How to Build a User-Friendly Website (Part 2)

 

In the previous article on how to create a user-friendly website, we discussed the importance of navigation, logo, and the specific places that the two should be placed. Today, we will take this discussion a notch higher and look at other aspects that make a website user-friendly.

Consider Adding Search Functionality

Most of the online customers do not want to scout the entire site looking for a particular product. Adding a search functionality that they can use to find the information or products that they are looking for will greatly help to improve the user experience. Ideally, the search bar should be placed in the top right section of the site.

Highlight the Navigation

You definitely do not want the visitors to get lost on the site. They should be able to know where they are as well as where they need to go without necessarily contacting the support team. One of the sure-fire ways of achieving this objective is by highlighting the navigation bar to show the specific pages a visitor is. Other features that you can use for this purpose include linked headings and cookie crumbs.

Last but not least, you can lend a helping hand to the visitors from one page to another by using call-to-action links. The CTA should have information about where the visitor needs to do to view the product or the specific action they should take to find what they are looking for. Some of the best CTAs that you can use include “Download Now” Click Here to Order,” and the list continues. Test the links to be sure that they are fully functional. Otherwise, broken links will lower the conversion rate and adversely affect the credibility of your brand.

 

 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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