Have you started implementing Instagram business marketing? If not, you are missing out on something big.
You can’t deny that Instagram is one of the most vital social channels used by businesses. It makes branding that relies on visual media, such as images and video possible.
If you look at the statistics, content with images gets 94% more views than plain texts.
And since Instagram is centred on storytelling, it can really engage the viewers, garner likes, get shares, and encourage followers to take action.
What’s more? One-third of the most-seen stories on Instagram are from businesses.
So if you are planning to build an online store or already have one, leverage on Instagram to take your business to the next level.
Here are tips for implementing effective Instagram marketing.
How to do effective marketing for your e-commerce store
1. Craft a great bio and include your store’s link in the bio
Your bio is like your business card, one of the most vital parts of your profile that will either attract new followers or make them retreat. Ensure that you make a first good impression to retain followers.
What does a good bio look like?
It has to concisely explain what your business is and what service you provide. Instagram allows only 150 characters to write your bio, but that doesn’t mean you can’t get creative.
Let your bio speak directly to your target audience while showing your brand’s personality and making a pitch. You can check out the Instagram bio of The Wing below to get an idea.
Also, Instagram allows users to share a clickable Instagram link in your bio. Leverage on it and share links to your website or specific website pages. You can change the link as many times as you want.
2. Write engaging captions
Instagram captions serve as a powerful tool to engage with your audience, encourage likes, comments, and even visits to your site. They can be funny, serious, or inspirational depending on your brand’s personality.
You can ask effective questions for better engagement or use emojis, call-to-action, and hashtags.
If you are using emojis, the rule is not to overdo them. While a few, carefully placed emojis can boost engagement, overdoing it will make you lose your message.
Your CTAs should be fun and easy to act upon. You can add something like “double tap if you agree” or ask a personal question to drive engagement.
Adding branded hashtags will ensure that people find your posts as they act like keywords. They can be tracked on Instagram through Instagram Analytics and other sentiment analysis tools. Hashtags can encourage interactions with your customers, as well.
To ensure that the first line of your Instagram caption is super-engaging, add the punchy, compelling element. It can be great if you can shorten the caption so that viewers can read it without having to click “more.”
However, this is not possible all the time. What you can do is load the important content or calls-to-action first. You can put the hashtags, @mentions, or other information in the end.
3. Use tools to plan and schedule content
As per studies, to get the most engagement, likes, and followers, you should publish at least one post per day on Instagram.
Though it sounds pretty easy, in the long run, this can become a taxing job. And on top of it, you have to consider the best time to post while coming up with hashtags, captions, and call-to-actions. As per a study, the best times to post are Friday, Saturday, and Sunday.
You can make use of Instagram scheduling tools, which can help you to directly publish to Instagram and save time. With the aid of such tools, you can plan your content ahead of time and publish it automatically.
4. Encourage user-generated content (UGC) by organizing contests and challenges
A great way to engage your followers and get user-generated content is to organize contests and challenges.
While you are at it, plan your objectives and goals ahead of the contest, decide on an entry method, use a branded hashtag, come up with a theme, decide how you will choose your winners, choose an appropriate award, create terms and conditions and promote your contest on blogs, social media, via email, and so on.
5. Post vertical video stories
Many brands are turning to video content since they are decidedly interactive and engaging.
But what kind of videos work best on Instagram?
In a study that tried to compare the effectiveness of vertical video and square video, it was found that vertical video drives more engagement.
As per Animoto reports, the use of vertical video saw 13% extra 3-second video views and 157% extra 50% total watch time views. Buffer reported 6% extra 3-second video views and 187% extra 50% total watch time views.
6. Collaborate with micro-influencers
Influencer marketing can make your brand accessible and relatable and help gain trust by showing social proof. As per a study, 70% of millennials are influenced by peer recommendations while making purchasing decisions.
You can collaborate with micro-influencers on Instagram who have 10,000 to 50,000 followers. Working with such influencers will boost engagement at a lower cost amongst niche communities.
While working with micro-influencers, you can also test a service or product, acquire valuable lessons from it, and better your content.
To build a strong micro-influencer strategy, you can take the help of tools that will allow you to find Instagram micro-influencers.
For instance, tools such as Influence.co can aid you in spotting and connecting with influencers as it can offer a vast influencer database across numerous niches. It has a filter feature to allow you to search by category, location, and follower count.
7. Get creative when highlighting products to get more engagement
You might as well just click a picture and post it, but getting creative will yield better results. Just look at how creatively TOMs highlight their product.
For best results, while taking photos, avoid the common error of taking a photo with full exposure and brightness. Also, turn off HDR and avoid using flash. Use filters sparingly as it can ruin the natural lighting. The trick is to experiment with different levels of filters to identify the ideal level.
So, these are the 7 tried and tested tips to build your e-commerce brand on Instagram. With the number of Instagram users growing at a rapid scale, you will be missing out on a lot if you don’t implement an Instagram marketing strategy in your business.
Don’t underestimate the power of a killer bio with a link to your store. Also, hashtags are very powerful when it comes to promoting your brand or a product and engaging with customers.
Make use of the tools available to plan and schedule your content as doing all the work manually can burn you out easily. Ensure that you are hosting contests occasionally and get creative with your images.
Unlike Facebook and Twitter, it is quite easy to gain followers on Instagram. Make the most out of it and move your business forward.
Lucy Manole is a creative content writer and strategist at Right Mix Marketing, an SEO-focused link building agency. She specializes in writing about digital marketing, technology, entrepreneurship and education. When she is not writing or editing, she spends time reading books, cooking and traveling. You can connect with her on Twitter and Linkedin.