Online branding is one of the primary pillars of any Singapore internet marketing campaign especially in the highly competitive industries. Achieving a high amount of branded search volume can help online companies to establish a strong positive reputation online and dominance.
Here are four ways that you can get branded search volume to your website.
Make Use of Branded Keywords
Branded keywords are words that contain your company name or brand name and are strategically included in your content. The keyword may be a variation of the primary company name or brand name. Over the years, this type of keywords has proven to be very effective in increasing site ranking and visibility on SERPs. Consequently, they help to increase traffic to the site from organic searches.
The most successful online marketers in Singapore have mastered the art of creating interest. They do this by first understanding the needs of the target audience then coming up with top-notch content that responds directly to their questions and concerns. Make the customers curious to know what your brand does to trigger them to carry out a branded search.
Influencer marketers can help spread the word about your brand. Word of mouth is also another great tactic that you can use to increase the popularity of your brand in specific geographical regions. Go an extra mile and come up with a formal referral program to help catalyze the whole process.
Receiving brand mentions from the authority influencers especially on social media platforms will significantly increase your branded search volume. A recent study showed that 40% of people purchase products online after seeing them being used by an influencer on YouTube, Twitter, Instagram and other popular social media platforms.
Carry out an intensive research to identify top bloggers and social media gurus in your industry and request them to give your business a shout out on their channels. Sweeten the deal by offering them a commission for every sale made through their affiliate link or offer a discount to their followers.
Finally, consider guest posting as one of your content marketing strategies. The most influential bloggers and content marketers such as Neil Patel have repeatedly proven why guest posting is one of the most efficient inbound marketing strategy through research. Start writing high-quality posts and get them published on high-end sites to increase your Singapore brand visibility online and offline.