Tips for Using AI to Optimise Your Singapore AdWords Campaign
Tips for Using AI to Optimise Your Singapore AdWords Campaign
When it comes to artificial intelligence and machine learning, the changes that are happening are having a huge impact on the way marketers approach their search advertising. Not only is Adwords starting to incorporate AI into the framework, but it’s creating new opportunities that will help marketers get ahead of the competition. It’s also helping […]
PPC Metrics That Many Singapore Marketers Ignore But Shouldn’t
One of the most important parts of any Singapore PPC campaign is your metrics. This is what will help you to measure your efforts and create concrete goals. However, not all metrics are the same. Sure, getting more clicks may give you confidence in your strategy, but this is ultimately considered to be a vanity […]
Why Some Singaporean Digital Marketers Don’t Use SEO or SEM Agencies – Agree?
There are many Singapore SEO and SEM agencies that know how to run successful campaigns and they’re pretty confident in their ability to convert leads into customers who are happy and satisfied. However, there are times in which leads don’t readily convert. More specifically, there are times in which potential customers come up with objections. […]
How To Promote Business in Singapore
There are many Singapore businesses that fail to generate the profits that they initially assumed they would. And in some cases, the products and services that they offer are better quality than that of their more successful competitors’. What many of these companies are missing is the right promotion. No matter what industry you’re in, […]
Online Ad Formats You Know As A Singapore Digital Marketer
While online ads are a regular part of the web, it can still be a little confusing to remember the scope of each. We have compiled a list of Online Ad Formats . We also explain the purpose of each. Google Search Ads Google search ads are those that show up on the SERPs. They’re […]
Search Advertising & Social Advertising In Singapore
Of course you should always be on the hunt for new customers, but this doesn’t mean that you should neglect the ones that you already have. According to research, within the first year, over 30% of customers order from the same company more than once. So while generating new leads can be a good idea, […]
How GDPR Will Affect AdWords for Singapore Marketers
If your target audience is based in Europe, then it’s very likely that you’ve already heard about General Data Protection Regulation or GDPR. This is a new piece of legislation. It was created by the European Union in attempts to make it easier for EU country residents to protect their personal information online. Its rules […]
How to Use Local E-Commerce Marketing To Get More Foot Traffic To Your Store
If you’re in the E-Commerce Marketing, then you know that it’s growing at an unprecedented pace. In fact, research shows that by 2021, worldwide sales are expected to reach $4.9 trillion. This is due to the fact that consumers are becoming more technologically advanced. They are starting to prefer online shopping over the brick and […]
How Singapore Businesses Can Improve Their Sponsored Social Media Ads
It’s no secret, organic reach is continuing to dwindle more and more each day. And this change is causing many Singapore marketers to up their advertising budget. In fact, between the years of 2014 and 2016, the average advertising budget doubled. And this leaves a lot of business owners asking how their campaigns can generate […]
3 Efficient Ways to Increase PPC Conversion Rates
While there are many Singapore website owners who are skilled at generating pay per click traffic, very few actually know how to convert this traffic. And this usually gets in the way of getting an ROI and prevents most from being able to have a long term, sustainable campaign. In this article, we’ll take a […]
