Direct selling– a familiar territory if you can remember that door-to-door kitchenware salesperson or that one particular neighbour who hosts regular parties to sell cosmetics. It’s less about making sales and more about delivering personalised experiences. It’s a practise that’s very lucrative and rewarding, but only if you get to learn and understand a few […]
If you’ve ever had your social media account suspended, then you know it’s not funny. Being completely cut off from Facebook, Instagram, Twitter, or YouTube is worse than it sounds. You’re being cut off from your business contacts, becoming suddenly unreachable to friends and family members, and losing access to all the sites you signed […]
Imagine having a piece of content that will never run stale. It all boils down to these two magic words: evergreen content. Named after the evergreen trees that never lose their foliage all-year-round, evergreen content never fades in value. They’re consistent in driving organic traffic and will continue to do so for months, years, […]
Do you know how important online reviews are for your business? Here’s what stats have to say about them: 92% of consumers read reviews, whether occasionally or regularly. 88% of consumers trust reviews, as much as the recommendations they get from friends and family. 40% of consumers have developed an opinion about a product or […]
Ecommerce websites tend to concentrate on paid search while neglecting SEO. A grave mistake if you ask. While this is still an excellent tactic, considering performance is almost instant, let’s not forget that it faces stiff competition. It’s also costly — and its impact ends immediately after the ads stop running. What you need is […]
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]
A decent-sized company has multiple points of contact with its target audience. Existing customers direct their issues to the customer service department. Potential customers can either consume marketing messages as is or talk to your sales associates. The press team has the press to address. Not to forget the occasional interviews that the CEO might […]
How are Brands Applying Social Customer Service? In today’s day-and-age, the competitive environment has led to some startling realizations: New business is good. Repeat business is even better. While customer acquisition might be cost-effective – fostering a deeper sense of customer loyalty is profitable. Catering to the masses brings in volume, but connecting with […]
Top Digital Strategy Agencies in Singapore A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster. Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger. Incumbents have huge advantages – global scale, customer relationships, […]
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to the environment. Physical copies of newspapers and music CDs have moved online and gone virtual. The use of the internet alone causes the emission of […]
