Benefits of Optimizing your Content to Suit the Target Audience
For the promotion of ideas, information, products or services to take place, there must be a target audience. Communication can only take place when there are two parties. That is the sender and the receiver. During the creation of an idea, it’s mandatory for you to ask yourself who the target audience are. Who is […]
Social media content is one of the most effective ways to increase your audience, attract new customers, and maintain good relations with your customer base. However, this fact has not gone unnoticed and has resulted in large amounts of content that your business must compete against. Thankfully, there are some very simple and practical […]
The plethora of the things that you should do to rank high on search engines continues to grow by the day. The many algorithm updates make it even more difficult for Singapore marketers to understand the concrete steps that they need to take to get listed on search results. Here is an easy […]
An exact match of keywords used by a searcher will generally rank your site higher on search engine results page, than the same keyword phrase used in a different order. For example, when looking for SEO tips and use a keyword such as “Singapore SEO techniques”; a page whose content is optimized around this keyword […]
In the last five years, Google has de-ranked thousands of websites that did not conform to their regulations and protocols. There are some SEO and content shifts that you need to master now to continue dominating the market. The most successful Singapore SEO agencies are already changing their tactics for upcoming Google algorithm and […]
While keyword usage in the H1 enhances on-page SEO, the same cannot be said for H2 and H3 tags. Making sure that you include a keyword in subheadings that have a H2 and H3 will not have a major impact on on-page SEO.
Having a clear call to action makes the difference in whether or not a digital marketing campaign is effective. Every marketing campaign that you run, whether it is a print ad, email campaign, visual graphic, or video needs to have a clear goal and a call to action that conveys that goal to your […]
Frequency means the number of times a particular page is updated. This factor is used to determine the freshness of content on a given page. Regularly updating the content, on a daily or weekly basis, will impact the page’s SEO positively than yearly or bi-yearly updates.
Including keywords in the first paragraph or the first 100-words of page content will send out a stronger positive signal to search engines, compared to including the same keyword in the middle of the page content. Be sure to interweave the keywords in the content naturally to avoid affecting the flow of the content […]
Knowing that some webmasters could manipulate their content to ensure that it complies with the Google Caffeine update, Google now has a way of knowing the specific changes that are done on a particular page. Adding or deleting a section of a web page is a more relevant and significant update, rather than just […]