Remarketing Tools To Help You Get More Online Visibility
Remarketing Tools To Help You Get More Online Visibility
There are times when a customer will come into your store, ask about a specific product, and leave without making a purchase. There is potential for a sale. The person may purchase a similar product sooner than later. There are a number of services that can help finalize the sale. You may want to send […]
12 Proven Remarketing Tactics for the Successful Singapore Marketer
Remarketing, also known as retargeting is a powerful online marketing strategy that one can use to boost website traffic and conversion rate. It entails tagging your main website landing pages to give cookies to the visitors. You can display custom tailored ads to specific prospects based on the pages they visit on your site. The […]
Low Expected CTR in Quality Score Tracker
The clickthrough rate [CTR] that is expected as provided by Google AdWords for a keyword to your account is an assumption that the search word matches your account’s keyword without any difference.The rating in which the search word matches the keyword varies and depends on the following factors: Change in a bid Changing your […]
How To Improve Your Google PPC Ads
Recently, Google Adwords made some improvements to their quality score reporting thus making it easier for advertisers to create better and relevant PPC ads. Thanks to the new improvements, users are able to do the following: Watch results better thanks to the quality score component Provide access to historical quality score performance data Ability to […]
All About Improving Your Quality Scores
You need to go back to the basics when you are organizing a PPC effort. You might feel comfortable about the position in which your campaigns are in but that’s not enough. You will be amazed at how valuable it will turn out to be if you spare some little time just examine the overall […]
How Quality Score Affects Google Ad Rank
Quality Score is the key to great results with Google Adwords. This is because the search results are shown according to Ad Rank. This makes sense for Google. They are a high-quality search engine website with a great reputation. Google certainly would not want irrelevant ads to show up in their search engine. Ad Rank […]
Types of Quality Scores and How They Affect Your Adwords
Account-Level Quality Score Mostly, this entails the results that come from the advertisements and keywords historical performance in a given account. While it is true that Google do not approve the existence of this type of quality scores, the scores have a general acceptation basing on their qualities. For instance, if your account has many […]
How To Conduct Remarketing Online
Experienced marketers use unique marketing techniques including Google ads and Facebook ads to increase brand awareness. They also hire SEO firms or contact a branding expert in a bid to drum up business. Social media marketing and Online advertisements are also proven ways to increase website traffic. However, in the main, remarketing campaigns are launched […]
3 Ways To Rethink Your Paid Strategy With Great Content
In the Singapore digital marketing realm, there is an overabundance of content that is published on the web with the primary goal been to attract customers. If you have great content but you still getting no leads, it is the high time that you rewired your paid strategy. Here are four excellent tips on how […]
Google AdWords now with More Quality Score Insights. How do they benefit marketers and website owners?
The Quality Score is a measure of the performance of your ads. It is common knowledge that click through rate (CTR), landing page experience, and ad relevance have an impact on the score. However, these components are not easily measurable, so you do not have useful insight into what is working and what is not […]
