Comat Training was revamping their website in Oct 2016 when they approached MediaOne for help. Competitors like NTUCLearningHub, Kaplan and BMC (another MediaOne client) were killing them at ranking for important keywords.
We found that their main issue was a badly structured website which was littered with broken links, minimally curated content and overall unappealing user interface (UI).
MediaOne spent a month auditing and consulting with Comat and after 6 weeks of painstakingly recommending overall and page-by-page optimisation they almost immediately ranked up 37 important keywords. Within 4 months they had more than 76 keywords on first page way ahead of their peers and competitors.