What is Professional Certification?
With the advent of virtual learning, there are multiple classes you could undertake to earn a certification in a specific trade, skill or software program.
But beyond existing positions that demand certifications — pilots, emergency medical technicians and insurance agents, for example — do any of these make a real difference in a job application? HR professionals have affirmed that these do matter.
The consensus: Certifications could distinguish your application, but not all certifications matter equally. Here are some certifications that could work in applicants’ favor.
Vocationally Relevant Certifications
1. Human Resources Certifications (PHR, SPHR, SHRM)
While not a requirement, most recruiters concede that job seekers in the HR field can benefit greatly from professional certifications.
“If I’m hunting for an HR professional, I’ll want to be sure they have certification from SHRM,” says Laura Handrick, Senior Workplace and Careers Analyst at Fit Small Business.
“I am going to be more interested in seeing certifications (or formal degrees) related directly to their career progression (e.g., PHR, SPHR for Human Resources),” adds Dawn D. Boyer, CEO of D. Boyer Consulting.
2. Project Management Certifications (PMP)
“Anyone can claim to have the leadership and organizational skills of a Project Manager, but a certification in this field really adds value to a candidate’s resume,” says Ashley Riedesel, Technical Recruiter at OakTree Staffing & Training.
“Employers love to see this since employees with the PMP certification tend to have a more sophisticated approach to taking projects from inception through to completion across different methodologies,” adds Bryant Vargas, Director of Recruiting, Information Technology at Atlas Search.
3. Sales Certifications (Challenger Sales, Spin Selling, Sandler Training)
“Selling skills are often gained from experience, but candidates can stand out by including formal training or certification from a well-known sales philosophy on their resumes. A few examples: MEDDIC, Challenger Sales, Spin Selling, Sandler Training, etc.,” says Jordan Wan, Founder & CEO of CloserIQ.
“This shows the candidate has the discipline to back up their raw skills with learnings from sales experts to improve their selling ability.”
4. Help Desk/Desktop Analyst Certifications (A+, Network+)
A clarification: Recruiters say these certifications are not as impressive for more senior roles, but if you apply to entry-level positions, they could improve your chances.
“An A+ cert looks great for a lower-level position like help desk or desktop. It’s a really good starting point and will definitely help you find your footing in the IT industry,” says Chase Wagner, Technical Recruiter at OakTree Staffing & Training.
Recruiters may also like to see Network+ certifications, says Senior Technical Recruiter Kamron Cox, also of OakTree Staffing & Training. “These are easier to get but do look good for those types of roles,” Cox shares.
Professional Certification Provider |
PSB Academy |
Specialty | Professional Certificate in Human Capital: People are what matter most in organizations. Whichever course you choose, you earn some qualities of a good human resource partner. You need to complete these courses to earn certification: Compensation (2 days/15 hours) Managing Human Capital (2 days/15 hours) Talent Development (2 days/15 hours) Services: Human Resource Certification, compensation, human capital, talent development, organization development, benefits management |
Pricing | Request a quotation: contactus@psb-academy.edu.sg |
Website | https://sbm.psb-academy.edu.sg/hr-certification |
Address | 6 Raffles Blvd, Marina Square, Singapore 039594 |
Telephone | +65-6390 9000 |
Operating Hours | 7 am to 10.30 pm |
Professional Certification Provider |
Keystone Academic Solutions |
Specialty | Financial technologies continue to impact how companies do business and how people handle digital transactions. When you enrol in FinTech: Innovation and Transformation in Financial Services Program, you can explore how to create and extract value for your organization via the application of key financial technologies, like blockchain and AI. Services: Fintech Certification, Fintech technologies, blockchain, AI, Fintech methodology |
Pricing | Request a quotation: contact@keystoneacademic.com |
Website | https://www.keystoneacademic.com/ |
Address | Rolfsbuktveien 4D 1364 Fornebu, Norway |
Telephone | +47 23 22 72 50 |
Operating Hours | 9 am to 5 pm |
Professional Certification Provider |
Singapore Management University |
Specialty | Advanced Diploma in Strategic Procurement: Rapid changes in business practices, increased globalization, changing trade laws, new technologies and increased expectations by top management are forcing purchasing professionals to take a more proactive approach in the ways purchasing functions and responsibilities are being managed. The course develops skills for purchasing professionals. Services: Procurement, Specification Writing, Design Thinking, Bid Analysis, Procurement Negotiation |
Pricing | SGD12840.00* (as low as SGD1452.00* after maximum funding) |
Website | https://academy.smu.edu.sg/advanced-certificate-procurement-essentials-4936 |
Address | Singapore Management University, School of Accountancy Building 60 Stamford Road, Level 4, Singapore 178900 |
Telephone | +65 6828 9688 |
Operating Hours | 8.30 am to 5.45 pm |
Professional Certification Provider |
Institute of Technical Education |
Specialty | Productivity and Innovation: CoC in AI Fundamentals Using Nvidia Jetson Nano: The course equips learners with the knowledge and skills to acquire image data and use it to train, optimize, and deploy AI models for work applications using an affordable AI platform. Learners are also guided on standard Machine Learning.
Services: NVIDIA Jetson Nano, Machine Learning, image data, Jetson Nano, neural networks |
Pricing | $ 330.00 (Skills-future credit claimable) |
Website | https://www.myskillsfuture.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2021001856 |
Address | 2 Ang Mo Kio Drive Institute of Technical Education S(567720) |
Telephone | + 65 6776 2172 |
Operating Hours | 8.30 am to 6 pm |
Professional Certification Provider |
National University of Singapore |
Specialty | Professional Certificate in Digital Marketing: This Professional Certificate gives participants an in-depth study of the many facets of marketing in a digital context. They learn to develop innovative marketing strategies for the Asian market, through an understanding of consumers’ increasingly fragmented media consumption and information overload on the digital highway.
Services: Digital marketing, marketing strategy, digital optimization, analytic tools, quantitative tools |
Pricing | Request a quotation: bizcomms@nus.edu.sg |
Website | https://bschool.nus.edu.sg/ |
Address | Mochtar Riady Building, 15 Kent Ridge Drive Singapore, Singapore 119245 |
Telephone | +65-6316 3000 |
Operating Hours | 9 am to 10 pm |
Professional Certification Provider |
Institute of Banking and Finance Singapore |
Specialty | Financial Risk Manager (FRM®)Certification Training Program: This program helps to prepare professionals in the financial industry for the rigorous examinations of the FRM® certification program. This certification is globally recognized and is administered by the Global Association of Risk Professionals (GARP). GARP’s goal is to create risk awareness within organizations. Services: Risk management, risk awareness, banking, finance, investment |
Pricing | Request a quotation: rmisec@nus.edu.sg |
Website | https://rmi.nus.edu.sg/training/certification-programs.html |
Address | National University of Singapore 21 Heng Mui Keng Terrace I3 Building #04-03 Singapore 119613 |
Telephone |
(+65) 6516 3380
|
Operating Hours | 9 am to 10 pm |
Professional Certification Provider |
Institute of Human Resource Professionals |
Specialty | The 2-year IHRP Certified Associate (IHRP-CA) Program provides a structured development pathway for new and aspiring HR Professionals towards IHRP-CP professional certification. This dynamic program equips individuals with both HR knowledge and exposure to industry-leading practices. It also provides professionals, students with opportunities to learn and apply emerging HR Skills.
Services: HR policies, HR services, HR function, IHRP Certification, HR industry |
Pricing | Request a quotation: hello@ihrp.sg |
Website | http://www.ihrp.sg/ |
Address | Lifelong Learning Institute #05-02, 11 Eunos Road 8 Singapore, Singapore 408601 |
Telephone | +65-6883 5885 |
Operating Hours | 8 am to 10 pm |
Professional Certification Provider |
Singapore Institute of Purchasing and Materials Management |
Specialty | Executive Certificate in Warehouse Management: This Executive Certificate course equips students with the knowledge and practices of warehouse management in an organization. This specialized course comprises TWO modules: an online module on Effective Warehouse Practices (EWP) and a Skills Project on Warehouse Management. Key topics include warehouse practices, warehouse management.
Services: Managing Inventory, Warehouse Operations, Warehousing Techniques, Warehousing Trends, Dispatch |
Pricing | Request a quotation: info@sipmm.edu.sg |
Website | https://sipmm.edu.sg/courses/executive-certificate/executive-certificate-warehouse-management/ |
Address | 9 Jurong Town Hall Road, #02-28 Trade Association Hub, Singapore 609431 |
Telephone | +65 6817 1717 |
Operating Hours | 9.30 am to 7 pm |
Professional Certification Provider |
Singapore University of Social Sciences |
Specialty | LAZADA-SUSS Certificate in E-Commerce: Marketing: Understanding the foundations of marketing: why it matters for small business. Appreciation of brand management: how small online business can benefit. Understanding consumer behavior: the impact on small online business. Creating customer relationship: benefits for building customer loyalty. Data Mining for Decision Making. Association, Clustering.
Services: Predictive Modelling, Data Mining, Clustering, Association, Digital Branding |
Pricing | Request a quotation: student_recruitment@suss.edu.sg |
Website | https://www.suss.edu.sg/courses/types/certificate/lazada-suss-ecommerce-series |
Address | 463 Clementi Road Singapore 599494 |
Telephone | +65-6248 9215 |
Operating Hours | 8.30 am to 5.30 pm |
Professional Certification Provider |
Singapore Manufacturing Federation |
Specialty | Certification in Production and Inventory Management (CPIM): Provides a common platform for individuals to evaluate their knowledge of production and inventory management. APICS CPIM focuses primarily on manufacturing and provides an in-depth view of materials management, master scheduling, production planning, forecasting, and quality improvement within the confines of the operation. Services: Chain management, Resource planning, Scheduling, Operations, Resource management |
Pricing | Request a quotation: corpcomms@smfederation.org.sg |
Website | https://www.smfederation.org.sg/capability-capacity-development/professional-certification |
Address | 2985 Jalan Bukit Merah Singapore, Singapore 159457 |
Telephone | +65- 6826 3000 |
Operating Hours | 9 am to 6 pm |
Professional Certification Provider |
KAPLAN |
Specialty | Professional Certificate in Digital Analytics: This course is designed to equip students with practical skills in digital analytics best practices and the Google Analytics platform. These are popular skills in the job market today as employers seek talents who can contribute to data-driven strategies, drive best analytical practices, grow profitability. Services: Digital Marketing, Google Analytics, measurement strategies, derive actionable insights, Google Analytics certification |
Pricing | Request a quotation: benjamin.kang@kaplan.com |
Website | https://www.kaplan.com.sg/course/all/communication-and-media/professional-certificate-in-digital-analytics/?versionb=1 |
Address | 8 Wilkie Rd, #02-01 Wilkie Edge, Singapore 228095 |
Telephone | +65-67331877 |
Operating Hours | 9 am to 9 pm |
Professional Certification Provider |
Tertiary Courses |
Specialty | Wiley Certified Deep Learning Specialist Course: The Wiley Certified Deep Learning Specialist program will make you thoroughly conversant in creating Deep Learning algorithms. It will build your knowledge in neural networks from ground up. You will learn to code in Python and modern libraries like Tensorflow and Keras, practical application.
Services: Machine Learning Models, Validation Matrix, Lab: Regression, Logistic Regression, ROC Curve |
Pricing | Request a quotation: enquiry@tertiaryinfotech.com |
Website | https://www.tertiarycourses.com.sg/wsq-deep-learning-specialist-course.html |
Address | 170 Upper Bukit Timah Road #05-18, #05-19, #05-20, #05-21, #05-22, #05-23, #05-39 Bukit Timah Shopping Centre. Singapore 588179 |
Telephone | +65 96983731 |
Operating Hours | 10 am to 6 pm |
Professional Certification Provider |
COMAT |
Specialty | Project Management Professional Training: This five-day course is designed to effectively prepare aspiring project professionals to sit and pass the Project Management Institute’s (PMI)® Project Management Professional (PMP)® Exam to obtain PMP certification in Singapore. This course comprehensively covers PMI®’s Guide to the Project Management Body of Knowledge (PMBOK® Guide).
Services: Project Management, PMP certification, Project Management Body of Knowledge, PMP® Exam, PMBOK® Guide |
Pricing | Request a quotation: esv_comat_enquiry@stengg.com |
Website | https://www.comat.com.sg/ |
Address | 10 Anson Road #06-19/20 Singapore, Singapore 079903 |
Telephone | :+65- 6323 7911 |
Operating Hours | 8.30 am to 7 pm |
Professional Certification Provider |
NetAssist |
Specialty | Open Source Development: This course offers hands-on experience with Spring and its major features, including configuration, data access, web and REST applications, Spring Boot, Spring Security and using Spring Cloud to build a small microservices application. On completion, participants will have a foundation for creating enterprise-ready applications, Java Configuration, applications.
Services: Spring Security, Spring Transaction Management, Testing Spring applications, Spring Transaction Management, Spring Boot auto-configuration |
Pricing | Request a quotation: training@netassist.com.sg |
Website | https://www.netassist.com.sg/course/pvt-cs/ |
Address | 298 Tiong Bahru Road #08-05 Central Plaza Singapore 168730 |
Telephone | +65 6272 2662 |
Operating Hours | 8.30 am to 5.30 pm |
Professional Certification Provider |
Nanyang Technological University |
Specialty | The Nexusguard Certified Pentester course is not your traditional ethical hacking training program. Lessons range from in country laws and regulations showcasing the importance of VAPT (vulnerability assessment penetration testing) towards driving compliance. Build your own infosec team, strategically position VAPT as part of your Red Team initiatives, assess security. Services: Ethical hacking, vulnerability assessment, VAPT, Red Team, cyber drills |
Pricing | SGD 10700.00/ SGD 1210.00 with maximum funding |
Website | http://pace.ntu.edu.sg/LifelongLearning/PDP/Pages/CourseCategory.aspx?Category=IT%20&%20Information%20Studies |
Address | 50 Nanyang Avenue, Administration Building Singapore, Singapore 639798 |
Telephone | +65-67911744 |
Operating Hours | 8.30 am to 5.15 pm |
Professional Certification Provider |
Singapore Business Advisors and Consultants Council |
Specialty | Be certified as a Practicing Management Consultant (PMC) with Singapore Business Advisors and Consultants Council (SBACC). Your PMC status will be recognized and supported by government agencies including Enterprise Singapore, IPOS and WDA. SBACC is the only certification body recognized by Enterprise Singapore that offers you professional liability insurance coverage.
Services: Practicing Management Consultant, PMC Certification Scheme, management consulting industry, Professional Liability, Intellectual Property |
Pricing | Request a quotation:secretariat@pmccertification.sg |
Website | https://sbacc.org.sg/ |
Address | 2985 Jalan Bukit Merah, Education Wing, #01-1E, SMF Building, Singapore (159457) |
Telephone | +65 6826 0955 |
Operating Hours | 9 am to 6 pm |
Professional Certification Provider |
Nurture Pods |
Specialty | Professional Certification (School Shadow Support): Nurture Pods collaborates with London Teacher Training College (LTTC) to offer the world’s first professional certification in school shadow support for children with special needs in mainstream schools. Learn how to foster an inclusive school and classroom environment. Learn Characteristics of pupils with socio-emotional difficulties. Services: Autism Spectrum Disorder, Socio-Communication Disorder and Attention Deficit Hyperactivity Disorder, Special needs education, London Teacher Training College |
Pricing | Request a quotation: request@nurturepods.com |
Website | http://nurturepods.com/ |
Address | 8 Sinaran Drive, #05-15 Singapore, Singapore 307470 |
Telephone | +65-6352 5938 |
Operating Hours | 8 am to 6 pm |
Professional Certification Provider |
Singapore Media Academy |
Specialty | The Professional Certificate of Digital Marketing and Content Creation: Digital Marketing and content creation are necessary levers that marketers leverage on, together with analytics and insights. This certificate is designed to provide a rigorous and fast-paced overview on industry best practices and trends in digital marketing, content creation, assessed projects.
Services: Digital Marketing, content creation, analytics, industry best practices, trends, project-work |
Pricing | Request a quotation: marketing@mediaacademy.sg |
Website | http://www.MediaAcademy.sg/ |
Address | 1 Stars Avenue Singapore, Singapore 138507 |
Telephone | +65-6333 3888 |
Operating Hours | 9 am to 6 pm |
Professional Certification Provider |
Aventis Learning Group |
Specialty | Professional Certification in Google Analytics: This 100% hands-on course is designed to provide you with industry knowledge about powerful, current and underutilized features available in Google Analytics. You will learn how to optimize your website based on the analytics reports provided by Google Analytics. Learn to understand traffic on websites.
Services: Google Analytics, web analytics tool, digital traffic, industry knowledge, traffic movement |
Pricing | Request a quotation: training.aventis@gmail.com |
Website | https://aventislearning.com/ |
Address | 100 Orchard Rd, #04-100 Concorde Hotel, Singapore 238840 |
Telephone | +65-6720 3333 |
Operating Hours | 9 am to 10 pm |
Professional Certification Provider |
ODC Training |
Specialiy | People Change Management: The course provides the participants with the skillsets to facilitate innovation at the workplace, manage the implementation of change strategies and processes and monitor and evaluate the impact of change on team leaders. Through practical examples, role play, participants will be equipped with skillsets to facilitate innovation.
Services: People Change Management, Embrace change, facilitate innovation, Lead Team Leaders, Implement Change |
Pricing | Request a quotation: enquiries@odctraining.com.sg |
Website | http://www.odctraining.com.sg/ |
Address | 60 Albert Street, OG Albert Complex, #15-02 Singapore, Singapore 189969 |
Telephone | +65-6289 9166 |
Operating Hours | 11 am to 8.30 pm |
5. Network Certifications (CCNA, CCNP, CCIE)
If you apply to be a network engineer or administrator, Cisco offers certifications that could enhance your application.
“A good network engineer/admin typically would have a CCNA or CCNP, and for the heavy hitters, you’re looking at different levels within CCIE,” Cox says.
The CCIE in particular “is a series of the highest level of Cisco Certifications offered for Network Infrastructure Leaders who design, build and implement enterprise networking systems,” Vargas says.
“Candidates must first pass a written exam and then pass a hands-on lab exam.
When employers see that you’ve dedicated yourself to passing the written and lab portion of their CCIE it shows not only subject matter expertise, but also dedication and perseverance.”
Software Certifications
1. Salesforce
From sales to marketing to customer service and more, many departments in a corporate setting rely on customer relationship management (CRM) platforms, and Salesforce is one of the most popular choices.
“It’s like the Google of CRM systems… most everyone uses [it],” says Wes Lieser, Executive Recruiter & Practice Director of Demand Generation & Marketing Technology at Versique. “If someone is Salesforce.com certified, then I know they’re going to be well-versed in analytics.”
2. Hubspot’s Inbound Certification
Hubspot is primarily a tool for marketers, but it encompasses many different functions within that field — odds are, if you have a role within marketing, a Hubspot Inbound Certification can only help.
“There are only a select few certifications that actually move the needle forward when assessing a candidate.
The first is Hubspot’s Inbound Certification,” says Keith Johnstone, Marketing Manager at Peak Sales Recruiting.
“It provides a framework and methodology for basic inbound marketing strategies and tactics like SEO, blogging, email marketing and social media.”
3. Google Certifications (Publisher, Analytics, AdWords, etc.)
Google has a vast variety of products and services and nearly as many certifications.
Whether you are in digital marketing, data science, software engineering, there is likely a Google certification you can benefit from.
“We look for candidates that have the Google Publisher University certificates.
There is one for each of Google’s flagship supply-side products: DoubleClick Ad Exchange and DoubleClick for Publishers,” says Kean Graham, CEO of Monetize More.
“It’s rare to see candidates that have these certificates but when we do see them, we snap them up. We have found these candidates tend to be at a consistently higher level than the others.”
Johnstone looks for candidates with Google Analytics certifications under their belts.
“These courses allow students to learn everything about Google Analytics from how to analyze reports, set up goals, campaign tracking to data collection, processing and configuration and more complex analysis and marketing tools,” he says.
Rachel Lehn, Manager of Business Operations at Perfect Search Media, says her company “[looks] for current certifications in Google AdWords.
As an agency, almost all of our employees have those certifications,” she shares.
“If a candidate has current certifications, we know that they have at least a basic understanding of Google AdWords and Google Analytics, which are core platforms for our service offerings of paid search advertising and search engine optimization.”
Sample costs of Professional Certification in Singapore: Certified Associate (IHRP-CA)
Standard Fee Paper A – $35
Paper N – $200TOTAL – $235 Paper A – $50
Paper N – $200TOTAL – $250
Package Fee
(includes one re-assessment paper) $285/$300
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