How To Budget For A Digital Marketing Campaign In Singapore

How To Budget For A Digital Marketing Campaign In Singapore

There are so many digital marketing tools and platforms available for growing your business. The program platforms are offering equal chances to both big and small company brands to market their goods and services. Singapore is one of the top countries that has dramatically welcomed online business marketing developments. These features are of great significance in Singapore where there is increased competition in digital marketing over the past few years. Budget is the most critical factor in developing your business’s online advertising strategy. You need to know the average advertising cost before starting your online business marketing regardless of whether you have some money to spare or a bootstrap budget. This article goes through how much you need to conduct digital marketing in Singapore.

1. Average Advertising Cost for Google Ads

Google is the most famous search engine in the world. Google ads are hence the most prominent online advertising platform in the world. People will be able to search the world information including videos, web pages, images, and more. They will be able to find exactly what you need on the internet through the various special features on google. Running your business advertisement campaign on Google gives you a chance to display your brand on a search engine and Google maps. The customers searching for businesses related to yours get to see your business brand among them.

Google Ads

Google ads are useful for small businesses in driving more website traffic, more foot visits to physical locations of the stores, and getting more phone calls. The best thing about Google ads is that any budget can be used to develop an effective google ads campaign. Businesses use google ads for maximization of their online advertisement budget and to feature on the search engine results page (SERP). SERP takes the role of page listing in response to the keyword query.

Google Ads Pricing Model

Google ads have two options of campaign models you can launch. This includes display and search networks. Search network campaign ads are triggered by proactive search questions inputted by the users who are looking for products and services-related ads. Search network ads use a pay-per-click model (PPC) in which you will pay for each time an online user clicks on your ad to visit your landing pages. The users will be served with the relevant ads which appear just above the results. Display network uses relevant page content which is specifically targeted by advertisers. The users are not explicitly looking for ads. They have an interest in visiting pages that are related to the inputted keywords. Display ads are found on display networks all over the internet appearing as banners. This audience may be fit for your business brand.

There are three mains google ads pricing options;

  • CPC Pricing. This option is perfect for campaign advertisements that are targeted to drive traffic. You will pay when users click on your advertisement ad.
  • CPM Pricing. Also known as cost-per-thousand impressions, CPM is based on paying after one thousand views. This is perfect for ad campaigns aimed at brand awareness.
  • CPA Pricing. Cost-per-acquisition is based on paying after the results of your ad to lead conversion. This is the best pricing policy for driving your business sales.

Google PPC Ads

Pay per click operates on the principle of charging a small fee every time an online user clicks on your ads. Pay-per-click ensures you get instant exposure that leads to traffic and higher sales. This program provides all the platforms anytime and anywhere. Pay-per-click marketing is the perfect business choice and ensures your business has the maximum reach out without overspending. In Singapore, most of the forefront visited sites have advertising platforms that they take advantage of. These platforms get them on the front line ahead of their potential competitors everywhere they go online. The pay-per-click platform packages are all-inclusive and give you maximum exposure. In simple terms, pay per click makes sure you are found on the forefront before others through search engines’ organic results hence increasing your leads generation.

PPC Ads Pricing Model

The Google PPC ads are displayed on search engines, and you pay on a pay per click. The google ads auction process determines which ads are shown when an online user performs a keyword search. This auction will the CPC rate and order of ads on the Google search engine. Your quality score on a scale of 1 to 10 and maximum bid both determine the position of your PPC. The higher your ad rank on the SERP, the higher your quality score and the lower your cost per click. The average cost for google ads is approximately $1.00 and $2.00 per click. Your average cost per month will be about $10000 per month.

You will be able to start the advertisement on any budget depending on how much experience on the platform you are. A higher than average cost per click will be experienced in a more competitive industry in your business location.

Average Advertisement Cost for Google Display Network

Google display network (GDN) ads tend to have lower click-through rates as compared to Google search engine ads. Despite that, the Google display network has many remarketing and appealing targeting opportunities you can use to grow your business. The more click-through rates you get, the higher the investment return for the spent amount in ads. The average cost on the display network per click is about $0.58. The cost may vary depending on the competitiveness of your industry. The business industries with a higher cost per click include employment services industries with $1.66 per click and the real estate industry with about $ 0.88 CPC rate.

2. Average Facebook Ads Advertising Cost

Facebook has the most substantial online media time consumption. This is one of the most famous social utilities globally. More than 1.2 billion people are Facebook users now. Facebook enables people to upload pictures, connect with friends, and share videos and links. The chat features include public and private chats that are featured through messages. The majority of Singaporeans spend their online time on Facebook platforms. It is hence vital for you to invest in Facebook marketing as your target audience is more likely to be available on them. Facebook advertisement is effective and affordable to help reach your brand’s targeted goals. The platform provides a variety of ads depending on your online advertising goals. You will be able to reach your targeted audiences based on their behaviors, interests, and demographic information. Many Singapore businesses depend on Facebook ads in driving website traffic, reaching new audiences, and improving lead conversions.

Facebook Ad Pricing Model

Facebook ad pricing model involves setting aside weekly and monthly ad campaign budgets. The ads are automatically paused when the budget is exhausted. Facebook ads provide control over budget allocation and the amount spent on getting the user to take particular actions including downloading your business app all signing up for your email listings. The best advantage of using Facebook ads is that you can get the most from your ad spend. And you have more control over your budget ads. Facebook advertising in Singapore could be of great help in helping you with your Facebook ads as the platform is a bit confusing as compared to Google search ads and PPC models.

Average Advertising Cost for Facebook Ads

Currently, the average cost for Facebook ads per click is about $1.72, and the average cost per impression (CPM) is about $7.19. However, the cost will depend on location, niche, and industry factors. Most of the business spend an average of $1.00 per fan which varies depending on apps download, brand recognition, and website visits. Despite the low average advertising costs across many industries, it has some expensive industries such as insurance, finance, home improvements, and customer services. If you want to reach your audience while still generating investment returns, Facebook ads are the way to go. You will be able to launch your campaigns at a general low-cost ad budget.

3. Average Advertising Costs for Instagram Ads Cost

Instagram is one of the powerful and emerging digital tools. It is providing a funny and simple creative way to capture, share messages, photos, and videos with family and friends. You have to download the applications, create an account and log in to Instagram. Instagram was acquired by Facebook in 2012 as a strategic plan to dominate social media. This way, Facebook expanded its online advertising revenue through Instagram ads. Instagram is a suitable platform for advertising visual brands to get to their target audiences through compelling video and image ad content.

Average Advertising Costs

Instagram gives you an alternative format according to your advertisement goals. The Instagram ads are placed in the Instagram users’ feed making it non-disruptive as compared to other forms of online ads. The ads will hence give the user a seamless ad experience. Your ad content will visually look like normal Instagram organic content. This gives you a chance to use similar engaging videos and images like those of users’ favorite Instagram accounts. Instagram ads are an excellent addition to Instagram’s marketing strategy.

Instagram Ads Pricing Model

Being a part of Facebook, Instagram’s advertising pricing model is similar to Facebook ads. If you know how to develop Facebook ads on the platform, it is straightforward to create Instagram ads. Business companies that want to use both Facebook and Instagram ads find it convenient for them to launch the campaigns. You only need to access the dashboard of one of the more familiar platforms and use it to manage both social media ad campaigns. You should set your Instagram advertisement ad budget per day or throughout the campaign period. Make sure also to include the maximum amount you are willing to spend on the ad objective. The cost per click is measured by the ad quality and relevance of its content, the advertiser’s bid, and the likelihood for users to take action on the optimized ad.

Average Advertising Costs for Instagram

A while ago, the Instagram advertising costs were below Facebook ads. Te Instagram ads CPM was approximately half the price of Facebook ads CPM. At the start of the campaign launching on Instagram, the average CPM for advertisers was about $5. The massive growth of Instagram’s popularity has led to a rise in the average cost for its ads. The price has become similar to Facebook going for around $10 CPM. The increase is directly proportional to the increase in popularity of the visual social media platform. Instagram provides a perfect platform to get your target audience. The ability to capture the target audience through Instagram ads gives your brand a better investment return on your ad spend.

The Instagram platform gives a higher level of user engagement. This is proportional to Instagram ad costs which give it a high significance. The platform is perfect for business brands that want to get the attention of online users and also engage them meaningfully. You will change the way you see online audience engagement. It is suitable for small business brands with a compressed online ad budget. More so, if your business campaign objectives are entirely based on engagement, worry no more as the Instagram ad is the solution. It is easy for you to control your Instagram ad spending. You can manage the launch campaigns the same way you handle your Facebook ads through the Facebook ads manager. You can test the different strategies in Instagram campaigns to see which results in the best ROI. You can use various options to have the maximum Instagram ad spend.

How to Budget for Marketing on Different Platforms

Since we have looked into different types of ads, average advertising costs on various platforms, pricing models, and tips to help you thoroughly exploit digital marketing budgets. It’s time to explore multiple guides to better manage marketing budgets on Google Ads, Facebook, Instagram, and PPC.

Google Ads

Google Ads budgeting strategy guide can be divided into three categories;

  1. Establishing your initial Google Ads budget.
  2. Allocate spend across various campaign types.
  3. Introduce new Google Ads campaigns. 

Establishing Your Initial Google Ads Budget

To effectively determine how much money, to budget for marketing and for what duration, ask yourself the following critical questions;

  1. How does your current marketing strategy align with Google Ads?
  2. Where and what are my competitors spending?
  3. How much are the costs per click (CPCs) for the keywords I’m bidding on?
  4. Which of the key performance indicators are essential?

Use the existing marketing efforts data to inform your budget and Google Ads account structure. A business with a well-established online presence attracts more leads that are likely to buy from your company. On the flip side, you will need to set up strategies to attract organic traffic, improve your SEO, and create content that will resonate with your audience to increase your conversion rate. 

Leverage tools like Google Keyword Planner or SEMrush to get ideas on your competitors’ spending their Google Ads budgets. With this, you will develop strategies and find keywords that will rank your pages on SERP

To establish the cost of keywords you are bidding for, enter your landing pages on Google Ads Planner and adjust your parameters appropriately (i.e., industry, location, terms to avoid, e.tc). Then try this with site pages that correspond to each of your products and services; this will help you uncover undervalued, high traffic, low-competition search terms to bid for.

Determine your budget by establishing the most important KPIs to your business and working backward from the figures that represent profitability. Here are a few critical resources on performance indicators that can get you started. 

Allocate Spend Across Search Campaigns 

Each of your Google Ads campaigns falls under five categories; research/top of the funnel, high-intent, top performers, competitor, and branded. Consider the following key pointers when allocating spend on campaigns;

  • Top-of-funnel keywords are highly-priced, explore better and affordable ways to reach a broad audience.
  • Your budget should focus more on high-intent keywords (including branded terms).
  • Adjust budget allocation weekly to ensure maximum Return of Investment (ROI).

Introducing new Google Ads campaigns

Besides remarketing, the Google Display Network (GDN) has three essential functions;

Remarketing is a crucial component of Google Ads that can help you maximize conversion rates by saving more qualified prospects. To determine your initial remarketing budget, calculate the percentage of conversions coming from retuning sites visitors and allocate the same portion of your spend to remarketing.

Here are six steps to set your Google Ads budget:

  1. Already have an account? Log in to your Google Ads account
  2. Click “Campaigns” from the sidebar menu
  3. Select your Campaign
  4. Choose “Settings” from the sidebar menu
  5. Click on “Budget”
  6. Enter your new daily budget.

Facebook

Here is a six-step guide curated to enable you to manage your Facebook business page better, build an audience over time and run ads while spending less.

Identify Your Audience 

The first step is to determine your ad campaign target audience. The best practice for achieving this is to identify and define your buyer personas.

 Align your buyer personas with your Facebook ads audience; this has several benefits. It creates brand awareness, promotes valuable content, and showcases your brand’s solutions to the challenges, hence moving them to the next considerable stage of your buyer’s journey. 

Create An Effective Facebook Ad

A Facebook user clicks on the Ad if it attracts their attention, and ad creativity and title are the first noticeable elements of the ad. 

Some best practices to consider;

  • Create three or more versions of the ad in a document. Vary the titles and find different relevant images.
  • Include three different titles; one that poses a question, one that is clear on the ad’s purpose, and one attached to the image.
  • Use clear and engaging images for your Facebook ad.

Boost a Facebook post

You can boost published posts that have high engagements on Facebook to tap into a wider audience. Eligible Facebook posts have a “Boost” blue button.

 First, review posts for any errors, check links and creative elements. Click “Boost” to either a new audience somewhat limited audience or use a saved audience. 

Set your budget and how long you want the campaign to run. Track and monitor your ad for reach, impressions, clicks, and other metrics to evaluate its performance.

 Spend Up To $5 Per Ad Campaign

Since Facebook advertising requires $1.00/ day, selecting a Lifetime budget for each promotion helps cut down costs. 

Lifetime Budgets allows you to set a custom maximum ad expenditure. Start with a budget of $1.00 – $ 3.50 per day and adjust according to ads performance over time. Plan to boost four posts in a week with a lifetime budget of $5 each. Again, track and monitor performance using metrics such as reach, impression, and other types of engagements. clicks etc.

Establish What Works

Different industries have varying costs and return of investments over time because of varying reasons such as competition in various locations, demographics breakdown, locals vs. international focuses. Understanding your ad performance against similar businesses can help you scale costs and budgets. 

Prioritize What Works

Using the data gathered from ads performance throughout the campaign period, identify and determine ads that received the best engagements from the audience. 

Remember, you are on an advertising budget. Ensure your ad is visually compelling, informative, and valuable to your audience. Align each ad campaign with your business goals and scale your budgets accordingly to increase sales and conversion rates.

How to advertise on Facebook:

  1. Log in to Facebook Ads Manager, select the Campaigns tab, click Create to start a new Facebook ad campaign. 
  2. Name your Facebook ad campaign and declare whether it fits any particular categories. 
  3. Set your ad budget and schedule.
  4. Choose your target audience. 
  5. Set brand safety and cost controls. 
  6. Select your ad format, enter text and media for your ad, review, and hit the Publish button to launch your ad. 

Instagram

There are two methods for setting an Instagram’s budget when marketing.

1. Promoting posts in-app

Identify a post that is performing well in terms of engagement and promote it to reach an audience that isn’t following you yet. To achieve this, you need to have a business or creator account on Instagram, then click Promote on any post you wish to turn into an Ad.

2. Creating Instagram ads using Facebook Ads manager.

Here is a 5-step guide through the process.

Step 1: Identify and choose your campaign objective on Ad’s manager. 

Here is a breakdown of the objectives;   

  • Brand awareness: Increase awareness of your brand or products. 
  • Reach: Display your ad to as many people as possible in your target audience.
  • Engagement: Boost comments, shares, likes, event responses on your ad.
  • Traffic: Attract and drive clicks to your website and app.
  • Lead generation: Obtain personal info from interested users.
  • App installs: Users to download your app.
  • Conversions: Obtain sales or sign-up conversions on your app or site.
  • Store traffic: Direct users to traffic location.
  • Video views: Gain video views from users.
  • Messages: users to send a message to your brand account.
  • Catalog sales: Promote your online sales.

After selecting your objective, give your campaign a name based on the aim to help you track its performance. 

Step 2: Select your budget and schedule.

In this stage, choose how much you want to spend and how long the campaign should run. 

There are two budget options:

  • Daily budget: useful for always-on ads and sets a maximum daily spend.
  • Lifetime budget: useful for advertisements with a precise end date and maximum spending for a whole campaign.

Schedule ads based on your target audience’s online availability and adjust ads options based on the audience’s definition and estimated daily results modules.

Step 3: Identify your audience.

At this stage, define your target audience. Either Create a New Audience or use the Saved Audience. The saved audience is helpful when you have custom audience data from previous campaigns. You can create a new audience based on demographics, interests, and behavioral targeting. 

Step 4: Select your ad placements.

The placements section allows you to select where your ads should appear. 

There are two options available:

Automatic Placements: Ads are shown to your audience where they are likely to perform best. 

Manual placements: This allows you to choose precisely where your ad will appear.  

Step 5: Create your ads

Select a Facebook page and a corresponding Instagram account. Then fill out details in the Ad creative;

  • Select photos or videos.
  • Fill in your ad copy.
  • Choose a payment option.
  • Review the ad, and click confirm to launch the ad.

Some Instagram ads best practices include;

Here are some tips for designing creative, attention-grabbing Instagram ads.:

  1. Design Mobile-optimize ads. Film in vertical, minimize the amount of text, add animations and graphics, and keep the video short (15seconds or less).
  2. Keep branding and messaging content upfront. The first 3 seconds should contain your key message.
  3. Design your ads for sound-off consumption. Use visuals more to tell your story and deliver your message.
  4. Utilize a combination of creative types like pitch, play, and plunge strategy to grab audience attention and reward interest. 
  • Pitch: Short assets that immediately get the campaign idea across and grab attention.
  • Play: Assets that allow interactivity and light exploration for interested audiences.
  • Plunge: Immersive assets allow the audience to go in-depth into your campaign idea.

Pay Per Click (PPC) Ads

How much should your business budget for PPC? Below is a guide to help you determine how much budget you might need to allocate to run a profitable paid search campaign. 

Choose Keywords for Your Ad Copy 

Determine and choose search terms that your potential customers are more likely to use when looking for your products or services. Focus on keywords that show immediate intent to purchase.

When building a keyword list, start with high-intent keywords and experiment with higher-funnel, low-intent keywords as you scale your operations. 

Research Search Volumes

The number of times browsers show your ads are based on selected keywords search volume and the number of people looking for your products online at any given time. Sufficient search volume enables Google to show your Ads.

Smaller search volume is advantageous for small businesses as it equates to lower costs and more negligible or non-existent competition. However, if search volumes are high, the prices and competition are high, requiring larger budgets. 

Research CPC (Cost Per Click) Estimates

When researching keywords search volumes using tools search as Google Keyword Planner, you will also obtain cost-per-click estimates. The estimates show how much you will pay every time your ad gets a click. 

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Target Geographical Area Important to Your Business

Start by targeting an audience within your geographical location, then scale your campaign based on your ad’s performance. 

Run Campaign Ads at A Specific Time to Your Industry

Once your campaigns run successfully and with a clear return of investment, a great way to boost your campaign revenue is limiting ads timeframe and showing it only during profitable hours of the day.  

Target devises Specific to Your Customers

Conduct some in-depth research on what kind of devices prospects are using to research and make purchases online. Often, lower-ticket items are researched and purchased on mobile, while higher-ticket items are purchased via desktop. With this type of information, you can bid more effectively based on your sales funnel.

Monitor Your Position, Ad Spend, And Conversion Metrics

Lastly, track and monitor your ads performance based on the set KPIs, gauge its success and establish ways to improve it. Determine why specific keywords are not converting to sales or leads or why particular keywords are performing better at a lower position than higher positions on the search engine results page (SERP).

Surefire 10 Tips for Fully Exploiting Your Digital Marketing Budget

As a digital marketer, you need to have clear goals and objectives for each campaign. Even more important is creating an accurate digital marketing budget to help you achieve the goals. Earlier in this article, we discussed the different types of advertising and the associated costs of each.

Now, let us proceed and look at ten tested and proven tips to help you fully exploit your digital marketing budget.

Make Sure the Marketing Goals Match the Business Goals

Shooting in the dark won’t cut it if you want to get ahead of the competition. It would be best if you created marketing goals to act as a blueprint along the way. The goals should be set before you start developing ads. 

If you don’t have goals, it won’t be possible to benchmark the success of your efforts. We recommend starting with one goal that is connected to the main objective of the business. The goal can be as simple as increasing local community awareness to generate sales via search engine marketing.

With the goal set, you can determine which metrics to keep an eye on to know which areas of the campaign should be improved. The metrics will also help you come up with a budget for the current and future campaign.

Choose Digital Marketing Platforms Wisely

There are different digital marketing platforms and each unique ways of connecting with the target customers. However, not all of them are suitable for your business. Trying to use them all will soon prove futile and will plunge your business into financial turmoil. 

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Today’s most popular digital marketing platforms include social media, video marketing, cable TV, display ads, and search engine optimization. Each option has its pros and cons that need to be considered before the final decision is made.

The only way to make the right decision is to conduct market research to know which platforms the target audience uses. At first, stick to one or two platforms you are familiar with, such as Twitter or Instagram, before proceeding to the more complex platforms. The information you collect in the initial stages will pave the way for successful digital marketing campaigns for the future.

Target Audience Should Be Specific but Broad

Unlike in the past, when ads would be broadcasted to everyone on a particular platform, there are ad settings that you can change to specify which group of customers should be targeted with your ads.

However, be careful not to be too specific. Cutting yourself too thin will reduce the campaign’s effectiveness in generating sales or achieving any other goal, and being too granular with who sees the ads could be why you are not successful so far.

Check the look-alike audiences offered by most of the platforms and use them to widen your reach. These audiences are selected using sophisticated computer technology such as artificial intelligence. They have similar interests as the existing audience, so reaching out to them can lead to sales or exposure.

Keep in mind that having a broad audience will spread your marketing budget too thin. Therefore, you have to strike a balance between being specific but also broad in your strategies. There is no formula for that – experiment and carry out multiple A/B tests to know what works and what doesn’t. 

Localize your Marketing Campaigns

Just because Facebook has billions of active users does not mean that you should try to reach out to all of them. Besides, such a move would cost you thousands of dollars. To get the most out of your marketing budget, we recommend localizing your campaigns.

Create marketing campaigns for only the regions that you operate it to avoid wasting money on ads displayed to people who aren’t interested in your brand. For example, create dedicated service pages for each region that you service.

Understand Your Audience Before Creating Ads

You have probably heard about the importance of carrying out market research. Well, it is true – you cannot achieve much if you don’t take the time to study your audience. Strive to know as much information about them before you start your digital marketing strategy. 

An effective ad campaign should be customized for the audience and the platform you intend to distribute it. More importantly, it should resonate with the goals set at the start of the campaign. Such ads are impactful as they relate to the customers. 

Here are four tips on how to create effective ads to generate leads without breaking the bank. 

  1. Provide a strong incentive and CTA
  2. Use text sparingly in-image ads
  3. Display ads should be utterly simple – no complicated animations and graphics
  4. Steer clear of length videos. Short videos are more impactful and should have a hook to grab the target audience’s attention.

Concisely, no matter how refined the ads look, you must test them to know if they are working. Recycling ads in previous campaigns is also not a good idea as customers’ priorities may have changed. New ads that are carefully designed to match the target audience intent deliver the highest ROI.

Ensure the Goals Much your Budget

Often, we see small businesses set goals that don’t match their budget. They end up not scaling up because the funds available are used to achieve goals that require more resources.

This is why we insist on creating a list of measurable goals and milestones. That way, you will be able to project the expected results from the investment. The rule of thumb, the more actions you want a potential customer to take after coming across your ad, the more money you can expect to spend to achieve results. 

For instance, a social media marketing campaigned to increase sales by 20% will require more funds than a campaign designed to increase brand awareness by the same amount. Here are some questions to point you in the right direction regarding setting goals that much your budget.

  1. What is the size of the target audience?
  2. How long will the campaign run?
  3. Are you fully conversant with the platform you intend to use?

It would be detrimental to pour thousands of dollars into a platform such as Google Ads if you are unfamiliar with how it works. Consult widely and don’t make decisions hastily. 

Quality Over Quantity

Nothing exhausts a digital marketing budget faster than running a bunch of underperforming campaigns at the same time. Firstly, getting a digital campaign off the ground takes time and effort. Think about the amount of time needed to create and distribute the ads across all the platforms.

Monitoring them all becomes more demanding because of the vast amount of data you will always be working with. With huge chunks of data comes the risk of making decisions based on assumptions instead of logic. 

Keep in mind that the cost increases with every new campaign that you launch. Based on these facts, we recommend creating a few campaigns that are great and laser-focused on the target audience.

Some platforms, such as Google, are keen on helping users get value for money by generating a quality score for each ad. Several factors are considered, such as ad relevance and click-through rate. Ads awarded a high-quality score get better ad positions, and the price is lower than lowly scored ads.

The point is, focus on quality, not quantity, to win over more customers and speed past customers. If you don’t do that, you will end up spending thousands of dollars and getting little or no leads. 

Monitor All Active Campaigns Consistently

It doesn’t matter how well and custom you think a particular campaign was developed; you have to monitor it to be sure that it is bringing in the desired results. For example, if you are running a social media campaign to increase awareness, check the engagement levels achieved after posting photos, videos, and other forms of content.

Benchmarking all the active campaigns will enable you to keep all the moving parts working smoothly and towards the set goals. Otherwise, if you don’t, you will end up allowing an ineffective campaign to drain your budget and possibly even ruin your credibility in the market if the message conveyed is wrong.

More importantly, the campaign should be optimized when it’s still active. Please don’t make the mistake of allowing it to run on autopilot. Some of the daily tasks that you should do include;

  • Checking the conversion rate
  • Responding to questions and comments on social ads
  • Redirecting funds to high performing ads
  • Refining the underperforming ads to match their counterparts
  • Reaching out to disgruntled customers to resolve issues highlighted in reviews and comments

The tasks depend on the kind of digital marketing campaign that you are running. The report you get will help you take full advantage of every opportunity and dollar you spend.

Analyze Trends and Gather Data

Before we discussed the importance of analyzing trends and gathering data, it is essential to note that just because company X got Y results from a social media campaign, you should try and replicate the same.

That is far from the truth; your business is unique, and so are your customers. Every campaign should be based on market data and not assumptions. You can also not rely on data that was collected in the past. The digital market and online consumer preferences are dynamic; something that worked like clockwork last year may be void this year.

Now that we have that point out of the way, it is essential to evaluate the data you collect to identify trends in the market. Harness the trends to elevate your business to the highest possible level of success. 

For instance, if you notice the target customers are more into visual content, commit yourself to create stellar visuals and distributing them across social media pages. Remember that it takes time and patience to get tangible results. Don’t let the success of the past and the low results you get after running a campaign for several days discourage you from moving forward.

Well, some experts recommend checking the numbers daily, but we beg to differ. Minor daily fluctuations are not an accurate reflection of the campaign’s performance. A monthly review will give you a clear and better perspective of the campaign. 

But, don’t allow any of the campaigns to run for more than one month without testing. You might realize you have been spending money on a poor-performing campaign when the damage to your financial capacity is too much to handle.

Ideally, the longer the campaign runs, the more data you will collect. Use it to your advantage, and don’t be afraid to spice it up by adding elements that you feel will turn the tide more in your favor. Use the identified trends to optimise your campaign for the current market dynamics and the future.

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Consult Digital Marketing Experts

They say no man is an island, and it’s true. When it comes to digital marketing, you have to be open-minded and ready to consult industry leaders. Attend conferences and other events related to your niche to network with other like-minded people working as hard and smart as you to grow their brands. 

By exchanging ideas and learning about the new trends in the market, your business will thrive and remain profitable for many years. 

MediaOne Marketing has one of the best digital marketing packages for businesses at all levels. We focus on providing custom services that resonate with all client goals and objectives. Each member of our team has years of experience and is truly passionate about digital marketing and everything that comes with it.

Let us help you realise the full potential of your brand today. Get in touch with us today for the best digital marketing services.

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Conclusion

Online advertisement is at a higher level in Singapore than ever before. Now you have the average advertising cost for three of the largest advertising platforms. This should greatly help you to plan on your advertising strategy. However, the stated figures are just an estimate of the total cost needed. Many factors affect the actual advertisement costs for your advertisement objectives, industry, and location. You can analyze and test the different advertising tools in a bid to adjust your strategy over time to reduce the cost. Singapore has many expert advertising agencies to consult in case you don’t have enough expertise on Facebook, Instagram, and Google ads advertising platforms.

 


FAQs

How much should i budget for online advertising

Averagely in Singapore you should allocate between $200 to $350 per day. This covers social media advertising and Google Advertising.

What are the types of online advertising

– Google Search Advertising
– Gooogle display ads
– Facebook ads
– Instagram ads
– Youtube Ads

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