How to Build User-Friendly Website (Part 1)


Competition to have the most user-friendly website went a notch higher the moment the number of mobile searches exceeded the desktop searches. Singapore is well known for having the highest smartphone penetration, and so when designing a business website, it is imperative to make sure that it can be accessed using any internet enabled mobile device.

Here is part one on how to build a user-friendly website.

Simplify the Navigation

When creating the sitemap, your primary goal should be to keep the navigation as simple and straightforward as possible. Make sure that each page is correctly named and the sub navigation is in line with the main navigation. In case you have a large site map, it is recommended to create a utility navigation that is strategically located at the top right section in most sites to avoid overcrowding the primary navigation bar.

Place the Logo at the Top Left Side

First, you need to invest in a logo that is related to the business to help the visitors relate and identify your company. Secondly, the logo should be placed at the top left side of the webpage for easier identification and visibility. More importantly, it should have a link to the homepage, that is, clients should be able to access the homepage by clicking on the logo no matter which page they are on the site.

Navigation Bar Should Be At the Left Side or Top Section

The navigation bar will enable the visitor to move around the site. Expert web developers in Singapore recommend placement of the navigation bar either at the top part or left side of the website. It also needs to be above the fold irrespective of the device used to access the site.

Needless to say, with a user-friendly site, there is absolutely no limit on the amount of organic traffic and sales that you can generate through the website. Conduct usability tests after completing the web development process in Singapore to identify any areas that may need to be tweaked.



About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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