If you are a marketer, chances are that you have heard of inbound and outbound marketing. The main difference between these two approaches is the way you use to advertise your brand. Some people take time to find a business that provides solutions to their challenges, while others require the marketer to reach out to […]
Blockchain may be a relatively new technology, but it is already disrupting a number of industries across the globe. What’s Blockchain? A blockchain is simply a database with information that can be shared over the Internet but cannot be easily modified or deleted — think of it like Google Docs for transactions. It utilises cryptography […]
Authority and credibility are what online search engines feed on, so it’s important for anyone online to focus their efforts on building them. If you can build online authority, then your website will enjoy dramatically increased rankings in search results and more traffic from the free organic listings that Google only grants to sites with […]
How much do you trust the information on the internet? Not so much, I guess. Since the internet made it so easy for people to publish information, it seems like everyone is doing it, whether or not they’re a credible source of information. It’s been a growing concern not just for the online community but […]
“Why can’t I just write,” asked one of our clients. “I hate marketing speak, and the SEO stuff you people talk about kills my writing voice.” Sounds familiar, right? What people get when we talk about content optimization is that we can’t write well. It’s as if optimizing our content leaves no room for creativity […]
WordPress is undoubtedly one of the world’s most popular content management systems. It’s not a coincidence that 38% of websites on the internet run on this platform. The primary reason why people use WordPress is because of its user-friendly interface. The platform has an easy to use drag-and-drop editor and thousands of plugins, themes and […]
There are over 2 billion active websites on the internet at the time of writing this. With this number, one would expect that website planning is a common practice in the digital space. Sadly, it’s not, which is why many of the websites you see around have terrible and inefficient designs. While design trends change […]
The marketing playbook has undergone a drastic metamorphosis, shifting from branded swag, printed handouts, and in-person trade shows to digital-first marketing strategies. And now, the covid-19 pandemic has further accelerated this shift, and if the current trend is anything to go by, then it’s highly likely that it will have a lasting impact on the […]
You finally launched your website. Congratulations! You held a photoshoot, worked with one of the best designers that the industry has to offer, and even reviewed your content. And now, the day has finally come. You’re ready to wow your customers by launching your fresh new website. You can then sit back and relax as […]
Imagine you’re in the business of producing and selling cinnamon rolls. You recently decided to go big with your business operations. Scaling-up in this sense goes beyond producing more cinnamon rolls. You need a bigger staff, more streamlined processes, more automation, new marketing strategies, and so on. We’re talking about doing more of what you’re […]
