23 Most Common SEM Mistakes and How to Avoid Them

23 Most Common SEM Mistakes and How to Avoid Them

Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen.  SEM pros make them all the time, and we’re here to help you avoid making them too. SEM Mistakes: The Basics The SEM sphere is constantly evolving, and even veteran marketers have to ping-pong from one ad hoc tactic to […]

September 21, 2021 | By Lawrenze

How to Use Engagement Marketing to Acquire More Customers

Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out: customers want more than just lip service. They want you to treat them like people, not numbers. According to one study, 60% of consumers said […]

September 10, 2021 | By Lawrenze

Facebook Ads Vs. Google Ads: Where to Invest Your Ad Money?

Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an adversarial position.  It’s quite obvious that the two platforms have always been in direct competition – with each fighting to usurp the other and dominate […]

August 12, 2021 | By Lawrenze

What Are Google E-A-T and YMYL Algorithms About?

How much do you trust the information on the internet?  Not so much, I guess.  Since the internet made it so easy for people to publish information, it seems like everyone is doing it, whether or not they’re a credible source of information. It’s been a growing concern not just for the online community but […]

July 02, 2021 | By Lawrenze

How to Improve the Click-Through-Rate (CTR) Of Your Web Page

Search engine ranking pages and algorithms evolve fast. As a marketer, you need to step up to your web pages’ pace and make sure their performance is optimal. Honestly, nobody wants an average performance. This is why many marketers keep looking for ways to improve crucial metrics, including their web page click-through rates. SMEs strive […]

February 01, 2021 | By Lawrenze

How to Conduct Marketing Communications: The Complete Guide

The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]

November 13, 2020 | By Lawrenze

Greener WebSphere: Proven Road to Carbon Neutral Web Design

Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to the environment. Physical copies of newspapers and music CDs have moved online and gone virtual. The use of the internet alone causes the emission of […]

August 12, 2021 | By Lawrenze

PPC Remarketing in Singapore: A Complete Guide

What is PPC Remarketing? For a majority of brands in Singapore, attracting and retaining customers is a tough ordeal. This is despite having a large online marketing budget. If you are among them, you should try PPC remarketing in Singapore. However, you are best suited to using an online marketing agency that specializes in ad […]

January 29, 2020 | By mediaone

Google Ads Costing More In Singapore? Deal With It

Ever wondered why PPC advertising in Singapore is so extravagant, it hurts? Well, we’ll try to break it down for you. Seriously, ever been given a PPC advertisement quote that you interpreted as a blatant rip off? If you’re thinking about closing your shop or having second thoughts on whether running a business in Singapore […]

June 22, 2019 | By mediaone

Search Engine Marketing in Singapore: 10 Questions You Need to Ask Before Hiring

Are you planning to do intensive digital marketing in Singapore and considering incorporating search engine marketing (SEM) into your strategy? We have good news for you; SEM is one of the most powerful marketing strategies not only here in Singapore but also abroad. What is Search Engine Marketing in Singapore? Before we look at the […]

May 07, 2019 | By mediaone