Check Website Reputation: What Do I Do

Singapore brands can check their website reputations by finding out where their online audience spends their time.

If you own a Singapore business, then it’s a good idea to keep an ear out for what your target audience is saying about your brand. Not only can great reviews lead to more business, but it can also help you to make improvements as needed. However, finding the opinions of your audience can sometimes be a challenge. This is because in most cases if your customers have a bad experience, they are not likely to tell you. Rather, they are more likely to talk about their experience with friends and family. This thing tell you about the Website Reputation.

But the good news is that there are ways that you can eavesdrop on these conversations. You see, as technology increases people are becoming more and more social online. Instead of making phone calls to each other, they are conversing on social media platforms and in forums. And the great part about this is that it creates a prime opportunity for Singapore business owners to find out what their audience is thinking.

But the question still remains, where are people talking? Where can I find their comments? In this article, we’ll discuss how you can check your website’s reputation.

Review Aggregators

Review aggregator websites collect reviews of services and products. This system allows users to learn more about companies, the quality they deliver, and the customer service that they provide. In many cases, the system also gives the user the ability to offer a rating for each business. Ultimately, customers use this information to compare one company to the other and make an educated buying decision.

While review aggregators can be a great place for consumer research, it can also be a great place to do more research into the consumer. With every rating and comment, you can learn more about what customers think about your business. What services and products did they appreciate? Which did they have problems with? Was your customer service friendly? Should you implement more training for your staff? These are the questions that review aggregators can help you answer.

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There are several review aggregators online. However, some are definitely more popular than others. For instance, Yelp has gained quite a bit of popularity because it mimics a social media network. Users can leave reviews on the site and rate the company based on their experience. Reviewers can follow each other and the site even holds events. So sign your website up for an aggregator and find out what people are saying.


Internet forums are message boards used for the purpose of online discussions. These archived messages, unlike in chat, are often long and in-depth. In fact, forums are usually centered around a sole subject, topic, or industry. So most consumers visit forums when they are interested in having discussed that are well-informed.

Not only can consumers get information about their favourite industries on forums, but business owners can also find out what their customers are saying about their business. Is there a feature that you are not offering that other businesses are? Is your company considered to be on the cutting edge? Is the customer have technical issues with your products? There are the things that you should pay attention to when reading through forums.

The forums that you visit will depend on what niche or industry your Singapore business is in. For instance, if you own a tech company, then you may visit forums like CNET which discusses operating systems, software, electronic gadgets, and hardware. The key is to find a platform that has an active community and discussions that are up-to-date.

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Social Media

As mentioned earlier, people are becoming more and more active on their social media platforms. They want to remain up to date with the latest news, culture, and what is going on within their own social circles. In most cases, consumers will not hesitate to share their most recent experiences with companies. Unlike forums, sites like Twitter give people the ability to converse live and up to the minute.

Consumers can learn a lot about businesses based on what their friends and family are saying. And Singapore business owners can also learn a lot about what the audience thinks about them. Did the product work as claimed? Would they recommend it? What didn’t they like about the product? Have they tried your competitors and if so, how does your product measure up?

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Take a look around on all of your social media platforms. The best way to approach social media is to type your company’s name into the search bars of Twitter, Facebook, Instagram, Pinterest. This should show you the most recent comments and conversations with regard to your brand.

Website Comments

If you would like to know what people think about your brand, sometimes it’s a good idea to go straight to the source. And in this case, that would be the comments on your website. There are many consumers who will skip the review aggregators, forums, and social media sites and approach you directly. They want you to know how they feel–whether good or bad, so that you can either make changes or keep up the good work.

So take time to look around your site. Take a look at your blog comments. Do your customers have questions? Are they confused about your latest promotion? Would they buy more if you adjusted the pricing? The comments on your website can really give you an inside look at what your loyal customers are thinking.

Google Alerts

One of the most convenient ways to find out what people are saying about your business is to use digital marketing tools like Google alerts. In this way, you don’t have to go searching for their opinions. Instead, whenever someone mentions your company online, you will be alerted.

Google alerts is a free service which sends you an email every time someone mentions your company name, product name, or any other phrase that you decide that you would like to monitor. The system searched through sources that the regular Google search would, including blogs, forums, news sites, video sites, and much more. And the best part is that it works according to the schedule that you set up, so you never have to miss anything.

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Media Monitoring Sites

Another alternative to manually searching the internet for what your target audience thinks of your business is to make use of media monitoring websites. Sites like Mention have been around for quite some time and they perform tasks such as linking to social media accounts so that you will be able to reply to comments directly from the dashboard and generate task lists. There are several media monitoring tools that you can choose from. The one you select will depend on your business goals and what is the most convenient for you.


It’s important that you know what your audience thinks. It ensures that your community is active and that you will always know what changes you need to make to your operation. The key to always being aware of what people expect of your brand is to know where they are talking. By taking the time to survey review aggregator sites like Yelp, industry-specific forums, social media platforms like Twitter, the comments on your website and making use of Google Alerts and media monitoring tools, you can stay ahead of the game.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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