How to Increase Online Sales: Complete Guide

How to Increase Online Sales: Complete Guide

Every ecommerce store owner has had to deal with the following stumbling blocks at some point:   “after launching their websites and running a series of ads, they ended up generating thousands of site visits and page likes, but no sales.” A sad situation to be in, and one that requires thorough analysis, especially if the […]

January 07, 2021 | By Lawrenze

Facebook Ads Vs. Google Ads: Where to Invest Your Ad Money?

Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an adversarial position.  It’s quite obvious that the two platforms have always been in direct competition – with each fighting to usurp the other and dominate […]

January 01, 2021 | By Lawrenze

Direct Selling: A Complete Guide

Direct selling– a familiar territory if you can remember that door-to-door kitchenware salesperson or that one particular neighbour who hosts regular parties to sell cosmetics.  It’s less about making sales and more about delivering personalised experiences.  It’s a practise that’s very lucrative and rewarding, but only if you get to learn and understand a few […]

January 01, 2021 | By Lawrenze

How to Succeed as an SME in Singapore

They’re here.  The goliaths.  They’re huge, have sharp teeth, and are here to eat the whole cake. They’re the big companies, the giant brands with the hunger to dominate every marketing channel. As a small business owner, how do you stand up against them? Much like the biblical story of David and Goliath, many would […]

December 16, 2020 | By Lawrenze

Audience Targeting Online: The Complete Guide

Let’s put this into perspective: How well do you know your customers?  Or do you just lump all of them in one list and then proceed to cast your net?  Your first mistake, if you ask – especially since not all your customers are the same. Neither are they interested in the same product nor […]

December 16, 2020 | By Lawrenze

How Different Social Media Networks Drive Search Traffic

The relationship between SEO and social media can be best described as an alley-oop to those who understand basketball.  We have social media lobbying the ball and SEO dunking it. Social media signals such as likes, retweets, and followers don’t directly impact your ranking.  But they directly impact the factors that affect your search engine […]

December 11, 2020 | By Lawrenze

How to Market an Online Business: Complete Guide

You finally managed to escape the 9-5 grind by starting an online business. You’re on your way to making an untethered living and leading a flexible lifestyle.  But there’s one final hurdle before the business starts making you any serious money – how do you plan to market the business online?  But first, for the […]

December 08, 2020 | By Lawrenze

International SEO: The Ultimate Guide

Let me guess. You want to start trading internationally – a good move if you ask. It’s time you made those tough decisions. After selling domestically, within your country borders for a while, and experimenting with everything, why not dip your toe in the international business pool and see how things turn out for you? […]

December 03, 2020 | By Lawrenze

What to Do When Your Social Media Account Is Suspended

If you’ve ever had your social media account suspended, then you know it’s not funny. Being completely cut off from Facebook, Instagram, Twitter, or YouTube is worse than it sounds.  You’re being cut off from your business contacts, becoming suddenly unreachable to friends and family members, and losing access to all the sites you signed […]

November 27, 2020 | By Lawrenze

Why is Evergreen Content so Important to SEO: The Ultimate Guide

  Imagine having a piece of content that will never run stale. It all boils down to these two magic words: evergreen content. Named after the evergreen trees that never lose their foliage all-year-round, evergreen content never fades in value. They’re consistent in driving organic traffic and will continue to do so for months, years, […]

December 02, 2020 | By Lawrenze

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