Choose the Right Agency for Your Web Design and Development Needs

Web design and development

The idea of having a custom made website that caters to your needs, whether for corporate or individual purposes is exciting. For that reason, it is of paramount importance that you select the right agency. Finding an agency that will align with your vision and even take it further by providing insights to achieve your goals is not easy, but it is possible. You probably will have to go through a few agencies before you find the right one but it is all worth it for a good job. Choosing the wrong agency in most cases is a result of settling for less which can be avoided by exercising a little more patience in order to find the right fit. Here are a few pointers on how to find the perfect agency for you web design work.

Outline your vision

It gets easier to choose an agency once you figure out the vision you have for your website in terms of the kind of information you would like to put out. At least know the demographic you are trying to reach. Depending on how creative you are, you could also have a design in mind of how you want the delivery of the information to be portrayed as. Even so the agency should also be in a position to advise on the best design and strategise to bring the vision to life. Once you find an agency that seems to be as invested in the vision as much as you are, then you are on the right path to creating your dream website.


Once you already have the vision outlined, you need to research and look for agencies that have a proven track record for delivering the type of genre website you require. Seek advice from people who have already walked the path you are getting ready to walk. It is always good to learn from other people’s experiences in order to avoid the same mistakes they made. Look at some of the websites you admire and take notes on what best you like about them. Research also includes looking at market prices for the design and development of a website in order to avoid being overcharged. After the research you can shortlist the agencies that you feel can best meet your needs.

Conduct In-depth interviews with potential agencies

The vision and research is done and now you are looking for the right fit for the job. Start by setting up meetings to interview all agencies you have shortlisted. Do not be shy to ask questions. Ask to see their company portfolio and how best they can create a website that will generate traffic. This is also a good opportunity for you to share your vision with them to see how best they are willing to help you achieve it. At the end of your interviewing process with all potential agencies, you will have an idea of who best could get the job done. Once you have established which agency it is, you need to negotiate and establish your terms so as to strike a balance.

Even as you do all this, remember to have realistic goals. Do not demand for luxury features when your budget does not match up. You must also realize that a good website will take time hence patience is a much needed virtue. Do not rush, take time and find the right fit. Think of a website more like a foundation where you will lay all the content you need to build your brand’s image. Concisely, a good website answers all questions that a potential customer or consumer would have.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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