If you want a career in SEO in Singapore is a great place to start it. With one of the highest mobile penetration rates worldwide, there are countless opportunities in this country. However, many entrepreneurs are unsure about where and how to start their career. More specifically, they don’t know if they are qualified for this type of job.
The truth is, you can get a job as an SEO in Singapore. The key is to know which skills can take you the furthest. In this article, we’ll discuss a few of the most important skills that you need in order to become an SEO.
If you want to master the art of SEO, then becoming great keyword research is the quickest way to do it. Not only can you use this skill to generate more traffic, but also more sales. The most important part of keyword research is capitalising on long tail keywords. They usually include more than 5 keywords and what makes them so effective is that they don’t have as much competition.
The best way to find long tail keywords is to use tools such as Long Tail Pro or SEMrush. These tools offer huge databases and will give you access to keywords that are very profitable and low in competition. Just make sure that the long tail keywords you choose have a monthly search volume that is below 2000. This will ensure that you rank on Google’s first page. Look for keywords that are informative and indicate commercial intent.
You can also learn how to spy on your competitors for their top performing keywords. Look into which keywords are helping them drive the most traffic to their site. Create engaging content around these phrases.
If you want to get as an SEO, then you need to be able to demonstrate your ability to quickly identify problems. The more quickly you are able to point out a website’s issues and implement solutions, the better your sales results will be. This process is what is referred to as a website audit.
The best way to audit a website is to use a tool such as My Site Auditor, Seoptimer, and SEO site checkup. These types of tools will make auditing easy and straightforward. Once you find the errors, which in many cases involves missing title tags, descriptions, and dead links, you need to resolve them. And in the best case scenario, you should see improvement within just a few weeks. This should result in an increase in the site’s search engine rankings.
SEO’s must be great at building backlinks. One key piece of advice is to build backlinks as naturally as possible. Natural backlinks offer the best search results. You need to be able to get backlinks from forums, websites, blogs, social media platforms and other outside sources.
You see, with each day, Google’s algorithm is getting smarter. So when earning backlinks, you need to focus on your target audience. What do they need and want? What type of content will serve them best? Here are a few ways to naturally attract quality backlinks:
Link to other bloggers in your industry
If you want to get more links, you need to be willing to give them. It’s essential that you link out to relevant blogs in your niche. You should also get in touch with them to let them know that you’ve linked to their content. If they find that your content is valuable and relevant, they will link to it. This method is also great for building strong relationships with those in your community.
Unfortunately, Singapore website owners who are new to blogging will often ignore interlinking. This is when you link one of your posts to another page or post on your website. The benefit of doing this is that the search crawlers will be able to deeply crawl your website and it will assign more weight to your inner pages.
There are several things that you should keep in mind when creating content for your site. First, you should make sure that your content is highly informative. This will ensure that users find it valuable. You should also make sure that the content is evergreen–meaning it is something that will always be relevant and has a very long shelf life. This means that it will get more shares and links because its relevance never expires.
Another great way to secure quality backlinks is to reach out to bloggers within your niche. Sometimes the simplest method is to simply ask other bloggers to link to your content. Let them know that you have just written a post that you think they will find valuable and helpful. If they find that it will be useful to their audience, then they will be happy to link to it.
Upload the post to every social platform you can and create videos about posts that are the most popular. And always link back to the original post as this will help with your overall search rankings.
One of the keys to getting a job as an SEO is to become skilled at on-page optimisation. This is simply a matter of making sure that your web pages are properly optimised. On-page optimisation will give you the ability to increase your rankings for certain keywords. Here are the most important parts of this type of SEO.
Page titles: The title of your page, or headline, is the number one way to get to the top of Google’s search results. So you need to the main keyword. Also, it works best if the keyword is placed at the beginning of the titles.
Meta description: This is the description that shows up in Google’s search results along with the page title. For better rankings, you should include your main keyword along with other relevant keywords in the meta description.
URL: When creating URLs, make sure that they are short and to the point. They should not be vague or long, because users need to be able to instantly identify them. You should also include your main keyword.
Image alt tags: Believe it or not, your images can actually help to get you more traffic. So when you add blog images to your site, you need to include your primary keywords in the alt tags. Always include images in your post as they can help to get your audience’s attention.
Keyword density: Many Singapore SEO experts will tell you that your keyword density needs to between 1 to 3%. So you should ideally use your main keyword at least once every 100 to 300 words. Don’t try to stuff too many keywords into the copy as you want to ensure that your content is of high quality and avoid being penalised by Google.
Meta tags: Ideally you should use 3 to 4 meta tags for every article. Using plugins such as Yoast WordPress SEO can help you to ensure that your page is full optimised.
Pay attention to Google’s algorithm updates
Google makes a whopping 500+ changed every year. Some of these changes are major while others are minor. However, all can have a big impact on a website’s ranking. Updates such as Hummingbird, Penguin, and Panda completely shook up the digital marketing community. So keep an eye on Google’s latest updates so that you can quickly respond. Sites like Moz keeps close tabs on what changes Google is making. So follow this and other similar blogs.
It’s not difficult to get a job as an SEO in Singapore. However, you must be willing to put in the time and effort that it takes to learn the most important skills. Sure, the learning curve may seem steep, but once you get the basics down, the sky’s the limit.