Building A Marketing Plan On NFTs: What You Need To Know

Building A Marketing Plan On NFTs_ What You Need To Know - MediaOne Marketing Singapore

The NFT marketing plan enables you to boost your income, as well as the number of people you can reach and the level of trust you develop with them.

In the same way that NFTs are proliferating rapidly, so are the marketing methods that promote them. It has not even reached its teenage years yet. As a direct consequence of this, novel concepts are warmly welcomed.

Participating in well-known platforms and becoming abreast of developing trends in marketing strategies are both essential.

If you jump on the rising trend of the metaverse early on and have a compelling idea, you will have a better chance of achieving the marketing goals that you have set for yourself.

Using our NFT marketing strategy guide, you will be able to stake your claim to a part of the available market share in this sector.

What Are NFTs?

Non-Fungible Tokens (NFTs) are a type of digital asset that represents ownership of a unique item or asset.

They are often used to represent ownership of digital art, collectibles, or other types of digital content.

NFTs are stored on a blockchain, which allows them to be bought, sold, and traded on various marketplaces.

One key characteristic of NFTs is that they are non-fungible, which means that they cannot be exchanged for other assets of equal value.

This is in contrast to traditional cryptocurrencies, such as Bitcoin, which are fungible and can be exchanged for other cryptocurrencies or fiat currencies of equal value.

NFTs are often bought and sold for their rarity or uniqueness and can be used to prove ownership and authenticity of digital assets.

They have gained popularity in recent years as a way to monetize and trade digital content, and have been used in a variety of contexts, including art, gaming, and even as a way to represent ownership of real-world assets.

How Do You Implement NFTS Into Your Digital Marketing Strategy?

How Do You Implement NFTS Into Your Digital Marketing Strategy? - MediaOne Marketing Singapore

To begin, engaging in high-quality digital marketing helps your organisation stand out in the increasingly competitive digital landscape.

And if you want to develop a strategy, you have to be abreast of current events and adapt to shifting circumstances.

The use of NFTs is relevant here.

It has just been released. It is very interesting. NFTs offer a wealth of chances for digital marketing, which is maybe their most crucial benefit.

Let’s have a look at how the marketing strategies utilised by NFTs might be of assistance to businesses in their efforts to engage in digital marketing.

Produce a one-of-a-kind branded experience.

In today’s world, consumers choose a particular brand over others in the market based on their previous interactions with that particular brand.

NFTs have the ability to aid you in developing an original experience by working in conjunction with other artists and content creators.

NFTs allow you to engage with your brand in a manner that is truly unique.

You’ll be more noticeable, memorable, and most importantly, intriguing to others as a result.

Grow the scope of your audience.

To begin, becoming a member of the NFT marketplaces provides you with the opportunity to reach new audiences.

There are many different communities out there, ranging from folks who love art and digital production to young and seasoned businesses.

People are excited to take part since it is not like anything else and has increasing value in the actual world.

If you make a greater number of NFTs, more people will notice you.

As a result of your participation in the NFT markets and the interactions that take place there, more people will become connected with you and your brand, which will enable you to increase the size of your customer base.

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Your chances of successfully concluding a deal will improve if you communicate with a larger pool of prospective purchasers.

Developing a sense of community.

Customers have a preference for brands that initiate the conversation with them.

Twitter is a platform that is often used by NFT owners because it provides the opportunity to develop dialogues and digital NFT communities for a brand through connecting with an audience on a medium that is enjoyed by that audience.

Moreover, the cultivation of genuine relationships is required in order for businesses to keep their devoted customers, which is the fundamental mechanism by which brands endure in renowned and highly competitive industries.

Create brand interest.

Create brand interest - MediaOne Marketing Singapore

Being a trailblazer in your chosen industry can help you get noticed by others.

People have a natural tendency to be pulled to living brands. By providing your online audience with experiences that are truly unique to you, they will begin to take an interest in your business.

Because of this, NFTs will lead to an increase in conversion rates and sales.

The marketing of non-fungible tokens is an exciting prospect because it is a developing business. It is highly likely that none of your other competitors are in attendance.

As a consequence of this, the visibility of a brand can be improved with even a modest amount of marketing effort directed toward social networks.

Combining digital marketing with network marketing.

Along with the rise in the popularity of NFTs came an increase in the importance of formulating an efficient marketing plan for NFTs.

With so many NFT markets available, companies can choose from a wide variety of NFT marketing strategies. It’s possible that the most effective strategy to reach your objectives is to team up with a competent NFT marketing agency.

Marketing based on influence.

People are more prone to put their faith in those who wield social influence than they are in businesses that advertise themselves.

Because of this, influencer marketing has seen a meteoric rise in popularity over the past several years.

As a consequence of this, making contact with an NFT influencer active in your industry might be beneficial.

If you proceed in this way with your NFT projects, you will increase the likelihood that they will attract the attention of the demographics you are trying to reach. No matter how well or how poorly you do it, it will pay off in a significant way.

For instance, the National Basketball Association (NBA) built a marketplace called Top Shot in which influencers worked together, and they earned 7 orders per minute.

Paid advertisements.

Even though we all favour organic traffic better, paid adverts are still doing rather well.

Even within the area of NFT, paid adverts would allow you to extend your reach to a greater number of people and maintain a more active online presence.

As a consequence of this, they constitute essential aspects of the marketing services offered by NFT.

You might use platforms that are already well-known, such as Facebook, Yahoo, or Google.

With effective management of social media and search engine optimization, you may have a visible and active presence online, which will in turn boost your visibility. Be sure that you are not frivolous with your spending of money.

Marketing through Telegram and Discord.

Developing a community is essential to laying the groundwork for marketing your NFT projects to an international audience.

For example, using Discord and Telegram to communicate with your audience can help you create stronger bonds with them.

The creation of NFT communities can be facilitated with the use of the real-time chat application known as Discord.

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It grants you the ability to set up servers or channels for conducting NFT conversations. In addition to that, you can market your NFT endeavors by using memes, GIFs, and other visuals.

Telegram is a messaging service that is hosted in the cloud, offers multimedia, and enables users to send and receive very large files. It is in everyone’s best interest to communicate with diverse subsets of the audience and provide assistance whenever possible.

Email marketing.

Email Marketing NFTs - MediaOne Marketing

Through email marketing, you are able to frequently maintain communication with prospective buyers, existing customers, sponsors, and the audience you are trying to reach.

Trust is established and brand credibility is increased when relevant users are sent newsletters, announcements, press releases, and other information.

First things first: identify your target demographic and the environments in which they spend the majority of their time.

After that, you need to acquire their email addresses in some way, whether it be through a campaign, a contest, or some other method. In the end, create content that is both useful and appealing, then send it out on a regular basis.

How Brands Use NFTs for Marketing?

There are a number of ways that brands can use Non-Fungible Tokens (NFTs) for marketing purposes.

Some potential ways that brands can use NFTs include:

  • Creating limited edition digital content or experiences: Brands can create exclusive NFTs that represent access to limited edition digital content or experiences. For example, a music artist could create an NFT that gives the holder access to a virtual concert or exclusive behind-the-scenes content.
  • Offering unique rewards or incentives: Brands can use NFTs as rewards or incentives for customers or fans. For example, a company could offer an NFT as a prize for a social media contest or as a reward for loyal customers.
  • Creating collectibles or merchandise: Brands can create NFTs that represent collectible items or merchandise, such as virtual trading cards or digital artwork. These NFTs can be bought and sold on various marketplaces and can be a source of revenue for the brand.
  • Building brand awareness: By creating and promoting NFTs, brands can raise awareness and generate buzz around their products or services. This can help to attract new customers and build brand loyalty among existing ones.

Overall, NFTs can be an effective marketing tool for brands looking to engage with their customers and create unique, exclusive experiences for them.

Will NFTs Still Be The Next Big Things In 2023

It is difficult to predict with certainty what the future will hold for Non-Fungible Tokens (NFTs).

However, it is possible that NFTs will continue to be a significant part of the digital asset landscape in 2023 and beyond.

One factor that may contribute to the continued popularity of NFTs is the increasing mainstream adoption of blockchain technology.

As more people become familiar with and comfortable using blockchain, the demand for NFTs and other digital assets is likely to increase.

Additionally, NFTs have already gained a significant following in certain communities, particularly in the art and collectibles markets.

It is possible that this trend will continue, with more and more people becoming interested in buying and selling NFTs as a way to represent ownership of unique digital assets.

Of course, it is also important to consider the potential risks and challenges that may affect the future of NFTs.

For example, the NFT market has experienced significant price volatility in the past, and there may be ongoing concerns about the security and reliability of NFT marketplaces. It is possible that these and other factors could impact the future of NFTs.

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Overall, it is difficult to predict with certainty what the future will hold for NFTs, but it is possible that they will continue to be an important part of the digital asset landscape in the coming years.

Benefits of Using NFTs in Digital Marketing

Benefits of Using NFTs in Digital Marketing - MediaOne Marketing Singapore

There are several potential benefits to using Non-Fungible Tokens (NFTs) in digital marketing:

  • Increased engagement: NFTs can be used to create unique and exclusive experiences for customers, which can help to increase engagement and build brand loyalty.
  • Greater monetization opportunities: NFTs can be used to monetize digital content and experiences, which can provide a new revenue stream for businesses.
  • Enhanced authenticity and ownership: NFTs can be used to represent ownership and authenticity of digital assets, which can help to build trust and credibility with customers.
  • Greater reach and exposure: NFTs can be traded and sold on various marketplaces, which can help to increase the reach and exposure of a brand.
  • Greater control over content: By using NFTs, businesses can have greater control over their digital content and can ensure that it is not used or distributed without permission.

How Did NFTs Create Value?

Non-Fungible Tokens (NFTs) can create value in a number of ways. One way that NFTs can create value is by representing ownership of unique or rare digital assets.

For example, an NFT that represents ownership of a digital artwork by a famous artist could be considered valuable because it is unique and cannot be exchanged for other assets of equal value.

Another way that NFTs can create value is by representing access to exclusive experiences or content. For example, an NFT that gives the holder access to a virtual concert or behind-the-scenes content could be considered valuable because it provides access to something that is not widely available.

NFTs can also create value through scarcity. If an NFT is part of a limited edition release, it may be considered more valuable because it is rare and in high demand.

The value of an NFT can be determined by a variety of factors, including its rarity, uniqueness, and the perceived value of the digital asset or experience it represents.


In conclusion, building a marketing plan around Non-Fungible Tokens (NFTs) can be an effective way for businesses to engage with customers, monetize digital assets, and build trust and credibility.

However, there are also a number of factors to consider when building a marketing plan around NFTs, including the potential risks and challenges that may affect the market.

To successfully build a marketing plan around NFTs, businesses should consider the following:

  • Identify the target audience: It is important to understand who the target audience is for the NFTs and what type of digital assets or experiences they may be interested in.
  • Determine the value proposition: It is important to clearly articulate the value that the NFTs offer to the target audience, whether it is access to exclusive content or ownership of a unique digital asset.
  • Consider the distribution and sales channels: Businesses should consider how they will distribute and sell the NFTs, whether it is through their own website or through third-party marketplaces.
  • Develop a promotional strategy: Businesses should consider how they will promote the NFTs to the target audience, including through social media, email marketing, and other channels.

Building a marketing plan around NFTs requires careful planning and consideration of the unique characteristics of these digital assets.

By understanding the target audience and the value proposition of the NFTs, businesses can effectively leverage NFTs as a marketing tool and create value for their customers.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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