Marketing is all about communication. To communicate with consumers, brand managers use several types of media. The most common types of media used for marketing strategies are: Direct mail Television ads Newspaper and magazines ads Radio ads Digital ads Sales promotions and events Billboard ads and signs Search Engine Optimisation social media Movie ads Etc… […]
Passive adverts lost their effectiveness a long time ago. In their place comes the new kid on the block — interactive ads. Interactive ads grab a lot of attention and boost conversion rates to a great extent. They also give the user complete control over the ad content, a stark contrast to the passive nature […]
Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen. SEM pros make them all the time, and we’re here to help you avoid making them too. SEM Mistakes: The Basics The SEM sphere is constantly evolving, and even veteran marketers have to ping-pong from one ad hoc tactic to […]
Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out: customers want more than just lip service. They want you to treat them like people, not numbers. According to one study, 60% of consumers said […]
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an adversarial position. It’s quite obvious that the two platforms have always been in direct competition – with each fighting to usurp the other and dominate […]
How much do you trust the information on the internet? Not so much, I guess. Since the internet made it so easy for people to publish information, it seems like everyone is doing it, whether or not they’re a credible source of information. It’s been a growing concern not just for the online community but […]
Search engine ranking pages and algorithms evolve fast. As a marketer, you need to step up to your web pages’ pace and make sure their performance is optimal. Honestly, nobody wants an average performance. This is why many marketers keep looking for ways to improve crucial metrics, including their web page click-through rates. SMEs strive […]
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to the environment. Physical copies of newspapers and music CDs have moved online and gone virtual. The use of the internet alone causes the emission of […]
What is PPC Remarketing? For a majority of brands in Singapore, attracting and retaining customers is a tough ordeal. This is despite having a large online marketing budget. If you are among them, you should try PPC remarketing in Singapore. However, you are best suited to using an online marketing agency that specializes in ad […]
