The internet has come a long way — from a web of interconnected computers that were once the sole domain of academics and government agencies to a vast network that houses more data than storage companies can ever keep track of. With this massive explosion of information comes a barrage of new problems, especially the […]
The 4th Industrial Revolution is here. It’s called Marketing 4.0, and it promises to transform the way you sell online. In this post, we will discuss how marketing automation can positively impact your omnichannel e-commerce strategy. But until we get to that, let’s first talk about what we mean by Marketing 4.0 and how it […]
It’s official. You’ve successfully launched that brilliant start-up idea you’ve been toiling over for years, and you’re finally ready to share it with the world. Your app is taking off fast, your user base is growing exponentially every day, and that first big article about your brand went viral overnight. You couldn’t have imagined a […]
Your best customers have all along been right under your nose. Talking about none other than your existing customers who buy, re-buy, and refer your business to their friends and families. They like your products; they trust you with their money; they may even be rooting for you. They’re your brand ambassadors, and you can […]
SEO, SEM, PPC, CMS, CPM … every industry has its own, unique lingo. But the marketing world takes these buzzwords, phrases, and jargon to a whole new level. For the uninitiated, understanding an online marketer can be a little confusing. Suffice it to say, it’s a jargon-heavy industry, with hundreds of acronyms and multisyllabic terminologies […]
YouTube is the world’s leading digital video platform, the second most popular search engine (trailing only Google), and one of the most profitable advertising platforms for marketers. While marketers flock to Google Ads for its varied targeting options and ease of use, many avoid YouTube Ads because videos are “Complicated and Expensive.” The thing is, […]
Hotpot restaurants are a dime a dozen in the food scene in Singapore but the Yanxi Palace Steamboat brought nuances to the concept not seen in other competitors. Drawing inspiration from the renowned palace drama back in 2018, their menu provides a decadent spread fit for a king, or in this case, princesses! […]
What is Search Engine Optimization (SEO)? SEO is the method of making your website more visible to search engines. Search engines, such as Google and Yahoo! allow webmasters to place keywords that they think potential customers will enter into the search box when they perform searches on the Internet. This is called search engine optimization […]
Direct selling– a familiar territory if you can remember that door-to-door kitchenware salesperson or that one particular neighbour who hosts regular parties to sell cosmetics. It’s less about making sales and more about delivering personalised experiences. It’s a practise that’s very lucrative and rewarding, but only if you get to learn and understand a few […]
Let me guess. You want to start trading internationally – a good move if you ask. It’s time you made those tough decisions. After selling domestically, within your country’s borders for a while, and experimenting with everything, why not dip your toe in the international business pool and see how things turn out for you? […]
