5 Tools to Track Your Brand Mentions on Social Media in Singapore

5 Tools to Track Your Brand Mentions on Social Media in Singapore

Every social media marketing manager in Singapore wishes that their customers would honestly tell they what they think about their brand. On top of this, any lead that does not want to be a customer would tell them why. Every day, customers are talking about products and services, exchanging recommendations, talking about ads, complaining, as well as mentioning the products, services, and brand in passing.

Preferably, every social media marketing manager in Singapore would like the customers to bring all the conversations about their brands on their platforms, but it is not the case. Brand users will discuss the positives and negatives of a brand, service, or product on their accounts. This makes it difficult for a social media marketing manager in Singapore to get the right social metrics about their products, services, or brands.

Must-Have Social Listening Tools for a Social Media Marketing Manager in Singapore

However, with social media listening software, you have an opportunity to research your target audience’s preferences and unfiltered opinions. While it is a simple procedure, the available tools vary significantly in features, price, and the platforms they monitor. They are the perfect answer to your feedback problems plaguing marketing through social media in Singapore.

Today, we will look at the tools for tracking, engaging with, and analyzing your social mentions for meaningful social metrics in Singapore.


Brandwatch’s strength is in providing detailed social data analytics. By clicking on the statistics graphs, individual mentions will appear in the pop-up window. However, to interact to the mentions you have to go to the social networks site. This is a tedious process compared to other tools tracking social media mentions and social media analytics in Singapore.

The software is presented in three platforms

  • Vizia
  • Analytics
  • Audiences

You can analyze conversations in real-time to get insights into what your audience is talking about and whom they are engaging with. On top of this, Brandwatch also offers a variety of extra features including smart reports, image recognition, and emoji analysis, which are crucial for social media measurement in Singapore.

Brandwatch will provide you with invaluable insights that could change how you view social media for business in Singapore.

 Monitored Platforms

Brandwatch monitors Twitter, Facebook, YouTube, Instagram, Sina Weibo, Pinterest, QQ, VK, as well as news sites, blogs, and the web.


Mention specializes in real-time monitoring, and you will get alerts for the last 24 hours. You also get a Boolean search mode that helps you design the perfect search query. Unlike Brandwatch, Mention allows you to respond to the social mentions right on the platform. You can also connect a Buffer account to schedule the reposts from the favorable mentions.

With that said, you can also tag individual mentions and unite them in a single group. Mention has an Insights center where the software will dissect the social metrics using several parameters such as language, reach, and sentiment.

Mention allows for the customization of reports, and with the available API, you can integrate your Insights with other marketing software. The software is on the watch 24/7, and it sends you the latest mentions by Slack or email.

 Monitored Platforms

 The software will monitor Facebook, Instagram, Twitter, YouTube, news and blogs, Reddit, and the web, making it great for marketing through social media in Singapore.

social media marketing manager in Singapore


Keyhole specializes in accounts and mentions analytics. You can like and respond to the mentions directly on the platform, and it provides an in-depth analysis of the mentions. These data will be a good addition to your social media marketing analytics in Singapore.

Keyhole classifies the mentions by location, gender, sentiments, original vs. reposts, and the source. The software also identifies the most popular hashtags, links, and phrases mentioned alongside your brand name as well as mentions from influential accounts.

Keyhole has a machine learning algorithm that will send alerts if

  • You receive a spike in activity for any conversation
  • A user complains about your product, brand, or service
  • A post begins to go viral
  • New influential users join in on the conversation

On top of this, Keyhole will pull data and present insights into the most engaged followers, the most popular posts, and the best time to post, and more. For this reason, any social media marketing manager in Singapore will agree that it is a great tool for tracking social metrics in Singapore.

 Monitored Platforms

Keyhole has a free trial that you can use to gauge its performance. You get 3 keywords and 3 social media accounts with 5,000 limits of mentions per month. However, Keyhole has a limited number of platforms seeing that you can only monitor Instagram, Twitter, news sites, blogs, and forums.

Social Mention

This free software is touted as one of the best alternatives to using Google Alerts when using social media for business in Singapore. It allows you to customize the language and the social media sources you want to monitor. Social Mention displays the mentions sorted by source or in chronological order.

Other than the standard real-time mentions alerts, Social Mention will show you the

  • Overall sentiment analysis
  • Reach of your posts
  • The likelihood that your brand will be discussed on social media also known as the strength of your brand
  • The likelihood that one account will mention it more than once, also known as the passion behind the mentions
  • Top hashtags and keywords associated with your brand
  • Top authors based on the quantity of the mentions

Monitored Platforms

Social Mentions is the perfect tracking tool for a social media marketing manager in Singapore running a small business in Singapore. The platforms monitored include Google News, Twitter, blogs, Flickr, and Reddit.


This software collects and analyses social data while also doing real-time brand tracking and engagement. As soon as you start using the software, you will be able to

  • Add negative keywords
  • Choose the platforms and countries Awario will monitor
  • Choose the frequency of alerts

Awario currently notifies users of mentions via push notifications and email. On top of this, Awario has a Boolean search that allows you to create elaborate searches.

The mentions are shown in the feed, and you can react to them without leaving the platform. Besides this, you can group the mentions by conversation or author, and sort them via reach, sentiment, and date.

As a social media marketing manager in Singapore, you will benefit from both historical data and real-time mentions, and you can export this raw data in CVS. Moreover, Awario has an Alert Comparison tab that allows you to monitor several keywords as well as that of your competitor.

Pricing and Monitored Platforms

The Starter plan offers 3 alerts, and 30,000 new mentions per month. You can monitor Twitter, Instagram, Facebook, Reddit, YouTube, blogs, news sites, and the web.

Ten Tools to Track Your Brand Mentions on social media


Talkwater 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: talkwalker.com

Talkwalker is a large-scale social listening tool designed for large businesses and corporations. It tracks brand mentions on social media platforms, websites, print, television, and radio broadcasts. 

This tool offers image recognition tools that take your mentions to a whole new level. This means that even if your brand is not mentioned in the text, you can still locate mentions by looking at photos that have your logo. As a result, you will capture more mentions compared to other social listening software.

It also has a conversation cluster AI feature that helps you identify hidden links between trending discussions. It also enables you to determine what triggered the conversation and the fundamental consumer demands that initiated the discussion.

Talkwalker not only gives you fast results but also enables you to track data from two years back.


  • Rich insights
  • Real-time social monitoring
  • Excellent customer service
  • The free version has an unlimited number of variations
  • It can help you track backlink opportunities
  • It helps you know what your competitors are doing
  • It has AI capabilities
  • Flexibility 


  • It is quite expensive
  • It does not provide valuable insights for large amounts of data
  • Sometimes it produces off-target social mention reports
  • The tool can be slow if you perform multiple tasks simultaneously
  • It is not friendly for first-time users


Meltwater 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: meltwater.com


Meltwater is a comprehensive social listening tool that helps research, monitor, and analyse social media activities.

This tool also has numerous features that may assist you in determining how your customers perceive your brand. You can use the information you have gathered to build personalized messages for your target audience.

Meltwater also allows you to continuously monitor local media coverage easily from various sources, including television, print media, the internet, and social media. This tool also delivers high-quality content from various global publishers like Associated Publishers to other social media channels like WeChat and Weibo.

Additionally, Meltwater offers social media management services, enabling you to keep track of all your social media accounts from one location. You can reply to customers, plan your content, manage your workflow, join conversations, and report on crucial social media data.


  • It makes it easy for you to find new influencers
  • It helps you schedule content easily for all social media platforms
  • It offers relevant publications
  • Excellent customer service


  • Sometimes it provides outdated information for some publications
  • It has too many limitations, even for the highest package
  • Limited customization options
  • It does not offer training for new users
  • It is quite expensive
  • It lacks an intuitive user interface
  • It does not allow you to edit things within the platform


mentionlytics 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: mentionlytics.com

Mentionlytics is an all-inclusive social media and web monitoring tool used to track brand mentions across community forums, social media platforms, and news sites.

This tool features a Social Intelligence Advisor that provides you with data-driven insights and recommendations. For instance, it helps in detecting trolls and informs you of the ideal time to post.

Apart from monitoring social media mentions, it also offers a comprehensive media coverage of blogs and other online news.

This tool supports advanced Boolean queries for fine filtering to ensure it only delivers mentions related to your product, Competitor, and brand. It also automatically classifies all mentions as either negative or positive.

Furthermore, you can export all your data in Excel file or PDF format or use their app, which you can access even with the basic plan.


  • Easy to set up
  • Provides important insights quickly
  • It is suitable for new businesses
  • Excellent customer service
  • It has an intuitive user interface
  • The basic plan offers several features
  • Enables you to get data from numerous social media channels
  • It allows for the customization of reports


  • It does not give adequate Facebook results
  • Loading mentions may take a while, especially when dealing with numerous results
  • Sometimes it produces irrelevant results
  • It classifies job postings as negative sentiments
  • It doesn’t break down demographic statistics


board reader 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: boardreader.com

Boardreader is a social media monitoring tool ideal for searching for specific phrases across social media channels and other online forums.

Although social media accounts for most online interactions, traditional platforms such as forums and message boards are still functional. This implies that if you want to track all brand mentions, you must also consider such platforms.

Boardreader has a simple user interface that has a search box and a press button. If you want to track your brand mentions from various platforms, even from the past two years, you only need to enter your company’s name on the search box. It will then provide you with a list of mentions starting with the most recent.

This tool offers various search options, including date range, type of post, and domain language if you wish to link your searches to a particular domain. If you want to get more information, you can conduct an advanced search.

Another important feature of this tool is that it allows you to graph your mentions. These graphs help in identifying patterns in your mentions. As a result, you’ll be able to know when they are too high or too low.


  • Easy to set up
  • It produces reports quickly
  • Flexible
  • It offers numerous features
  • Easy to use


  • Sometimes it produces shallow reports


Netbase quid 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: netbasequid.com

NetBase is a social listening tool that allows you to listen in on customer conversations in real-time. It also helps you understand essential customer behavior, attributes, emotions, brands, and hashtags through AI technology. It then uses this data to assist businesses in growing their internet presence.

With NetBase, you can get all the information on customer conversations from different locations. It also aids in the analysis of the most recent emojis and new language on social media platforms.

This tool can also help you know the instances when your brand was mentioned using photos with the help of AI technology. It also helps you know if anybody has misused your company logo on any social media platform.

Also, if you want to identify your most popular user-generated content on visual platforms like Pinterest and Instagram, this tool comes in handy.


  • It helps in improving the health of your brand
  • Excellent customer service
  • It provides reports quickly
  • It produces reports according to demographics
  • It produces reports that are easy to understand
  • Easy to set up
  • Flexibility
  • It has an intuitive user interface


  • It has a steep learning curve
  • You have to log in afresh any time you want to use it
  • It offers limited customization options
  • Limited access to past data, especially on Instagram
  • Filtering for spam can take long at times
  • It lacks Facebook data pull


buzz sumo 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: buzzsumo.com

BuzzSumo is majorly a content analysis software. However, it has a Content Alert feature that notifies you when people mention your brand. Therefore, it is a suitable tool for monitoring brand mentions on social media.

This tool also allows you to set up notifications for keywords, backlinks, competitors, authors, and other domains. Moreover, you can adjust your notifications to only include the title of an article or the entire content. You can also set it to notify you whenever someone generates a new backlink to your website.

With BuzzSumo, you can design a customised dashboard to track your alerts. You also get to choose the frequency with which you can receive notifications, whether daily or weekly. However, real-time notifications are the best when dealing with dissatisfied consumers.


  • It helps you identify potential authors in your niche
  • It allows you to track your competotors’activities
  • It uses filters to put classify information into relevant segments
  • It is helpful when it comes to building backlinks
  • It helps you in identifying influencers in your niche
  • It has an intuitive user interface
  • It helps you identify your most relevant and popular content


  • The subscription fee is a little bit expensive
  • It gets buggy at times when integrated with slack
  • Sometimes it produces inaccurate data
  • It doesn’t offer Instagram insights
  • The search options on the free plan are limited
  • The spam filters are not strong enough for web mentions
  • poor customer service

Digimind Social

digimind 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: digimind.com

Digimind Social is an excellent social tool that helps you know the public opinion about your brand through AI technology. All this helps a brand in listening, engaging, analysing, and reporting.

This tool enables you to gain access to all your brand’s social media conversations and categorises each of them as either positive or negative. It also enables you to measure your content’s performance after evaluating the performance of other social media accounts.

Digimind Social works perfectly with Hootsuite, which is also a social media managing tool. This allows you to monitor all your social activities from one location. 


  • It produces reports quickly
  • It helps you detect new trends in the market
  • It has an intuitive user interface
  • Easy sharing of reports
  • Easy to use 
  • It helps you know what your competitors are doing
  • It allows you to customise the dashboard


  • It gives limited social data, especially from Facebook
  • It lacks third party agreement to listening on other platforms such as Instagram stories
  • Some of its features can be difficult to modify
  • Poor customer service
  • Integrating it with LinkedIn is a little bit difficult


hoot suite 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: hootsuite.com

Hootsuite is a social media management tool that helps schedule and track messages across various social media channels. However, Hootsuite is also considered a social media brand mention tool since it notifies you when people talk about your business on social media platforms.

This tool also tracks important social media conversations and provides useful insights.

Apart from tracking trending subjects and brand mentions, Hootsuite also evaluates your social media performance and compares it to your competitors’. This may help you optimise your social media presence.


  • It is easy to link it with your social media channels
  • Easy to set up
  • It is quite affordable
  • It allows users to edit posts easily from the Hootsuite calendar
  • You can use it on multiple social media channels
  • It has a media library which is helpful when you exhaust all your images
  • It is mobile-friendly
  • It has an intuitive user interface


  • It doesn’t allow post resharing or retweets
  • You cannot integrate it with Tik Tok
  • The free plan has limited features


cyfe 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: cyfe.com

Cyfe is a social media tool that provides a dynamic and comprehensive dashboard that helps in visualizing and monitoring all social media activities. It also helps in monitoring other essential aspects of your business like your sales, expenses, and customer support and categorises it according to departments.

This tool helps you collect data from major services such as Xero and QuickBooks using the default widgets. You can also develop your widget to suit the needs of your company.

Cyfe also enables you to track your competitors’ activities across various social media channels for the past 30 days.


  • Easy to use 
  • Auto-reporting
  • It allows for many integrations
  • You can use it to monitor multiple accounts
  • It allows you to share reports publicly via the URL


  • Its interface is a bit confusing
  • The process of adding widgets is cumbersome
  • It lacks a mobile app
  • It has limited layout choices
  • Its documentation is a bit confusing


reputology 5 Tools to Track Your Brand Mentions on Social Media in Singapore

Photo credits: reputology.com

Reputology is a social listening tool that enables you to monitor, analyse and reply to your online reviews from one location. It also lets you know the performance of your business and the areas that you need to work on.

This tool offers a 24/7 review on various review sites, including app directories, local search directories, Google My Business, and employee reviews. It also allows you to monitor different types of reviews, such as product and location reviews, within a single dashboard.

Reputology also utilises the semantic technology that helps in the organization of unstructured content into useful information.


  • Easy to use 
  • It monitors multiple social media channels
  • It has an intuitive user interface
  • Excellent customer service
  • Easy to set up
  • Cost-effective


  • It is not possible to save responses on this platform
  • It does not allow you to respond to reviews directly
  • No Yelp Integration



The above tools cut across different data goals and budgets and are perfect when doing social media marketing in Singapore. We hope that as a social media marketing manager in Singapore, you will learn how to use either one of these tools for social media measurement in Singapore.

Contact us today for professional digital marketing services in Singapore. Our team will help you get the right social media marketing analytics in Singapore from social mentions to build a superior strategy.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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