10 Important PPC Trends to Watch in 2021

10 Important PPC Trends to Watch in 2021

PPC campaigns are slowly becoming the most preferred method of advertisement in the online business world. According to statistics, most online businesses get more than 50% of customers from paid ads. As technology keeps advancing, things are expected to get even better. Therefore, you need to embrace these new trends to stay top of the […]

September 24, 2021 | By Lawrenze

The Difference Between Content Marketing and Social Media Marketing

The overlaps are rife, and only a thin line separates them. It’s almost impossible to talk about social media marketing without considering content marketing and vice versa.  Quite simply, after having done all the research, you should a)know what your typical consumer likes to read b) find a way to relay it to them as […]

September 13, 2021 | By Lawrenze

How to Exert Your Thought Leadership Online

It’s common to feel an instant wave of negativity when you hear the word “thought leader.” It has become a watered-down, overused and nearly meaningless term. It has been co-opted by the world of big business and over-hyped by marketing gurus. So, let’s cut it down to size, shall we? What’s Thought Leadership? I like […]

August 25, 2021 | By Lawrenze

5 Ds Of Digital Marketing For Small Businesses (SMEs)

Technological advancements have reshaped how companies operate and interact with their customers, especially with the rise of the digital economy. In these uncertain times, businesses need every advantage they can get to get ahead. Digital marketing is the new paradigm that is helping companies large and small generate far more business locally and internationally.   […]

August 19, 2021 | By Lawrenze

6 Excellent Examples of Animated Ads to Inspire You in 2021

A lot of the world’s most popular brands use animated commercials to advertise their brands while instigating the audience’s interest. They are fun & interesting to watch, and can deliver a lot of information in a creative and engaging way.  There’s a lot that goes into making an animated advertisement that attracts the attention of […]

August 05, 2021 | By Lawrenze

How to Cut Down Digital Marketing Costs and Maximize Results

The most important aspect of business management is marketing. Nowadays, over 80% of companies use digital marketing as a way of creating brand awareness. If you don’t advertise your business online, getting clients will be a tall order.  Even though marketing is effective in growing a business, sometimes it can be expensive. If your marketing […]

August 03, 2021 | By Lawrenze

Guide To Content Writing For Digital Campaigns in Singapore

What does it take to run a successful content marketing campaign in Singapore? Umm… a solid foundation of knowledge, some preparation, and a solid execution plan. Not so many people get this right. Without wasting words, content marketing is seriously hard work. Luckily for you, we’re here to offer you guidance. But first: What’s Content […]

July 29, 2021 | By mediaone

How To Do Conversion Tracking for Your Digital Marketing Campaign

In the domain of “marketing analytics”, there is a huge demand for tracking conversions at all levels – from mobile app to website and e-commerce.  Conversion can be defined as the process of turning an interested visitor into a paying customer. For websites, it refers to when a user performs a particular action on your […]

July 19, 2021 | By Lawrenze

Inbound Marketing vs. Outbound Marketing

SEO, SEM, PPC, CMS, CPM … every industry has its own, unique lingo. But the marketing world takes these buzzwords, phrases, and jargon to a whole new level.  For the uninitiated, understanding an online marketer can be a little confusing. Suffice it to say, it’s a jargon-heavy industry, with hundreds of acronyms and multisyllabic terminologies […]

July 16, 2021 | By Lawrenze

How Blockchain Technology Will Revolutionise Digital Marketing

Blockchain may be a relatively new technology, but it is already disrupting a number of industries across the globe. What’s Blockchain? A blockchain is simply a database with information that can be shared over the Internet but cannot be easily modified or deleted — think of it like Google Docs for transactions. It utilises cryptography […]

July 12, 2021 | By Lawrenze