The Complete Guide to YouTube Advertising
The Complete Guide to YouTube Advertising
YouTube is the world’s leading digital video platform, the second most popular search engine (trailing only Google), and one of the most profitable advertising platforms for marketers. While marketers flock to Google Ads for its varied targeting options and ease of use, many avoid YouTube Ads because videos are “Complicated and Expensive.” The thing is, […]
Review Of Yanxi Palace Steamboat Restaurant
Hotpot restaurants are a dime a dozen in the food scene in Singapore but the Yanxi Palace Steamboat brought nuances to the concept not seen in other competitors. Drawing inspiration from the renowned palace drama back in 2018, their menu provides a decadent spread fit for a king, or in this case, princesses! […]
Newsjacking for SEO – The Complete Guide
What is Search Engine Optimization (SEO)? SEO is the art of making your website more visible to search engines. Search engines, such as Google and Yahoo! allow webmasters to place keywords that they think potential customers will enter into the search box when they perform searches on the Internet. This is called search engine optimization […]
Direct Selling: A Complete Guide
Direct selling– a familiar territory if you can remember that door-to-door kitchenware salesperson or that one particular neighbour who hosts regular parties to sell cosmetics. It’s less about making sales and more about delivering personalised experiences. It’s a practise that’s very lucrative and rewarding, but only if you get to learn and understand a few […]
International SEO: The Ultimate Guide
Let me guess. You want to start trading internationally – a good move if you ask. It’s time you made those tough decisions. After selling domestically, within your country borders for a while, and experimenting with everything, why not dip your toe in the international business pool and see how things turn out for you? […]
How to Get and Manage Positive Online Reviews
Do you know how important online reviews are for your business? Here’s what stats have to say about them: 92% of consumers read reviews, whether occasionally or regularly. 88% of consumers trust reviews, as much as the recommendations they get from friends and family. 40% of consumers have developed an opinion about a product or […]
How are Brands Applying Social Customer Service
How are Brands Applying Social Customer Service? In today’s day-and-age, the competitive environment has led to some startling realizations: New business is good. Repeat business is even better. While customer acquisition might be cost-effective – fostering a deeper sense of customer loyalty is profitable. Catering to the masses brings in volume, but connecting with […]
Growth Hacking in Singapore: Complete Guide
Marketing Strategy for Growth Hacking in Singapore Marketers, career-changers, and college grads, be warned. Next time you go around searching for a new marketing job at your favourite startup, you will come across one of the buzziest job descriptions, Growth Hacker. The term sounds simple, yet promises big results. By adopting alternative media, including SEO, […]
Pinterest Marketing for Business: Complete Guide
If you’ve ever baked a cake, planned a wedding, or undertaken any ambitious DIY project, then Pinterest is most likely one of the first few places you visited for inspiration. Just to remind you, you’re not alone. More than 335 million people use this visual social media platform every month. It’s also one of the […]
Top Mexican Restaurants in Singapore
¿Qué te gusta comer? That means what do you like to eat, in Spanish. If your answer to that is Mexican food, you have come to the right place. In this article we will explore the delicious world of Mexican Cuisine in Singapore and the top Mexican restaurants you can visit to get your spicy […]
