Google AdWords has greatly advanced within a short span of time to emerge as one of the largest advertising platforms in the world. This makes it an incredibly powerful marketing tool for small businesses, especially those looking to gain visibility in the Search Engine Result Pages (SERPs) in the shortest time possible.
Even better, the network boasts a friendly learning curve, simple enough to be understood by virtually anyone that’s willing to give it a whirl. Not to mention that it only requires a palatable initial investment, with a guarantee for instant results if done right.
Understanding how the network works is a no-brainer. At the core we have a prospective customer searching for a product or service they’re interested in buying. In which case, the first place most of them are likely to turn to is Google search. They’ll simply enter their search query and wait for the search engine to work their magic and reach back with results and recommendations.
As a business owner looking to rake in massive profits, AdWords allow you to place your business at the forefront of the results presented, which goes to increase the amount of traffic you’re driving, and to ultimately increase the number of sales you’re able to make at the end of the day.
Pay Per Click (PPC)
Otherwise referred to as the PPC model, AdWords allow you to place bids on a set of keywords in a bid to target a specific market. That way, your link gets to show up at the top of the search results shown, thus instantly connecting you with prospective consumers with a stronger intend to purchase your product or service.
How AdWords Could Help Your Business
Get You Noticed
Building an online portal for your business is a wise move for a business owner that’s looking to grow their business and stretch out their profit margin. But one thing remains clear – it’s NOT enough.
And as we all know, organic traffic takes time to bring tangible results. But for AdWords, your site gets to secure a top slot almost instantly after you’re done setting your Ads up, so long as you outbid all your competitors.
Targeting a Specific Audience
AdWords make it easy for you to target a specific audience based on their location and demographic. This allows you to display your ad only to an audience with a strong intention to take action, thus lowering your marketing cost in addition to saving you from unnecessary waste.
Consumers don’t make a decision right away after visiting a site. There are times when they’ll simply visit a site, but fail to decide if going through with the decision to buy is the right move on their part.
But with retargeting, the ad is made to show up a couple of times on the sites the consumer will be visiting, thus pushing them to take action.
With Google ads, it’s possible to set retargets for the ads you post, thus increasing the possibility of getting a consumer to take action.
AdWords Agencies in Singapore
While it’s possible to set up your own AdWords, there comes a time when it’s more strategic to hire the services of a professional AdWords specialist. There are so many reason you’d want to do this, but key is the accuracy level involved in filtering out your target keywords, and which can goes a long way to cut on cost and ensure better results for your business.
The problem comes with selecting a viable AdWords management agency in a market filled with them. You want to be sure that the agency understands the business of setting up Ads and that they can guarantee impressive results at the end of it all.
This calls for the highest level of due diligence, which starts by understanding the things to look for in the agency you decide to work with.
Things to Look for While Choosing the Right AdWords Agency in Singapore.
It goes beyond Google certification
Getting Google certification is an important step in jumpstarting your career as a digital marketer, but it doesn’t necessarily make you a professional in the field of marketing. If anything, anyone can take the AdWords exams and get certified.
However, to attain the required level of expertise required to guarantee top results, you’ll be required to attain technical expertise in many areas, some of which may demand that you employ a rockstar staff with many talents and speciality in different fields.
So yes, start by making sure that the agency you choose is Google certified. But that’s just but the first stage of the vetting process that you’re required to employ.
Most agencies choose to make the services they offer private. But that doesn’t limit them from having a portfolio or a list of companies they have succeeded in getting them tangible results through AdWords.
It’s however important that you take every case study you’re offered by any agency with a flat of salt, considering most of these case studies are created by the agencies themselves.
Start by looking at the companies the SEM agency has successfully worked with in the past. Go ahead and ask about the experience they had while working with the agency. Did the agency manage to help them achieve their marketing goal at the end? If so, which step did they use to help them reach their growth goals?
Do this for at least three companies then use then feedback you get to corroborate case study you were issued by the agency before you can go ahead and make an informed decision on the agency to work with.
Do they have any Prior Experience Working a Company Similar to Yours?
Does the agency have any prior experience working with a company within the industry you’re in? If so, how well do they understand your market?
It’s NOT necessarily a must for the agency to have any prior experience working with a company that’s similar to yours, but other factors held constant, you might want to consider an agency that’s successfully managed to work with a company within your line of business – if NOT for anything else, then it’s for the experience they mustered during their working stint.
Listen to the Agency’s KPI’s
There’s a whole lot you can learn about an agency and the services they provide based on the Key Performance Indicators (KPI’s) they give.
Of course the KPI’s will vary, but more often than NOT, they’ll include the following:
Bad – when all the agency talks about are impressions, ad positions and clicks
Good – When the agency talks about conversion rates, cost per action and profits.
Best – when the agency focuses on real insights, digging in for measurable outcomes, based on individual needs and situations. They also try to come up with a customized plan on how they’ll be helping your business succeed instead of pulling in canned strategies and ideas.
It’s a Wrap
There’ll always be a risk factor whenever you decide to engage the services of a new company. What you’re required to do to stay safe is to follow every single one of the primers on the list, unless otherwise.
For more help regarding Google AdWords or how to go about with the vetting process, you’re hereby invited to contact MediaOne today for a free SEO or AdWords Consultation.