SEO for Ecommerce Site: The Complete Guide
SEO for Ecommerce Site: The Complete Guide
Ecommerce websites tend to concentrate on paid search while neglecting SEO. A grave mistake if you ask. While this is still an excellent tactic, considering performance is almost instant, let’s not forget that it faces stiff competition. It’s also costly — and its impact ends immediately the ads stop running. What you need is a […]
How to Conduct Marketing Communications: The Complete Guide
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]
Integrated Marketing Communication: The Complete Guide
A decent-sized company has multiple points of contact with its target audience. Existing customers direct their issues to the customer service department. Potential customers can either consume marketing messages as is or talk to your sales associates. The press team has the press to address. Not to forget the occasional interviews that the CEO might […]
How are Brands Applying Social Customer Service
How are Brands Applying Social Customer Service? In today’s day-and-age, the competitive environment has led to some startling realizations: New business is good. Repeat business is even better. While customer acquisition might be cost-effective – fostering a deeper sense of customer loyalty is profitable. Catering to the masses brings in volume, but connecting with […]
Top Digital Strategy Agencies in Singapore
Top Digital Strategy Agencies in Singapore A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster. Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger. Incumbents have huge advantages – global scale, customer relationships, […]
Greener WebSphere: Proven Road to Carbon Neutral Web Design
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to the environment. Physical copies of newspapers and music CDs have moved online and gone virtual. The use of the internet alone causes the emission of […]
Top Corporate Secretarial Service Providers in Singapore
Top Corporate Secretarial Service Providers in Singapore Singapore is the world’s tech-savviest city. It should therefore come as no surprise that it serves as an incubation hub for startups and entrepreneurs. With global connectivity, easy access to research organisations, and top talents, not forgetting the business-friendly environment and supportive infrastructure, Singapore lends itself better to […]
Shopee: Detailed Review on Expanding your Ecommerce Business
What is Shopee? Shopee is a Singaporean e-commerce platform headquartered under Sea Group (previously known as Garena), which is a global consumer internet company founded in 2015 by Forrest Li. Shopee first launched in Singapore in 2015, and since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil. It serves users […]
Google AdSense for Beginners: Your Ultimate Guide
Looking to add an extra revenue stream to your website or blog? Look no further than Google’s Ad-based money-maker, Google AdSense. Google AdSense is the go-to contextual advertising platform, the most advanced and developed of the bunch. Want to say that Google AdSense isn’t the only platform out there that lets you monetise your web […]
Squarespace: The Complete Guide
You don’t need to be a tech wizard to design your own website – not in 2020. With a web building platform such as Squarespace, if you have a pulse and have ever opened a Facebook account, then rest assured you’d have learned how to create a fully-functional website by the end of this blog […]
