feeling. The clients feel reassured they are in the right place because green represents health, nature, and wealth.
Having green on your site can also mean that you have embraced environmentally-friendly measures in your business. Adopting eco-friendly practices is becoming increasingly important in a world where concern for the environment is high.
The reason a communication giant such as Twitter uses blue is that it creates a sensation of trust and security. Blue also communicates credibility, reliability, and integrity.
As such, companies have adopted blue as their official site colour.
Yellow is often used to show optimism, youthfulness, and cheerfulness. It should be used to grab the attention of potential clients but should be used sparingly as it can sometimes lead the client’s attention elsewhere.
Inspiring clients to take actions once on your website is not always easy. Using red on your site will motivate clients to click on critical call-to-actions as red typically communicates urgency. This is the reason many companies use red in their clearance sales.
Black is used to indicate power, mystery, and sophistication. It is mostly used to advertise men’s products as these attributes appeal to them.
Black is also an excellent color for marketing luxury products.
This is a colour that shows goodness, cleanliness, and simplicity. It is typically used to create white space – the portion of a page that is left blank. White space increases readability on your site by breaking down paragraphs.
Orange is a bold color that brings the attention of the user to a call-to-action that you want them to click. The action can either be to buy or subscribe to something.
Pink is a colour mostly used to market women’s products as it communicates romance and sensitivity.
How to Combine the Colours to Create an Effective Colour Scheme
An effective colour scheme is where the primary colors – yellow, blue, and red – stand out. You can make these colours stand out by using them on the call-to-action to compel users to click on them.
The secondary colours, on the other hand, are used to complement the primary colors to enhance the user experience. Combining the colours with the help of a colour wheel is relatively easy. The colour wheel will help you to quickly establish the relationship between primary, secondary, and tertiary colours.
You can use the colour wheel to combine colors in a complementary, analogous, or triad manner. Complementary colours are colors opposite of each other on the color wheel. Colours are mixed in a complementary manner when you want something to stand out.
An analogous colour scheme is one that uses colors that are next to each other on the colour wheel. The analogous scheme is typically pleasing to the eye. However, the colours should be of the right contrast for the scheme to be effective.
The last type of scheme, the triad scheme, uses colours that are equally spaced out on the wheel. The similarly spaced out colors form an inverted triangle if you connect the dots on the colour wheel.
Lots of factors ought to be taken into consideration when designing a website in Singapore. These include site layout, architecture, CTAs, setting up a host, choosing the domain name, configuring back-ends, choosing a theme, and perfecting your value proposition’s wording. Often, website colour schemes ends up being an afterthought for many website designers.
Few web designers and site owners think about the right colour palette, leave alone trending colour schemes. They tend to believe that website colours are unimportant and do not have any impact on the ability of their sites to convert.
The colours that you choose when designing your website have a more significant impact on site visitors than you may know. Research indicates that people develop opinions towards websites within the first two minutes of exposure. 90% of these opinions are based on colour schemes used.
Choosing the right colours when designing your website can increase readability by nearly 40%. Similarly, it enhances learning by 78% and comprehension by 73%. Colours add a sense of professionalism and credibility to your site. According to HubSpot, more than 45% of Internet users consider the design of websites as the main factor for determining its credibility.
Contrary to what you might think, people prefer simple colour combinations. Often, only two or three colours are perceived as appealing. Therefore, sticking to one colour palette can play a crucial role to your site’s success and consequently, your business. With over 10 million colours, choosing a suitable colour palette can be overwhelming.
Trending Website Colour Schemes That You Can Count On To Revamp Your Site
Your website needs soft tones since they are appealing and classy. If you are building a fashion website, soft tones should be your go-to colours. These colour tones perfectly complement each other and can make your site stand out.
You should think of the soft tones that Creations Namale used on its website. A simple layout augments the site’s colour scheme. The addition of white space allows the page to breathe. Similarly, there’s minimal text. Instead of attempting to cramp many products on one page, the site lists one product at a time.
Only a few colours are used on the website, thus making it appealing. Had many colour tones been used when designing this website, its trend-setting yet straightforward look would be lost.
Off Whites, Simple Greys, and Pops of Red
Choosing pure grey, a pop of red and off white will ensure that your website has a simple yet elegant look. Keep in mind that you do not need busy colours on your site to achieve that much-desired appealing look. Simple website colour schemes are less distracting and also allow your visitors to focus on what is important to them.
Tareq Portfolio is one website that beautifully combines grey, white, and a splash of red. The site has a significant amount of text. Nonetheless, the colour palette used makes the text appear simple and easily readable. Instead of using a purely white colour scheme, the site designer chose off-white to combine with the red and grey colour palette.
Gradient Greens and Blues With White Text
Stripe is a popular payment platform for e-commerce companies. Being a tech brand, Stripe must stay up-to-date with the latest tech trends. Its commitment towards keeping up with trends is attested to by the trendy website colour scheme used.
Compared to how its website looked in 2013, Stripe has made lots of adjustments by incorporating the gradient colour technique to make the site appear more visually appealing. The website features tones of green, blue, and white. Just like Stripe did, you should consider adding colours gradient to your site to give it a modern and trendy look.
Classical Orange and Red Tones
Retro-style colour palettes made a comeback in 2018, a trend that is likely to persist throughout 2019. Dozens of notable brands are increasingly using classic colours that were popular in the 80s and 90s on their sites. They are also adding a twist of modernity to these colour schemes.
Spotify’s homepage is an excellent example of how you can roll back the years by adding tones of red and orange. The warm colours make website visitors feel nostalgic about the years gone by. Spotify similarly incorporated a trendy design that leverages gradient scales to blend the colours beautifully.
When choosing retro-style colour palettes or any other colour schemes, your target audience should guide your decision. Bear in mind the fact that your choice goes beyond merely picking bluish designs for me and pinkish designs for women. Therefore, choose a retro colour palette that suits your audience.
Bright Pink, Soft Pink, and Jet Black
Online retailer Cowboy distinguishes itself by selling electric bicycles via a site that features a modern design and pink colour palette. Traditionally, the words “pink” and “Cowboy” cannot get mentioned in the same line. Nonetheless, the sleek and trendy look of the website beautifully merges masculinity with pink colour.
On the retailer’s homepage, a soft pink tone is used in the background. It makes the charcoal black bike more outstanding and the centre of attention. Through the addition of brighter pink accents in some locations around the homepage, Cowboy ended up with a modern and trendy colour palette on its site.
Often, we assume that pink can only be used to attract females. Nevertheless, there’s nothing feminine about the Cowboy Bikes website since it perfectly appeals to both women and males. Therefore, the right colour schemes can help you subdue typical stereotypes relating to “male” and “female” colours.
Deep Green, Soft Yellow, and Grey
If you are looking to incorporate shades of deep green, soft yellow, and grey into your website, you should seek inspiration from QED Group’s site. The company has a unique business model and consequently, applied the same in selecting colour palettes for its website.
At first glance, the colour palette that QED Group used on its homepage looks busier than other trending colour schemes. Nonetheless, the company still managed to pull off its unique colour palette with the trendy design that it adopted.
Purple, green, and yellow tones can be difficult to read. To make the browsing experience more pleasant, QED Group incorporated dull and lighter tones in the background. Likewise, brighter contrasting colours were added to the middle outline.
A Light Touch of Earth Tone
The use of earth tones on the Konstantopoulos S.A. website makes sense because the company sells Greek olives. The company’s homepage has a simple layout and design, and also uses a visually appealing colour scheme that resonates with the product on sale. Olive green is the primary colour.
Nevertheless, the olive green colour is used sparingly throughout the homepage. This is done to give the site a modern look as well as a classic colour palette. Instead of saturating the entire homepage with olive green, Konstantopoulos S.A. website features tones of grey. As a result, the green logo and text seem to have a more prominent presence on the homepage.
Red Tones Balanced With Muted Colours
Looking back at all the above website colour schemes, you will notice that red rarely gets used. Red may be a dominant colour but it’s challenging to use on websites. To effectively use red on your site, only add splashes of it.
Red will look good on your website if it’s used lightly to add a pop of colour to key words in your text, for instance. Pairing red with more muted tones will also create rich contrast, which makes your website design appealing and your text readable.
Futuristic Pastels and Primaries
When choosing a suitable colour scheme for your site, it makes sense to follow the precedence of those who are experienced in this sphere rather than trying to reinvent the wheel. Anton & Irene website is an excellent place to start. This is a professional web design company whose site has a trendy and modern colour palette.
The most exciting thing about the website is the use of a futuristic colour scheme. Lots of colours feature on the homepage without making it appear messy or unappealing. Therefore, this is the direction that you should take if you intend to add an artistic spin to your site’s colour scheme.
Black All the Way
Of all the websites samples above, black doesn’t feature anywhere. Often, black is used for text rather than the primary or background colours. You can still use heavy blacks in abundance. In this regard, consider adopting different tones of black.
For inspiration on how you can successfully use different shades of black, check out JY BH’s homepage. The heavy gradient used on the homepage gives the website a mysterious yet alluring look.
Whether you have a pre-existing site that requires a facelift or you are designing one from scratch, you should be aware of trending website colour schemes.
Go an extra mile and hire professional website design team to select the right colour schemes to use on your website. We are best known for designing spectacular websites for businesses in Singapore. Call us today at +65 6789 9852.