Helped An Industrial Equipment Provider Go International

industrial equipment seo singapore

Supermec is an international complete integrated Engineering, Procurement, Construction and Maintenance (EPCM) services to the Oil & Gas (Onshore & Offshore), Petrochemical, Petroleum & Pharmaceutical industries.

MediaOne identified that Supermec lacked recognition and brand awareness in Singapore due to their low rankings on Google. Over 80% of Supermec’s keywords were not on the 1st page of Google, condemning its online presence to being virtually non-existent.

This lack of online presence greatly hindered Supermec’s goal of expanding into foreign markets since most of the connections are made online and trade events.

Furthermore, whatever traffic which petered in was not converting into leads and sales. They were desperate to find professional help after repeated unsuccessful attempts to DIY.

After a rigorous, multi-round pitching process involving some of the top digital agencies in Singapore, MediaOne was awarded the job as Supermec’s international digital consultant.

MediaOne ran Supermec’s campaign for 12-month period between Jan 2019 – Dec 2019.

During the pre-campaign phase, the team identified that Supermec lacked recognition and brand awareness in Singapore due to their low rankings on Google. Over 80% of Supermec’s keywords were ranking on page 2 and beyond. The ability to capture a sizable online presence greatly hindered Supermec’s goal of expanding into foreign markets since most of the connections are made online and trade events.

At MediaOne and Supermec’s on-boarding meeting in September 2018, it soon became very clear that Supermec needed guidance in formulating an effective digital marketing strategy. They were unsure of which channels would bring the most return-on-investment (ROI), where their customers were, and how their current customers found them.

MediaOne with its decade long experience in SEO, SEM, content strategy and social media management was able to pinpoint and execute strategies that had the greatest impact.

MediaOne was able to successfully:

  1. Identify the best channels for the most cost-effective and fastest return on investment (ROI)
  2. Hit and over-achieve targets spectacularly

And in the process helped Supermec become a significant player locally and Internationally in the multi-billion dollar marketplace.

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