The Legal and Regulatory Obligations of Digital Marketing in Singapore

The Legal and Regulatory Obligations of Digital Marketing in Singapore

Digital marketing in Singapore is regulated predominantly by two legislations – the Spam Control Act (SCA) and the Personal Data Protection Act (PDPA). Spam Control Act (SCA) When marketing your brand online, you need to observe the relevant regulations including: Advertising messages While advertising, you must ensure that any branding, quote, or statement is not […]

May 01, 2017 | By mediaone

What Is An Online Audience?

Identifying and understanding your target audience is critical in digital marketing. In tailoring your content to your target audience, you are able to more effectively market online, whether this is through social media, email marketing, or digital advertisements. This highly targeted approach offers a greater, measurable ROI with analytics gained from these targeted marketing efforts […]

May 01, 2017 | By mediaone

What Does Website "Call To Action" Actually Mean?

The “Call To Action” (CTA) is the most critical component to turning your campaign into profits. This is the literal step a user must take to reach your landing page. There are several different types of these commands, each having its own purpose and proposed target audience. What Types of CTAs Are Most Effective Download […]

May 01, 2017 | By mediaone

SEO Tip: Inclusion of Keyword at the Start of a Title Tag

According to a study undertaken by MediaOne Business Group – Singapore’s top SEO consulting firm, placement of a keyword at the start of a title tag enhances on-page SEO than title tags that have the same keyword towards the end of the tag. This clearly tells you that you should always purpose to include a […]

May 01, 2017 | By mediaone

SEO Tip: Use of Keyword in the Title Tag

Most people pay little or no attention to a webpage title tag. Yet, the title tag helps improve the site on-page SEO. Based on this fact, always make sure that you also optimize the title tag by including a keyword.

May 01, 2017 | By mediaone

SEO Tip: Country Top Level Domain Extension

Research studies have proven beyond doubt that Country top level domain can increase a site’s ranking in that specific country. However, the same code could compromise your site’s top ranking when it comes to overall global ranking. Confer with your SEO consultant to see how you can reach countries beyond your TLD specification.

April 30, 2017 | By mediaone

SEO Tip: Penalizing WhoIs Owner

Google has extremely effective mechanisms and tools to identify spammers or spam names used to hide the real names of the true owners of a domain. Once Google has taken the steps to categorise an individual as a spammer, it doesn’t end there; details of any other sites owned by that individual may also be brought […]

April 30, 2017 | By mediaone

How Do I Market My Jewelry Store In Singapore

  The gem and jewellery market is expected to grow at a rate of 3% annually for the next five years thanks to increasing demand for quality jewellery across the country. According to a recent study, the middle-class customers are more than the high-end jewellery buyer. They purchase medium priced jewellery from regular stores located […]

April 30, 2017 | By mediaone

SEO Tip: Plagiarized/Duplicate Content

Plagiarized Content is an offense that could result in legal hurdles. Identical or paraphrased content can compromise the visibility and ranking of a site on search engines at best; at worst, such a site can be pulled down and blacklisted. MediaOne – Singapore’s best SEO consultancy advocates that all content posted on your site is […]

April 30, 2017 | By mediaone

SEO Tip: Private vs. Public WhoIs Details

WhoIs is a globally recognized query and response platform that you can use to determine the registered owners of a domain or IP address. Google bots may view domains with Private WhoIs activated, as illegitimate. Private WhoIs and other factors that are considered as black hat could compromise your site’s ranking. If in doubt, consult […]

April 30, 2017 | By mediaone

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