How Can I Use KPIs to Measure Website Performance

Just like other businesses, you have invested a substantial amount of time to Singapore’s best web development services. The team of web designers worked smart to design graphics, navigation, and layout of your site and even published top-notch content on the site. The next step that you need to take is monitoring the website performance on a regular basis.

Let us look at the main KPIs (key performance indicators) that you should be focusing on to know if your website is delivering the expected results.

Measuring Your Audience/Reach

You need to know the audience that you are able to reach using your site. It is possible to get this information by tracking the visitors and keeping a record of the figures. Google Analytics is one of the tools that you can use for this purpose. It will not only help you to know the number daily website visitors but also the bounce and exit rates.

Get to Know your Traffic Sources

Which platforms are responsible for the low or high traffic figures? If most of your traffic is coming from search engines and little from social media, you need to come up with ways of being more proactive on social media. Google Analytics will help you to know the specific traffic sources as well group the visitors based on their interest, demographics, and geography. All this information will help you to come up with ideal online marketing strategies in Singapore.

What is the Conversion Rate?

The conversion rate is calculated by evaluating the total number of visits versus the number of sales recorded. The rate can not only be based on the sales but also on the number of visitors who complete a particular desired action such as subscribe to a newsletter or download content.

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Finally, you need to measure your profits and return on investment (ROI). Having proper bookkeeping and accounting systems will help you do this accurately. Needless to say, if you are spending more money to get sales than receiving profits, you have a problem that needs to be addressed immediately to avoid financial challenges.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

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