Link-building is an essential part of any successful SEO strategy. The quality and quantity of links to your website are major ranking factors for search engines like Google.
Therefore, it is crucial to work with a reputable link-building company that can help you build high-quality links to your website. But with so many link-building companies out there, how do you know which one to choose?
In this article, we will discuss the key characteristics that make a great link-building company. From their approach to link-building to their transparency and communication, we will explore what sets the best link-building companies apart.
1. A Proven Track Record
One of the most important characteristics of a great link-building company is a proven track record of success. Before you hire a company, make sure you do your research and check their portfolio of past work.
Look for examples of successful link-building campaigns they have executed for other clients in your industry. You want to work with a company that has a history of delivering results.
2. A Strategic Approach
Link-building is not just about getting as many links as possible. It is about getting high-quality links from relevant sources that will improve your search engine rankings and drive traffic to your website.
A great link-building company will have a strategic approach to link-building, taking into account your business goals, target audience, and the competitive landscape in your industry. They should be able to create a custom link-building strategy that is tailored to your specific needs.
3. White Hat Techniques
There are many shady link-building practices out there, such as buying links or using automated tools to generate links. These practices are not only unethical but can also get your website penalized by search engines.
A great link-building company will use only white hat techniques to build links, such as outreach to relevant websites, guest blogging, and creating high-quality content that naturally attracts links.
A great link-building company should be transparent about their approach to link-building and their pricing structure. They should be willing to provide you with detailed reports on the links they have built and the progress of your campaign.
They should also be clear about any potential risks or challenges associated with their link-building techniques. Transparency is key to building trust with your link-building partner and ensuring that you get the results you need.
Communication is essential in any business relationship, and link-building is no exception. A great link-building company should keep you informed about the progress of your campaign and be responsive to your questions and concerns.
They should also be proactive in providing you with suggestions and recommendations to improve your link-building strategy. Look for a company that values open communication and is committed to building a long-term relationship with you.
Link-building is not a one-size-fits-all solution.
Your link-building strategy may need to evolve over time as your business goals and competitive landscape change. A great link-building company will be flexible and adaptable, willing to adjust their approach to link-building as needed to ensure that you get the best results. They should also be willing to work with you to develop new ideas and strategies to improve your link-building efforts.
Link-building requires a deep understanding of SEO, content marketing, and digital marketing as a whole. A great link-building company should have a team of experts who are knowledgeable and experienced in these areas.
Look for a company that invests in ongoing training and development for their team to stay up-to-date with the latest trends and best practices in link-building. They should also be able to provide you with valuable insights and recommendations based on their expertise.
8. Quality Content
High-quality content is at the heart of any successful link-building campaign. A great link-building company should have a team of content creators who can produce engaging and shareable content that naturally attracts links. They should also be able to help you develop a content marketing strategy that aligns with your link-building goals.
9. ROI Focus
Link-building can be a significant investment, and it’s important to see a return on that investment. A great link-building company will be focused on delivering ROI for your business.
They should be able to provide you with clear metrics and data to demonstrate the impact of their link-building efforts on your website traffic, search engine rankings, and overall business goals.
10. Continuous Improvement
Finally, a great link-building company should be committed to continuous improvement. They should be constantly monitoring and analysing the results of your link-building campaign and looking for ways to improve it.
They should also be open to feedback and willing to make changes to their approach to ensure that you get the best results.
In conclusion, choosing the right link-building company is crucial to the success of your SEO strategy.
Look for a company with a proven track record of success, a strategic approach to link-building, and a commitment to using only white hat techniques. They should also be transparent, communicative, and flexible, with a team of experts who can produce high-quality content and deliver ROI for your business.
25 Frequent Q&A About a Great Link-Building Company
What is a link-building company?
A link-building company is a professional agency that helps businesses build high-quality backlinks to their websites. These backlinks are created by placing links to a website on high-authority websites, such as news sites, blogs, and industry publications.
Why is link-building important?
Link-building is important because it helps search engines identify the relevance and authority of a website. Backlinks from high-authority websites indicate that a website is a reliable and trustworthy source of information. This, in turn, improves search engine rankings and drives organic traffic to the website.
How does a link-building company work?
A link-building company works by identifying high-authority websites in a particular niche and creating content that links back to the target website. This content is typically in the form of guest posts, infographics, or other types of content that provide value to the target audience.
What are the benefits of using a link-building company?
The benefits of using a link-building company include improved search engine rankings, increased website traffic, and higher domain authority. Link-building also helps businesses establish themselves as thought leaders in their industry and build brand recognition.
What are the different types of link-building services?
The different types of link-building services include guest posting, broken link building, resource page link building, and infographic link building.
What is guest posting?
Guest posting is a link-building technique where an article or blog post is written for a third-party website, with a link back to the target website included in the content.
What is broken link building?
Broken link building is a link-building technique where broken links on high-authority websites are identified, and the website owner is contacted to replace the broken link with a link to the target website.
What is resource page link building?
Resource page link building is a link-building technique where a website is added to a resource page on a high-authority website, with a link back to the target website included.
What is infographic link building?
Infographic link building is a link-building technique where an infographic is created and shared on high-authority websites, with a link back to the target website included in the content.
What should I look for in a link-building company?
When choosing a link-building company, look for a company that has a proven track record of creating high-quality links and improving search engine rankings. The company should also be transparent about its link-building techniques and provide regular reports on the progress of the campaign.
How long does it take to see results from link-building?
It typically takes several weeks or months to see results from link-building. However, the exact timeline depends on the competition in the industry and the effectiveness of the link-building strategy.
Can link-building harm my website’s search engine rankings?
Yes, if link-building is done incorrectly, it can harm a website’s search engine rankings. This is why it’s important to work with a reputable link-building company that uses ethical and effective link-building techniques.
How much does link-building cost?
The cost of link-building services varies depending on the size of the project and the complexity of the link-building strategy. It’s important to work with a link-building company that provides transparent pricing
What is the difference between white hat and black hat link-building?
White hat link-building refers to ethical link-building practices that comply with search engine guidelines, while black hat link-building refers to unethical practices that violate search engine guidelines. Black hat link-building can result in penalties and damage to a website’s search engine rankings.
How does a link-building company measure success?
A link-building company measures success by tracking the number and quality of links created, improvements in search engine rankings, and increases in website traffic and domain authority.
Can I do link-building myself?
Yes, it’s possible to do link-building yourself, but it can be time-consuming and require a significant amount of expertise. Working with a link-building company can save time and ensure the use of effective link-building techniques.
Can link-building help my local SEO?
Yes, link-building can help local SEO by increasing local citations and improving the visibility of a business in local search results.
What is a link audit?
A link audit is an assessment of a website’s backlink profile, identifying any low-quality or harmful links that could be impacting search engine rankings.
Should I remove low-quality links from my website?
Yes, removing low-quality links from a website can help improve search engine rankings and avoid penalties for violating search engine guidelines.
How often should I update my link-building strategy?
A link-building strategy should be updated regularly to reflect changes in search engine algorithms and updates to search engine guidelines. A reputable link-building company should be proactive in adapting to these changes.
What is link velocity?
Link velocity refers to the rate at which a website acquires new backlinks. A sudden increase in link velocity can indicate spammy link-building practices and result in penalties from search engines.
What is domain authority?
Domain authority is a metric that measures the overall strength and authority of a website, based on factors such as the number and quality of backlinks.
Can link-building improve website conversions?
Yes, link-building can improve website conversions by driving targeted traffic to a website and increasing brand awareness and trust.
How does social media impact link-building?
Social media can impact link-building by providing a platform for sharing content and building relationships with influencers and other websites in a particular niche.
How do I choose the right link-building company for my business?
When choosing a link-building company, look for a company with experience in your industry, a proven track record of success, and a transparent and ethical approach to link-building. It’s also important to choose a company that provides clear communication and regular reporting on the progress of the campaign.
What is the difference between dofollow and nofollow links?
Dofollow links are links that pass authority from one website to another, while nofollow links do not pass authority. Nofollow links are often used to indicate that a link is sponsored or paid for.
Can link-building work for any industry or niche?
Yes, link-building can work for any industry or niche, but the strategy and approach may vary depending on the competition in the industry and the target audience.
What is anchor text?
Anchor text is the visible text that is used to link to a webpage. It can impact search engine rankings and should be chosen carefully to reflect the content of the linked webpage.
What is the difference between internal and external linking?
Internal linking refers to links that connect pages within the same website, while external linking refers to links that connect pages on different websites.
Can link-building improve website trust and credibility?
Yes, link-building can improve website trust and credibility by creating links on high-authority websites and establishing the website as a reliable source of information.
How important is content in link-building?
Content is essential in link-building because it provides value to the target audience and helps establish the website as a thought leader in the industry. High-quality content is also more likely to be shared and linked to by other websites.
How does link-building impact mobile search?
Link-building can impact mobile search by improving the visibility and search engine rankings of a website on mobile devices. Mobile optimization and mobile-friendly content are also important factors in mobile search.
What is a link-building outreach campaign?
A link-building outreach campaign is a targeted approach to building links, involving contacting influencers, bloggers, and other websites in a particular niche to request links or collaborations.
What are the risks of using automated link-building tools?
Automated link-building tools can result in low-quality and spammy links, violating search engine guidelines and resulting in penalties or damage to search engine rankings.
Can link-building improve website user experience?
Yes, link-building can improve website user experience by driving traffic to relevant and high-quality content on the website and improving website navigation and organization.
A great link-building company can help businesses improve their search engine rankings, increase website traffic, and establish themselves as thought leaders in their industry. When choosing a link-building company, look for a company with a proven track record of success and a transparent and ethical approach to link-building. By working with the right link-building company, businesses can achieve their SEO goals and drive organic traffic to their websites.
About the Author
Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.