Can You Use Social Media Listening to Create Viral Online Marketing Content

social media listening

Silent listening is one of the most reliable cross-industry viral Online Marketing Content creation strategies. But what is silent listening and how do you apply it to the Singapore online marketing industry? Ideally, silent listening refers to tracking online informational trends. From the data gathered, you now have to determine what most affects your brand or the industry you operate in as well as how to beat your competition in addressing it. 

Social listening thus claims a spot as a formidable viral topic predicting tool. Nonetheless, if you seek to adopt this strategy in developing an online marketing content, you first need to familiarize yourself with several handy tools and skills. These include:


Within the digital marketing spheres, the virality a topic is gauged by the number of shares it receives on social media as well as backlinks by other websites and blogs. BuzzSumo thus helps identify the hottest topics and discussions relating to your brand by pointing out to the most widely shared content within your preferred timeframe. is particularly inclined towards digital marketing and e-commerce and thus a necessary tool for anyone in the marketing industry. Armed with a search phrase, often relating to your brand or industry, can help identify the top trending stories at different time intervals and in different locations. For every category of search topic, this tool provides you with a variety of related subtopics that you can use in narrowing your searches and increase your chances of creating viral content.

Google trends

What happens when you aren’t exactly sure of the search phrases for viral topics? You can always turn to Google Trends. Unlike the rest of the tools that require you to input a search phrase related to a particular brand or industry, you can always turn to Google trends that feed you real-time data on all the topics across the industry. You only have to keep scrolling down the dashboard until you come across trends relating to your brand or industry.

Analytical skills

It takes more than these tools to identify a topic with most potent to go viral. For instance, you often have to decide whether to use the monthly or weekly analytics in determining viral contents. You also need excellent analytical skills and in-depth knowledge of the Singapore online marketing when identifying content that appeals most to your site readers.

Bottom line

Social listening helps determine your readers and visitors pain points and addressing them accordingly. The different analytical tools, therefore, come in handy, as do your analytical skills in identifying a potentially viral online marketing content and crafting relating content. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other

Social Media




Most viewed Articles

Other Similar Articles