Why is Evergreen Content so Important to SEO: The Ultimate Guide
Why is Evergreen Content so Important to SEO: The Ultimate Guide
Imagine having a piece of content that will never run stale. It all boils down to these two magic words: evergreen content. Named after the evergreen trees that never lose their foliage all-year-round, evergreen content never fades in value. They’re consistent in driving organic traffic and will continue to do so for months, years, […]
How to Get and Manage Positive Online Reviews
Do you know how important online reviews are for your business? Here’s what stats have to say about them: 92% of consumers read reviews, whether occasionally or regularly. 88% of consumers trust reviews, as much as the recommendations they get from friends and family. 40% of consumers have developed an opinion about a product or […]
SEO for Ecommerce Site: The Complete Guide
Ecommerce websites tend to concentrate on paid search while neglecting SEO. A grave mistake if you ask. While this is still an excellent tactic, considering performance is almost instant, let’s not forget that it faces stiff competition. It’s also costly — and its impact ends immediately the ads stop running. What you need is a […]
How to Conduct Marketing Communications: The Complete Guide
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]
Integrated Marketing Communication: The Complete Guide
A decent-sized company has multiple points of contact with its target audience. Existing customers direct their issues to the customer service department. Potential customers can either consume marketing messages as is or talk to your sales associates. The press team has the press to address. Not to forget the occasional interviews that the CEO might […]
How are Brands Applying Social Customer Service
How are Brands Applying Social Customer Service? In today’s day-and-age, the competitive environment has led to some startling realizations: New business is good. Repeat business is even better. While customer acquisition might be cost-effective – fostering a deeper sense of customer loyalty is profitable. Catering to the masses brings in volume, but connecting with […]
How to Efficiently Calculate the ROI on Your SEO Investment
Many companies seem to have one big issue with SEO – they just can’t figure out if they’re making a profit or loss from their SEO campaigns. So, what have they done about it? Most of them have turned their backs on SEO and directed all their marketing efforts to paid search instead because […]
Freelancing in Singapore: Complete Guide
Becoming a freelancer in Singapore is no mean feat, especially since freelancers double as their own founders, investors, creators, and marketers. Their skills have to be all over the place. You have to know when to be which, and which role plays to your strength. What’s a Freelancer? A freelancer refers to someone […]
Top Digital Strategy Agencies in Singapore
Top Digital Strategy Agencies in Singapore A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster. Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger. Incumbents have huge advantages – global scale, customer relationships, […]
Greener WebSphere: Proven Road to Carbon Neutral Web Design
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to the environment. Physical copies of newspapers and music CDs have moved online and gone virtual. The use of the internet alone causes the emission of […]
