Facebook Ads Vs. Google Ads: Where to Invest Your Ad Money?
Facebook Ads Vs. Google Ads: Where to Invest Your Ad Money?
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an adversarial position. It’s quite obvious that the two platforms have always been in direct competition – with each fighting to usurp the other and dominate […]
How to Conduct Marketing Communications: The Complete Guide
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]
How to Efficiently Calculate the ROI on Your SEO Investment
Many companies seem to have one big issue with SEO – they just can’t figure out if they’re making a profit or loss from their SEO campaigns. So, what have they done about it? Most of them have turned their backs on SEO and directed all their marketing efforts to paid search instead because […]
Greener WebSphere: Proven Road to Carbon Neutral Web Design
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to the environment. Physical copies of newspapers and music CDs have moved online and gone virtual. The use of the internet alone causes the emission of […]
PPC Remarketing in Singapore: A Complete Guide
What is PPC Remarketing? For a majority of brands in Singapore, attracting and retaining customers is a tough ordeal. This is despite having a large online marketing budget. If you are among them, you should try PPC remarketing in Singapore. However, you are best suited to using an online marketing agency that specializes in ad […]
Google Ads Costing More In Singapore? Deal With It
Ever wondered why PPC advertising in Singapore is so extravagant, it hurts? Well, we’ll try to break it down for you. Seriously, ever been given a PPC advertisement quote that you interpreted as a blatant rip off? If you’re thinking about closing your shop or having second thoughts on whether running a business in Singapore […]
SEM Services Singapore: How to Find the Right Agency
Are you looking for an SEM services Singapore agency to help you brand get to the next level of success? Indeed, a digital marketing agency Singapore team can help your brand generate more leads and get ROI from your marketing campaigns. One of the most effective strategies businesses use to generate more sales and organic […]
Search Engine Marketing in Singapore: 10 Questions You Need to Ask Before Hiring
Are you planning to do intensive digital marketing in Singapore and considering incorporating search engine marketing (SEM) into your strategy? We have good news for you; SEM is one of the most powerful marketing strategies not only here in Singapore but also abroad. What is Search Engine Marketing in Singapore? Before we look at the […]
5 Key Strategies to Improve PPC Lead Quality for Singapore Campaigns
It’s a common phenomenon among business owners and marketers alike — they get enthused by the idea of running a PPC ad campaign. So they rush to give it try. Only to quickly throw up their hands in pure defeat immediately their budget runs dry and they’ve got nothing to show for it. The idea […]
What Is Google Ads Store Visits Tracking – How It Affects Singapore Businesses?
It’s possible to optimize your Google Ads (formerly known as Google Adwords) for offline conversions, where the bulk of your sales are happening in your Singapore brick-and-motor store or shop. Confirming this is a recent Google report that seemed to suggest that an upward of 95% of all the retail sales happen offline, in a physical […]
