2020 will probably go down in history as the year of the infamous pandemic. But most digital marketers will also remember it as the year that video became the undisputed king content. Over the last decade or so, video as a medium conquered the platforms we use for communication, education, and entertainment, from video […]
While just about every social-media platform comes with an integrated ad system, Facebook still reigns supreme as the most advanced and targeted ad systems around. For a brand, posting on Facebook is never enough, especially for a new brand still trying to find its footing. Sure, you can even go ahead and pump in some […]
Guide to Backlink Disavow in Google Search Consoles Backlinks represent a “vote of confidence” in the world of SEO. But not all backlinks are the same. Broadly speaking, there are two types of backlinks – good backlinks and bad backlinks. While good backlinks will increase your SEO score and probably get you ranked, bad ones will […]
Ever visited a website only to find the content has got nothing to do with your search? You have to sift through several irrelevant posts looking for something that aligns with your core needs as a consumer. Now you’re left wondering how did these posts even manage to rank up that high. While there’s nothing […]
As a business owner who has probably been keeping up with marketing trends in the past few years, you may already be familiar with the concept of buyer personas as well as buyer journeys. But as a refresher, a buyer persona is an imagined representation of a customer. When done right, a well-thought-out buyer persona […]
It’s never easy being a small business owner. Your calendar is always brimming with tasks, all calling for your attention. It’s never easy to maintain your focus when you have so many goals to achieve within the 24 hours in a day — and it’s not like your competitor are allotted more time, they’re just […]
Hashtag marketing is on a roll. Not talking about the casual act of plugging the pound sign (#) into every single one of your target keywords, but the premeditated, marketing aspect of it. Hashtags are the lifeblood of every social media promotion campaign. They’re the closest thing to keywords, but for social media. These useful […]
Hotpot restaurants are a dime a dozen in the food scene in Singapore but the Yanxi Palace Steamboat brought nuances to the concept not seen in other competitors. Drawing inspiration from the renowned palace drama back in 2018, their menu provides a decadent spread fit for a king, or in this case, princesses! […]
What is Search Engine Optimization (SEO)? SEO is the method of making your website more visible to search engines. Search engines, such as Google and Yahoo! allow webmasters to place keywords that they think potential customers will enter into the search box when they perform searches on the Internet. This is called search engine optimization […]
Every ecommerce store owner has had to deal with the following stumbling blocks at some point: “after launching their websites and running a series of ads, they ended up generating thousands of site visits and page likes, but no sales.” A sad situation to be in, and one that requires thorough analysis, especially if the […]
