How Can I Use Blogging To Beat the Competition in Singapore?

Blogging To Beat the Competition

Entrepreneurs have used different types of content marketing over the years to promote their businesses. From the printing press, the vast television broadcasts we have moved onto to the invention of digital marketing technologies. Blogging is one of the modern digital mediums that help your business to give more to your customers and get more significant benefits back in return. Today, Singapore is a ready market for any international or home-based company or entrepreneurs dealing with internet marketing. Blogging is an effective platform for Singapore business on a bid to generate maximum lead conversions in the highly competitive digital marketing. This article will give you some tips on how you can use blogging beat the competition in Singapore.

Blogging for Business Owners

This is a great place to start if  you are a business owner who is not well versed about blogging and its benefits. Research shows that about forty-three percent of business owners are not aware of blogging and do not actively involve in business blogging. If you are among these business owners, you are missing out a tremendous opportunity of having more customers and making more sales. This is proved by recent statistics showing that about fifty-five percent of people who use blogging as their inbound marketing strategy benefit from it. A blog is a written piece of compiled facts, ideas, thoughts, and expert opinions a business, company, industry or its audience. A blog is uploaded on the business website and can be accessed by any online user from the web — the newly established strategy of inbound marketing strategy consumers coming for information from the company rather than trying to create products awareness through outbound strategies. This is one of the benefits of blogging depending on how you do it.

Tips on How to Use Blogging Beat the Competition in Singapore

Recent statistics reveal shows that businesses that publish regular blogs receive eight times more traffic. More so, blogging helps achieve three times more lead conversions as compared to a business that does not have blogs. Use of blogs will help you cut your marketing expenditure by more than sixty percent.

  1. Show Your Expertise in Your Industry

Blog posts are one of the best ways to promote your Singapore business. Businesses can share their knowledge about the industry and other relevant interest areas with their customers. To be successful in beating the Singapore competition, you need to publish your business blog articles consistently. This way, you will establish your authority as the leader in the industry and subject matter expert. Mutual trust is mutually developed between you and online users as their source of trust. This way, the consumers will build confidence and trust in your business brand. The best strategy to use is starting by developing trust with your customers then later try and sell your products and services to your clients. Innovative businesses are developed from motives such as blogging that makes them remain the top of mind to customers.

  1. Create Value for Your Customers

Every business aims to see their customers happy which is proof the company is doing right. This is achieved by improving their shopping experience on your business website. Happy customers will tend to spend more on your products and services and will spread your business popularity to their friends.  They will give your five-star business ratings and excellent reviews.  Blogging is a good way of adding value to the overall customer experience. You want to provide a better customer experience than your Singapore competitors. Blogging provides the customers with free information about products and services before opting to purchase. You tend to hope that the free content information will lead them to make the right choice. The customers will be more loyal to your business the more they get free things from you. It is always a good tactic to educate first before selling.

  1. Search Engine Optimization (SEO)

Search engine optimization enables your business to feature above your competitors on search engine results. That is why it does more than literally ranking your business in the search engines. SEO is the best long-term strategy in ensuring that your business ranks higher in the search engine. Your website blog post should contain the keywords that are frequently searched by your target audience. Building in keywords that your customers search ensures that you publish relevant content. During search engine crawling, they will find multiple keywords in your blog content and rank your business higher on the search results page. It is the relevancy that makes the search engines to run your business higher on the search results page. A lot of off-page and on-page optimization happens. Online tools are leveraged to increase the visibility of a business that blogs regularly in their search results. You can start blogging about favorite topics featured on your competitors’ websites that appear higher on search engines. This is a great move in using blogging to your advantage.

  1. Collect Emails

Business owners can use blogging to ask their website visitors to subscribe to their blog posts through a collection of emails. The best way to maintain audience connectivity and encourage them to visit your website blogs regularly is the development of an email list. You should use blogging to try and promote your email list. You will then use the email lists to keep your blog upfront to online followers who signed into your email list.  You will keep the users in your marketing funnel by sending them your business communications and promotions through their emails. You have more chances to convert online users to customers by keeping in touch with them. In this way, more people get to access your blog and stay connected to you. Companies encourage their customers to sign up in their email list in exchange of getting consistent blog tips. Building an email list for interested customers gives future marketing touch points.

  1. Demand Generation

Demand generation uses a contact form to capture potential and interest prospects for a lead generation. The strategy involves the production of enough demand in the market to sell your products and services to the audience. Blogging is the best way for demand generation. Blog content acts as a channel for announcing new features, products and informing customers about your business brand. Additionally, blogging for demand generation informs customers about the solutions offered by their products and services. Keynote presentations are also effective in educating your followers about the new brand.  Through demand generation, you will develop and cultivate the customer’s interest in your business brand and products. This is essential in outdoing your market competitors.

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  1. Lead Conversions

Capturing a customer is the sole goal for businesses. This involves converting the online users to customers for your business. The three stages of obtaining a customer include the awareness stage, consideration stage, and decision stage. Blogging can be used to maximize the benefits of all the three stages. However, you should note that all the stages have an equal assertive role in customer conversion.  Product tips in a blog post help attract new online users in getting them interested in your products for lead conversion. You can start topics about ‘how to’ to educate customers who need a little push in giving more information about a product — customers who need social proof need testimonial content marketing to help them in decision stage before purchasing from you. These customer success stories may be the final sales tactic to convert your potential customer. Blogging is important in pushing your customers through the lead conversion process.

  1. Getting Exposure and Visibility

Entrepreneurs feel that their money is well invested in sales operation and management rather than advertising. However, you cannot create brand awareness without spending resources for promoting it.  Blogs are the answer to many investment queries among them exposure and visibility. Search engines will pick up your blogs if they have true value for your customers. Your website blogs provide an excellent way for brands to give new product and services details. The users will use the platform to get general information about your business. This is where they will revisit to get the information they are looking for.  With valuable blogs and articles that earn a story in publication, you will spend so little in promoting your product. Increase your brand visibility and beat the competition in Singapore.

  1. Build Your Network with Influencer Marketing

Working with influencers in content marketing is an appropriate method of benefiting business owners. You can offer products to influencers in exchange for your business products. The main idea is to establish a working corporation with an influencer that your target audience and customers admire and follow online. Influencer marketing is often overlooked by business owners as a bogging benefit. A simple blog review about your product by a leading influencer who have a hundred thousand followers can highly promote your business. This is as compared to your new, young and few followers that makes your blog difficult to get the exposure.  You can use influencers to write a blog about your company products and services which you will share on your social platforms and website in a bid to get a broad reach.

  1. Backlinks Generation

Inbound links are web pages links that link the customers back to your website. Getting quality backlinks for other sites for your post is the best source of search traffic to your blog posts.  Google gives a higher priority to link to blog posts and ranks them higher. Google views your site as strong by being recommended by other sites. The more the product is recommended by many people, the more people who will want to use it.   How do you get quality backlinks? The secret is writing great content that will move other bloggers. Other websites and bloggers might pick your blog articles if they are valuable in solving, the customer’s problems.  In this way, they will share the blogs on their platforms increasing the chances of getting quality backlinks for your posts.  The digital recommendations also known as backlinks will boost your website authority and also signal your site as top best to search engine algorithms.

  1. Feedback

Blogging is provides a great way for customers to leave comments about your business. Customers opinion on your business brand is essential in improving your company. More so, asking for feedback and reviews keeps your customers talking as the majority of the people like chatting about the products. You can direct your online visitors to the blog review page or tell them to leave the reviews and feedback on the comments.  You will get to easily learn what your customers like and what they don’t like. Good reviews serve as valuable content for those people not yet decided to purchase products from your business site. You will know the best ways to adjust your advertising and marketing strategy in accordance to the customer’s feedback and engagement in your blog posts.  Online users are quickly invited to leave opinions and feedback on a blog post.

  1. Staying Ahead of The Competition

Active blog website for a business raises the likelihood of visitors to make a purchase. Recent research revealed that about fifty-five percent of online users get encouraged to buy from a blog that consistently uploads interesting blogs.  Steady blogs create an expertise impression from their online users and also helps their customers to make decisions for your sales indirectly.  Blog posts will help you get a better market share over their competitors and keep you ahead of the competition in Singapore.

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The above blogging tactics will work effectively in helping your business beat the competition in Singapore.  Blogging is a marketing arsenal that will help you generate more traffic, create more trust in your website and increase your sales. Singapore has many digital marketing firms that provide blogging services for your business. They will help you find the blogging tactic that suits our business and target audience best. All that is left is taking the first step and establish your blog and content and start promoting your business. You will get new followers and readers who can serve as potential customers for your Singapore business.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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